Gua Sha Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Gua Sha sales on Amazon US totaled 197,000 units in July 2026 (▲ 2.7% vs. the prior month), generating an estimated $3,470,763 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 78.2% of unit volume and 82.9% of revenue, while a typical listing is priced at $12.43. The keyword itself pulled 353,826 Amazon queries over the same period (▲ 6.6% MoM).
Zooming out to the 12-month window ending July 2026, the gua sha Top 50 moved 1,797,950 units and $20,078,242 in cumulative sales — an average of 149,829 units and $1,673,187 per month. Monthly throughput topped out at 224,800 units in December 2025 and dipped to 88,100 in May 2026, leaving the latest reading 74.2% higher than August 2025.
Gua Sha Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
197K
▲ 2.7% MoM
Monthly Revenue 2026/07
$3.5M
▲ 9.5% MoM
Top 10 Market Share 2026/07
78.2%
Gua Sha Market Share & Sales Concentration on Amazon US — July 2026
The most-sold gua sha listing on Amazon US in July 2026 is ASIN B0GVQ6NYR3 (Brand: medicube), which sold 50,000 units at $29.90 apiece — equal to 25.4% of every unit tracked in this report and 1.7× the volume of the No. 2 listing.
The Top 10 ASINs account for 154,000 units and $2,878,860 in July 2026 — 78.2% of unit volume and 82.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Gua Sha' on Amazon
July 2026
Is 78.2% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0GVQ6NYR3
medicube PDRN Collagen Gua Sha Neck Wrinkle Cream - Firming, Contour Care | Built-In Gua Sha Massager with Volufiline 5% - For the Look of Fine Lines, Jawline, Neck, Décolleté, Korean Skincare, 3.17 oz
50K
vs. prior month
$1.4M
latest month
12-month trend
B0GKFD9ZQW
ANUA Collagen Retinol Refining Gua Sha Cream, 2.7 fl.oz | Neck Cream for Lifting & Firming, Jawline to Décolleté, Daily Moisturizer, Fine Line Care, Neck Massager, Korean Skincare
30K
▼ 57.1%vs. prior month
$869.4K
latest month
12-month trend
B09RQ9GLDJ
Kitsch Kitsch Stainless Steel Guasha Tool for Face - Silver | Stainless Steel Gua Sha Facial Tools | Face Sculpting Tool and Double Chin Reducer, Neck & Lymphatic Drainage Massager
20K
▲ 0.0%vs. prior month
$229.8K
latest month
12-month trend
B08RD6S5HF
BAIMEI IcyMe Gua Sha & Jade Roller Set for Facial Sculpting and Relaxation | Cooling Face Roller & Guasha Tool for Face Lymphatic Drainage, Depuffing, Jawline Definition, Skin Care Gifts for Women–Green
10K
▲ 0.0%vs. prior month
$76K
latest month
12-month trend
B09TPDYS7N
Rena Chris Gua Sha Facial Tools, Stainless Steel Guasha Tool - Silver | Face Massage Tool for Jawline Sculpting, Puffiness Reducing, Gua Sha Double Chin Reducer, Skin Care Gift for Women
10K
▲ 0.0%vs. prior month
$42.5K
latest month
12-month trend
B0FD71LX5Z
1/2 PCS Lymphatic Contour Face Brush for Sculpting – Anti-Puffiness, Detox & Lift, Improves Skin Glow & Absorption(1 Pcs Contour Face Brush)
10K
▲ 0.0%vs. prior month
$85.8K
latest month
12-month trend
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Best Gua Sha Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
medicube is the best-performing gua sha brand in July 2026, moving 50,000 units across 1 ASIN for 32.5% of Top 10 volume. ANUA follows with 30,000 units (19.5%), ahead of BAIMEI on 21,000 units (13.6%).
With 7 brands splitting the Top 10 and 65.6% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $8.32 to $29.90, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
medicube
1 ASIN in Top 10
32.5%
Units
50K
Revenue
$1.4M
Avg. price
$29.90
B0GVQ6NYR3
$29.90·★4.4·375 revsmedicube PDRN Collagen Gua Sha Neck Wrinkle Cream - Firming, Contour Care | Built-In Gua Sha Massager with Volufiline 5% - For the Look of Fine Lines, Jawline, Neck, Décolleté, Korean Skincare, 3.17 oz
Units sold50K
ANUA
1 ASIN in Top 10
19.5%
Units
30K
Revenue
$869.4K
Avg. price
$25.50
B0GKFD9ZQW
$25.50·★4.5·970 revsANUA Collagen Retinol Refining Gua Sha Cream, 2.7 fl.oz | Neck Cream for Lifting & Firming, Jawline to Décolleté, Daily Moisturizer, Fine Line Care, Neck Massager, Korean Skincare
Units sold30K
BAIMEI
3 ASINs in Top 10
13.6%
Units
21K
Revenue
$171.5K
Avg. price
$8.32
B08RD6S5HF
$7.49·★4.5·38.2K revsBAIMEI IcyMe Gua Sha & Jade Roller Set for Facial Sculpting and Relaxation | Cooling Face Roller & Guasha Tool for Face Lymphatic Drainage, Depuffing, Jawline Definition, Skin Care Gifts for Women–Green
Units sold10KB07WWC3T9Q
$9.49·★4.6·54.4K revsBAIMEI IcyMe Rose Quartz Roller & Gua Sha Facial Tool Set for Depuffing | Cooling Face Roller for Lymphatic Massage,Sculpting Tool for Face, Eyes & Neck, Skin Care Gifts for Women,Spa & Travel Use
Units sold6KB09R1KX4C2
$7.99·★4.5·8.1K revsBAIMEI IcyMe Ice Roller for Face & Gua Sha Set, Depuff & Migraine Relief | Cooling Smoothing Guasha Tool for Face & Ice Roller,Daily Beauty Skincare Tool for Home Spa, Self Care Gifts for Women-Pink
Units sold5K
Trending Gua Sha Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0GVQ6NYR3 booked 50K units at $29.90. On the growth side, B0GC61CN97 leads positive momentum with ▲ 166.7% MoM growth on 800 units, with B0GWJ7V69G close behind at ▲ 166.7% MoM on 800 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0GVQ6NYR3
medicube PDRN Collagen Gua Sha Neck Wrinkle Cream - Firming, Contour Care | Built-In Gua Sha Massager with Volufiline 5% - For the Look of Fine Lines, Jawline, Neck, Décolleté, Korean Skincare, 3.17 oz
Price
$29.90
Rating
4.4
Reviews
375
Latest month sales
B0GC61CN97
2PCS Lymphatic Contour Face Brush & Stainless Steel Gua Sha Tool Set, for Face and Neck Massage gua sha, Jawline Puffiness, Lifting, Relaxation, Lymphatic Drainage
Price
$9.99
Rating
4.1
Reviews
55
Latest month sales
B0GWJ7V69G
ROSELYNBOUTIQUE Stainless Steel Gua Sha Facial Massager Tool - Cooling Metal Face Sculpting Tool for Daily Skincare Routine, Durable & Easy to Clean
Unlock to view ASIN details and product titles
Price
$9.95
Rating
4.6
Reviews
46.7K
Latest month sales
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