Dish Cloths Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Dish Cloths sales on Amazon US totaled 328,000 units in July 2026 (▼ 4.9% vs. the prior month), generating an estimated $3,759,980 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 57.9% of unit volume and 49.2% of revenue, while a typical listing is priced at $13.58. The keyword itself pulled 36,456 Amazon queries over the same period (▲ 7.6% MoM).
Zooming out to the 12-month window ending July 2026, the dish cloths Top 50 moved 3,900,950 units and $45,253,174 in cumulative sales — an average of 325,079 units and $3,771,098 per month. Monthly throughput topped out at 383,900 units in November 2025 and dipped to 186,000 in May 2026, leaving the latest reading 5.3% lower than August 2025.
Dish Cloths Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
328K
▼ 4.9% MoM
Monthly Revenue 2026/07
$3.8M
▼ 8.7% MoM
Top 10 Market Share 2026/07
57.9%
Dish Cloths Market Share & Sales Concentration on Amazon US — July 2026
The most-sold dish cloths listing on Amazon US in July 2026 is ASIN B08BRJHJF9 (Brand: USANOOKS), which sold 40,000 units at $6.98 apiece — equal to 12.2% of every unit tracked in this report and 33% ahead of the No. 2 listing.
The Top 10 ASINs account for 190,000 units and $1,848,200 in July 2026 — 57.9% of unit volume and 49.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Dish Cloths' on Amazon
July 2026
Is 57.9% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B08BRJHJF9
USANOOKS Microfiber Cleaning Cloth Grey - 12 Pcs (12.5"x12.5") - High Performance - 1200 Washes, Ultra Absorbent Microfiber Towel Weave Grime & Liquid for Streak-Free Mirror Shine - Car Washing Cloth
40K
▲ 0.0%vs. prior month
$270.4K
latest month
12-month trend
B009FUF6DM
Amazon Basics Microfiber Cleaning Cloths, Ultra Absorbent, Lint Free, Streak Free, Non-Abrasive, Reusable and Washable, 16" x 12", Blue/White/Yellow, Pack of 24
30K
▲ 50.0%vs. prior month
$304.2K
latest month
12-month trend
B0CJ1NHWGX
Scrub Daddy Colors Kitchen Sponges - Scratch-Free Dishwashing Sponges & Sponge for Kitchen Sink, Bathroom & Household Cleaning - BPA-Free Polymer Foam (3 Count)
30K
▲ 0.0%vs. prior month
$419.7K
latest month
12-month trend
B098D79MQB
HOMEXCEL 12PK Microfiber Cleaning Cloth, Cleaning Rag for Home, 11.5x11.5in | Reusable, Lint Free, Scratch-Free and Highly Absorbent Towels for Kitchen, Window and Glass, Cars (Green/Blue/Yellow/Pink)
20K
▼ 33.3%vs. prior month
$141K
latest month
12-month trend
B0CYT2JKRP
HOMEXCEL Microfiber Cleaning Cloth 12 Pack, 12.5 x 12.5 inch Microfiber Towels for Cars, Ultra Absorbent Washing Cloth, Lint Free Streak Free Cleaning Rags for Car, Kitchen, and Window (Grey)
20K
▲ 100.0%vs. prior month
$118.8K
latest month
12-month trend
B07HRCDDL1
MR.SIGA Microfiber Cleaning Cloths, Streak Free Microfiber Towels, 12 Pack | Ultra absorbent and high density, reusable cleaning towels for kitchen, car, glass and household surfaces, color coded cloths
10K
▼ 50.0%vs. prior month
$139.9K
latest month
12-month trend
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Best Dish Cloths Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
USANOOKS is the best-performing dish cloths brand in July 2026, moving 40,000 units across 1 ASIN for 21.1% of Top 10 volume. HOMEXCEL follows with 40,000 units (21.1%), ahead of Amazon Basics on 30,000 units (15.8%).
Volume is spread across 8 brands, with the top three holding 57.9% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $6.49 to $10.40, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
USANOOKS
1 ASIN in Top 10
21.1%
Units
40K
Revenue
$270.4K
Avg. price
$6.98
B08BRJHJF9
$6.98·★4.6·22.1K revsUSANOOKS Microfiber Cleaning Cloth Grey - 12 Pcs (12.5"x12.5") - High Performance - 1200 Washes, Ultra Absorbent Microfiber Towel Weave Grime & Liquid for Streak-Free Mirror Shine - Car Washing Cloth
Units sold40K
HOMEXCEL
2 ASINs in Top 10
21.1%
Units
40K
Revenue
$259.8K
Avg. price
$6.49
B098D79MQB
$6.99·★4.5·46.9K revsHOMEXCEL 12PK Microfiber Cleaning Cloth, Cleaning Rag for Home, 11.5x11.5in | Reusable, Lint Free, Scratch-Free and Highly Absorbent Towels for Kitchen, Window and Glass, Cars (Green/Blue/Yellow/Pink)
Units sold20KB0CYT2JKRP
$5.98·★4.5·11.3K revsHOMEXCEL Microfiber Cleaning Cloth 12 Pack, 12.5 x 12.5 inch Microfiber Towels for Cars, Ultra Absorbent Washing Cloth, Lint Free Streak Free Cleaning Rags for Car, Kitchen, and Window (Grey)
Units sold20K
Amazon Basics
1 ASIN in Top 10
15.8%
Units
30K
Revenue
$304.2K
Avg. price
$10.40
B009FUF6DM
$10.40·★4.7·87.6K revsAmazon Basics Microfiber Cleaning Cloths, Ultra Absorbent, Lint Free, Streak Free, Non-Abrasive, Reusable and Washable, 16" x 12", Blue/White/Yellow, Pack of 24
Units sold30K
Trending Dish Cloths Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0FCYLYXW8 booked 10K units at $5.97, with ▲ 66.7% MoM change. On the growth side, B0CYT2JKRP leads positive momentum with ▲ 100.0% MoM growth on 20K units, with B08C2H9CSQ close behind at ▲ 100.0% MoM on 6K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FCYLYXW8
SIFANGKE Microfiber Cleaning Cloth, 12 Pack Assorted Color Cleaning Rags for Housekeeping, Colorful Reusable Microfiber Towels for Car, Kitchen, Bathroom and Household Cleaning Supplies, 11.8"X11.8"
Price
$5.97
Rating
4.7
Reviews
2.9K
Latest month sales
B0CYT2JKRP
HOMEXCEL Microfiber Cleaning Cloth 12 Pack, 12.5 x 12.5 inch Microfiber Towels for Cars, Ultra Absorbent Washing Cloth, Lint Free Streak Free Cleaning Rags for Car, Kitchen, and Window (Grey)
Price
$5.98
Rating
4.5
Reviews
11.3K
Latest month sales
B08C2H9CSQ
24 Pack Kitchen Dishcloths - Does Not Shed Fluff - Reusable Dish Towels, Dish cloths, Super Absorbent Coral Fleece Cleaning Cloths, Nonstick Oil Washable Fast Drying, 7 x 9 Inch (Multicolor) | Reusable Coral Fleece Cloths Washable Fast Drying and Easy to Clean for Dishwashing Kitchen Counters and Everyday Wiping
Unlock to view ASIN details and product titles
Price
$7.49
Rating
4.3
Reviews
26.2K
Latest month sales
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