Herschel Backpack Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Herschel Backpack sales on Amazon US totaled 122,600 units in July 2026 (▲ 191.6% vs. the prior month), generating an estimated $5,772,477 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 84.0% of unit volume and 83.8% of revenue, while a typical listing is priced at $56.09. The keyword itself pulled 93,462 Amazon queries over the same period (▲ 48.8% MoM).
Zooming out to the 12-month window ending July 2026, the herschel backpack Top 50 moved 619,400 units and $27,836,664 in cumulative sales — an average of 51,617 units and $2,319,722 per month. Monthly throughput topped out at 158,600 units in August 2025 and dipped to 15,700 in May 2026, leaving the latest reading 22.7% lower than August 2025.
Herschel Backpack Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
122.6K
▲ 191.6% MoM
Monthly Revenue 2026/07
$5.8M
▲ 219.1% MoM
Top 10 Market Share 2026/07
84.0%
Herschel Backpack Market Share & Sales Concentration on Amazon US — July 2026
The most-sold herschel backpack listing on Amazon US in July 2026 is ASIN B0007QCQGI (Brand: JanSport), which sold 30,000 units at $39.39 apiece — equal to 24.5% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 103,000 units and $4,838,220 in July 2026 — 84.0% of unit volume and 83.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Herschel Backpack' on Amazon
July 2026
Is 84.0% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0007QCQGI
JanSport SuperBreak One Backpacks - Durable, Lightweight Bookbag with 1 Main Compartment, Front Utility Pocket with Built-in Organizer - Premium Backpack, Black
30K
▲ 650.0%vs. prior month
$1.1M
latest month
12-month trend
B01A6BPAN4
JanSport Cool Backpack, with 15-inch Laptop Sleeve - Large Computer Bag Rucksack with 2 Compartments, Ergonomic Straps, Black
20K
▲ 566.7%vs. prior month
$1M
latest month
12-month trend
B0D2Q61QF4
ZORFIN 26L Black Backpack for College, and Travel: Water Resistant Bookbag
10K
▲ 100.0%vs. prior month
$162.9K
latest month
12-month trend
B0823VFB4C
JanSport 26L Cross Town Backpack – 12 inch Daypack, Black
10K
▲ 150.0%vs. prior month
$351.8K
latest month
12-month trend
B01A6BP10Q
JanSport Cool Backpack, with 15-inch Laptop Sleeve - Large Computer Bag Rucksack with 2 Compartments, Ergonomic Straps, Navy | Ergonomic Straps, Waterbottle Pocket, Campus Weekender Travel Rucksack
8K
▲ 700.0%vs. prior month
$465.8K
latest month
12-month trend
B0CN9SD8JF
The North Face Borealis Commuter Laptop Backpack, Blk/Blk-NPF, OSFA | Water Repellent, Laptop Sleeve, Large Main Compartment
7K
▲ 250.0%vs. prior month
$719.3K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Herschel Backpack Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
JanSport is the best-performing herschel backpack brand in July 2026, moving 68,000 units across 4 ASINs for 66.0% of Top 10 volume. The North Face follows with 18,000 units (17.5%), ahead of ZORFIN on 10,000 units (9.7%).
With 5 brands splitting the Top 10 and 93.2% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $16.99 to $91.81, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
JanSport
4 ASINs in Top 10
66.0%
Units
68K
Revenue
$3M
Avg. price
$45.70
B0007QCQGI
$39.39·★4.6·44.9K revsJanSport SuperBreak One Backpacks - Durable, Lightweight Bookbag with 1 Main Compartment, Front Utility Pocket with Built-in Organizer - Premium Backpack, Black
Units sold30KB01A6BPAN4
$53.41·★4.7·15.2K revsJanSport Cool Backpack, with 15-inch Laptop Sleeve - Large Computer Bag Rucksack with 2 Compartments, Ergonomic Straps, Black
Units sold20KB0823VFB4C
$36.00·★4.7·8.6K revsJanSport 26L Cross Town Backpack – 12 inch Daypack, Black
Units sold10KB01A6BP10Q
$53.99·★4.7·2.3K revsJanSport Cool Backpack, with 15-inch Laptop Sleeve - Large Computer Bag Rucksack with 2 Compartments, Ergonomic Straps, Navy | Ergonomic Straps, Waterbottle Pocket, Campus Weekender Travel Rucksack
Units sold8K
The North Face
3 ASINs in Top 10
17.5%
Units
18K
Revenue
$1.6M
Avg. price
$91.81
B0CN9SD8JF
$115.00·★4.7·15K revsThe North Face Borealis Commuter Laptop Backpack, Blk/Blk-NPF, OSFA | Water Repellent, Laptop Sleeve, Large Main Compartment
Units sold7KB0CN9TGT14
$71.98·★4.6·2.4K revsThe North Face Jester Everyday Laptop Backpack, TNF Black-NPF, One Size
Units sold6KB0CN9SC61B
$88.44·★4.7·15.5K revsThe North Face Women's Jester Everyday Backpack, Pnk Moss, One Size
Units sold5K
ZORFIN
1 ASIN in Top 10
9.7%
Units
10K
Revenue
$162.9K
Avg. price
$16.99
B0D2Q61QF4
$16.99·★4.6·4.1K revsZORFIN 26L Black Backpack for College, and Travel: Water Resistant Bookbag
Units sold10K
Trending Herschel Backpack Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B01A6BP10Q booked 8K units at $53.99, with ▲ 700.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B01A6BP10Q
JanSport Cool Backpack, with 15-inch Laptop Sleeve - Large Computer Bag Rucksack with 2 Compartments, Ergonomic Straps, Navy | Ergonomic Straps, Waterbottle Pocket, Campus Weekender Travel Rucksack
Price
$53.99
Rating
4.7
Reviews
2.3K
Latest month sales
B0CN9TGT14
The North Face Jester Everyday Laptop Backpack, TNF Black-NPF, One Size
Price
$71.98
Rating
4.6
Reviews
2.4K
Latest month sales
B0CN9SC61B
The North Face Women's Jester Everyday Backpack, Pnk Moss, One Size
Unlock to view ASIN details and product titles
Price
$88.44
Rating
4.7
Reviews
15.5K
Latest month sales
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