Dinosaur Backpack Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

July 2026

Dinosaur Backpack sales on Amazon US totaled 16,700 units in July 2026 (▲ 132.2% vs. the prior month), generating an estimated $435,800 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 58.1% of unit volume and 54.2% of revenue, while a typical listing is priced at $27.46. The keyword itself pulled 65,574 Amazon queries over the same period (▲ 46.1% MoM).

Zooming out to the 12-month window ending July 2026, the dinosaur backpack Top 50 moved 77,550 units and $2,029,093 in cumulative sales — an average of 6,463 units and $169,091 per month. Monthly throughput topped out at 16,700 units in July 2026 and dipped to 2,250 in May 2026, leaving the latest reading 2.8% higher than August 2025.

77.5KTotal units sold · Last 12 months
$2MTotal revenue · Last 12 months
65.6K▲ 46.1% MoM
Monthly search volume
$27.46Avg. price · July 2026

Dinosaur Backpack Sales Trend (Trailing 12 Months)

Based on the top 50 ASINs by monthly sales for this keyword

Sales
Revenue

2025/08

Sales16.3K
Revenue$480.2K

2025/09

Sales4K
Revenue$102.9K

2025/10

Sales3.1K
Revenue$74.5K

2025/11

Sales6.2K
Revenue$151.4K

2025/12

Sales7.5K
Revenue$206.3K

2026/01

Sales3.2K
Revenue$82.2K

2026/02

Sales3.5K
Revenue$84.6K

2026/03

Sales4.3K
Revenue$101.2K

2026/04

Sales3.4K
Revenue$82.4K

2026/05

Sales2.3K
Revenue$52.1K

2026/06

Sales7.2K
Revenue$175.5K
16.7K

2026/07

Sales16.7K
Revenue$435.8K
25/0925/1126/0126/0326/0526/07
ASINSIGHT
Source: www.asinsight.com

Monthly Sales 2026/07

16.7K

▲ 132.2% MoM

Monthly Revenue 2026/07

$435.8K

▲ 146.5% MoM

Top 10 Market Share 2026/07

58.1%

See the Top 10 ASINs driving 58.1% of sales

Dinosaur Backpack Market Share & Sales Concentration on Amazon US — July 2026

The most-sold dinosaur backpack listing on Amazon US in July 2026 is ASIN B0B28J2S6N (Brand: mommore), which sold 2,000 units at $25.49 apiece — equal to 12.0% of every unit tracked in this report.

The Top 10 ASINs account for 9,700 units and $236,260 in July 2026 — 58.1% of unit volume and 54.2% of revenue among all 50 ranked ASINs in this report.

Sales Volume of Top ASINs for 'Dinosaur Backpack' on Amazon

July 2026
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58.1% Volume Share 9.7K units sold
54.2% Revenue Share $236.3K estimated
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Top 5 Volume Share breakdown

B0B28J2S6N 12.0%
B0DZ7WNF1R 12.0%
B0F8VHL1JY 6.0%
B07WG9G1H3 6.0%
B0C2W4FSRK 4.8%
Others 59.3%
#1
mommore Kids Backpack Set Kindergarten School Bookbag for Boys Girls 4-8

B0B28J2S6N

mommore Kids Backpack Set Kindergarten School Bookbag for Boys Girls 4-8

$25.49· 4.6·1.8K reviews
Monthly Sales

2K

▲ 100.0%

vs. prior month

Revenue

$54.8K

latest month

Monthly Trend

12-month trend

#2
Trail maker 15 Inch Kids Backpacks for Boys & Girls | Preschool, Kindergarten, Elementary School Backpacks with Adjustable, Padded Straps (Prehistoric Pals)

B0DZ7WNF1R

Trail maker 15 Inch Kids Backpacks for Boys & Girls | Preschool, Kindergarten, Elementary School Backpacks with Adjustable, Padded Straps (Prehistoric Pals)

$9.79· 4.1·1.3K reviews
Monthly Sales

2K

▲ 100.0%

vs. prior month

Revenue

$19.4K

latest month

Monthly Trend

12-month trend

#3
STEAMEDBUN Corduroy Kids Backpack for Boys and Girls 5-8: Boys Backpack for Elementary Kindergarten - 15 inch Cute Backpacks for Kids - Dinosaur

