Dim Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Dim sales on Amazon US totaled 93,500 units in July 2026 (▼ 10.0% vs. the prior month), generating an estimated $3,074,279 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 65.2% of unit volume and 67.3% of revenue, while a typical listing is priced at $29.82. The keyword itself pulled 43,588 Amazon queries over the same period (▲ 5.7% MoM).
Zooming out to the 12-month window ending July 2026, the dim Top 50 moved 1,129,700 units and $35,788,415 in cumulative sales — an average of 94,142 units and $2,982,368 per month. Monthly throughput topped out at 105,100 units in November 2025 and dipped to 59,600 in May 2026, leaving the latest reading 9.3% lower than August 2025.
Dim Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
93.5K
▼ 10.0% MoM
Monthly Revenue 2026/07
$3.1M
▼ 6.4% MoM
Top 10 Market Share 2026/07
65.2%
Dim Market Share & Sales Concentration on Amazon US — July 2026
The most-sold dim listing on Amazon US in July 2026 is ASIN B006KL4TYG (Brand: SMNutrition), which sold 10,000 units at $24.95 apiece — equal to 10.7% of every unit tracked in this report.
The Top 10 ASINs account for 61,000 units and $2,067,990 in July 2026 — 65.2% of unit volume and 67.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Dim' on Amazon
July 2026
Is 65.2% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B006KL4TYG
DIM Supplement 200 mg, Estrogen Balance for Women & Men, Doctor-Formulated | Hormonal Acne Menopause Hormone Balance & Antioxidant Support, Clean Label Project Certified Diindolylmethane, 60 Capsules
10K
▼ 50.0%vs. prior month
$249.5K
latest month
12-month trend
B01HQR0RZW
Nutricost DIM Plus BioPerine 300mg, 120 Vegetarian Capsules | Up to 4 Month Supply, Max Strength DIM Supplement, Diindolylmethane
10K
▲ 0.0%vs. prior month
$176.6K
latest month
12-month trend
B087YXPP96
Biote Nutraceuticals - DIM SGS + - Hormone + Detox (60 Capsules)
10K
▲ 0.0%vs. prior month
$580K
latest month
12-month trend
B07RR9JF9B
THORNE Hormone Advantage, DIM, SGS & Pomegranate Extract, 60 Capsules | Supports Estrogen Metabolism & Hormone Balance for Women & Men*, Gluten, Dairy & Soy-Free, Third-Party Certified
7K
▲ 0.0%vs. prior month
$357K
latest month
12-month trend
B07WDCW8W7
DIM Supplement for Men 300mg, Estrogen Blocker & Aromatase Inhibitor, 60 Ct | Extra Strength Men’s Hormone Balance & Fitness Booster, Diindolylmethane Plus CDG & Broccoli Floret, Gluten-Free, 60 Capsules
7K
▲ 0.0%vs. prior month
$209.7K
latest month
12-month trend
B07NCJH91H
Effective Nutra DIM Supplement 300 mg with BioPerine, 60 Count | Estrogen blocker for men and estrogen balance for women, extra-strength DIM, one capsule daily, 2-month supply
4K
▲ 0.0%vs. prior month
$75.8K
latest month
12-month trend
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Best Dim Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
SMNutrition is the best-performing dim brand in July 2026, moving 20,000 units across 3 ASINs for 32.8% of Top 10 volume. Nutricost follows with 10,000 units (16.4%), ahead of Biote on 10,000 units (16.4%).
With 8 brands splitting the Top 10 and 65.6% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $17.66 to $58.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
SMNutrition
3 ASINs in Top 10
32.8%
Units
20K
Revenue
$519K
Avg. price
$24.95
B006KL4TYG
$24.95·★4.4·30.1K revsDIM Supplement 200 mg, Estrogen Balance for Women & Men, Doctor-Formulated | Hormonal Acne Menopause Hormone Balance & Antioxidant Support, Clean Label Project Certified Diindolylmethane, 60 Capsules
Units sold10KB07WDCW8W7
$29.95·★4.4·2K revsDIM Supplement for Men 300mg, Estrogen Blocker & Aromatase Inhibitor, 60 Ct | Extra Strength Men’s Hormone Balance & Fitness Booster, Diindolylmethane Plus CDG & Broccoli Floret, Gluten-Free, 60 Capsules
Units sold7KB0CKJ55J9X
$19.95·★4.2·517 revsClear Skin Supplement Acne Support, Zinc DIM, Probiotics, Doctor-Formulated | 3-in-1 Hormone, Gut & Complexion Support, Triple Action Hyaluronic Acid & Vitamins for Skin Balance and Glow, 60 Capsules
Units sold3K
Nutricost
1 ASIN in Top 10
16.4%
Units
10K
Revenue
$176.6K
Avg. price
$17.66
B01HQR0RZW
$17.66·★4.5·9.2K revsNutricost DIM Plus BioPerine 300mg, 120 Vegetarian Capsules | Up to 4 Month Supply, Max Strength DIM Supplement, Diindolylmethane
Units sold10K
Biote
1 ASIN in Top 10
16.4%
Units
10K
Revenue
$580K
Avg. price
$58.00
B087YXPP96
$58.00·★4.7·3.3K revsBiote Nutraceuticals - DIM SGS + - Hormone + Detox (60 Capsules)
Units sold10K
Trending Dim Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0CKJ55J9X booked 3K units at $19.95, with ▲ 50.0% MoM change. On the growth side, B0C46WG6MP leads positive momentum with ▲ 50.0% MoM growth on 3K units, with B0F8S1J4GC close behind at ▲ 50.0% MoM on 300 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CKJ55J9X
Clear Skin Supplement Acne Support, Zinc DIM, Probiotics, Doctor-Formulated | 3-in-1 Hormone, Gut & Complexion Support, Triple Action Hyaluronic Acid & Vitamins for Skin Balance and Glow, 60 Capsules
Price
$19.95
Rating
4.2
Reviews
517
Latest month sales
B0C46WG6MP
Dr. Berg DIM Supplement Estrogen Balance - Original Estrogen Supplement for Women with Diindolylmethane & Black Pepper for Enhanced Absorption & Menopause Support* - 60 Capsules
Price
$20.99
Rating
4.6
Reviews
644
Latest month sales
B0F8S1J4GC
DIM for Men 350mg High Potency with BioPerine® & Broccoli Extract – 455mg Total Complex for Estrogen Balance & Hormone Optimization, Advanced DIM Supplement for Men, Clean Absorption Formula, 60 Caps
Unlock to view ASIN details and product titles
Price
$18.98
Rating
4.8
Reviews
138
Latest month sales
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