B0F8VHL1JY

STEAMEDBUN Corduroy Kids Backpack for Boys and Girls 5-8: Boys Backpack for Elementary Kindergarten - 15 inch Cute Backpacks for Kids - Dinosaur

$13.99· 4.8·605 reviews
Monthly Sales

1K

▲ 100.0%

vs. prior month

Revenue

$16.9K

latest month

Monthly Trend

12-month trend

#4
Naturally KIDS Toddler Backpack w. Plush Dinosaur Toy, Kids Gift 2 3 4 5 | 2-in-1 Dinosaur backpack, Dinosaur Toys for Kids 3-5, 2-4 in Gift-Ready Box, 2 Year Old Boy Birthday Gift & Christmas

B07WG9G1H3

Naturally KIDS Toddler Backpack w. Plush Dinosaur Toy, Kids Gift 2 3 4 5 | 2-in-1 Dinosaur backpack, Dinosaur Toys for Kids 3-5, 2-4 in Gift-Ready Box, 2 Year Old Boy Birthday Gift & Christmas

$29.97· 4.8·26.8K reviews
Monthly Sales

1K

▲ 0.0%

vs. prior month

Revenue

$27.4K

latest month

Monthly Trend

12-month trend

#5
Bentgo Kids Print Durable & Water-Resistant Backpack

B0C2W4FSRK

Bentgo Kids Print Durable & Water-Resistant Backpack

$29.99· 4.8·2.8K reviews
Monthly Sales

800

▲ 166.7%

vs. prior month

Revenue

$23.4K

latest month

Monthly Trend

12-month trend

#6
Fimibuke Kids Backpack for Boys, 3 PCS Dinosaur Backpack w/Lunch Box Set

B0D4VG74PB

Fimibuke Kids Backpack for Boys, 3 PCS Dinosaur Backpack w/Lunch Box Set

$39.99· 4.7·519 reviews
Monthly Sales

700

▲ 1300.0%

vs. prior month

Revenue

$26.8K

latest month

Monthly Trend

12-month trend

Unlock to view all Top 50 ASIN competitors and their sales contributions

Best Dinosaur Backpack Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)

mommore is the best-performing dinosaur backpack brand in July 2026, moving 2,000 units across 1 ASIN for 20.6% of Top 10 volume. Trail maker follows with 2,000 units (20.6%), ahead of STEAMEDBUN on 1,000 units (10.3%).

Volume is spread across 10 brands, with the top three holding 51.5% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $9.79 to $25.49, which frames the price band a competing listing has to justify.

Brand share of Top 10 volume

20.6%
20.6%
10.3%
48.5%
mommore
Trail maker
STEAMEDBUN
Other brands
1

mommore

1 ASIN in Top 10

20.6%

Units

2K

Revenue

$54.8K

Avg. price

$25.49

  • mommore Kids Backpack Set Kindergarten School Bookbag for Boys Girls 4-8

    B0B28J2S6N

    $25.49·4.6·1.8K revs

    mommore Kids Backpack Set Kindergarten School Bookbag for Boys Girls 4-8

    Units sold2K
2

Trail maker

1 ASIN in Top 10

20.6%

Units

2K

Revenue

$19.4K

Avg. price

$9.79

  • Trail maker 15 Inch Kids Backpacks for Boys & Girls | Preschool, Kindergarten, Elementary School Backpacks with Adjustable, Padded Straps (Prehistoric Pals)

    B0DZ7WNF1R

    $9.79·4.1·1.3K revs

    Trail maker 15 Inch Kids Backpacks for Boys & Girls | Preschool, Kindergarten, Elementary School Backpacks with Adjustable, Padded Straps (Prehistoric Pals)

    Units sold2K
3

STEAMEDBUN

1 ASIN in Top 10

10.3%

Units

1K

Revenue

$16.9K

Avg. price

$13.99

  • STEAMEDBUN Corduroy Kids Backpack for Boys and Girls 5-8: Boys Backpack for Elementary Kindergarten - 15 inch Cute Backpacks for Kids - Dinosaur

    B0F8VHL1JY

    $13.99·4.8·605 revs

    STEAMEDBUN Corduroy Kids Backpack for Boys and Girls 5-8: Boys Backpack for Elementary Kindergarten - 15 inch Cute Backpacks for Kids - Dinosaur

    Units sold1K

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