Gaba Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Gaba sales on Amazon US totaled 62,150 units in July 2026 (▼ 5.1% vs. the prior month), generating an estimated $1,412,827 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 64.4% of unit volume and 58.3% of revenue, while a typical listing is priced at $24.37. The keyword itself pulled 44,396 Amazon queries over the same period (▲ 2.5% MoM).
Zooming out to the 12-month window ending July 2026, the gaba Top 50 moved 719,600 units and $16,157,770 in cumulative sales — an average of 59,967 units and $1,346,481 per month. Monthly throughput topped out at 68,150 units in November 2025 and dipped to 36,950 in May 2026, leaving the latest reading 1.8% higher than August 2025.
Gaba Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
62.1K
▼ 5.1% MoM
Monthly Revenue 2026/07
$1.4M
▼ 3.5% MoM
Top 10 Market Share 2026/07
64.4%
Gaba Market Share & Sales Concentration on Amazon US — July 2026
The most-sold gaba listing on Amazon US in July 2026 is ASIN B08LQZCR3L (Brand: OLLY), which sold 10,000 units at $19.99 apiece — equal to 16.1% of every unit tracked in this report and 43% ahead of the No. 2 listing.
The Top 10 ASINs account for 40,000 units and $823,050 in July 2026 — 64.4% of unit volume and 58.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Gaba' on Amazon
July 2026
Is 64.4% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B08LQZCR3L
OLLY Ultra Strength Stress Softgels, Stress and Mood Support* - 60 Count | Cognitive Support, Ashwagandha, GABA, L-Theanine & Lemon Balm Extract, Gluten & Sugar Free, No Synthetic Colors or Flavors
10K
▲ 0.0%vs. prior month
$199.9K
latest month
12-month trend
B0BVXY3SMH
Clean Nutraceuticals GABA 750mg 5 HTP 200mg L Tryptophan 500mg L Theanine 200mg Ashwagandha SAM-e L-Glycine - Mood Support Vitamins for Women and Men with L-Tyrosine 5-HTP (5-Hydroxytryptophan)
7K
▲ 0.0%vs. prior month
$201.5K
latest month
12-month trend
B0FD3KBQWH
Ashwagandha Gummies – 120 Count - 2000 MG Ashwagandha Supplements with L-Theanine, GABA, Magnesium, Zinc & Vitamin D3 – Sugar-Free, Vegan, Non-GMO–Natural Support for Balance
6K
▲ 20.0%vs. prior month
$133.4K
latest month
12-month trend
B0013OVZAG
Now Foods, Gaba 750mg, 100 Veg Capsules
4K
▲ 0.0%vs. prior month
$48.8K
latest month
12-month trend
B09SR84773
Nature Made Wellblends Stress Relief Gummies, 40 Strawberry Flavor Gummies | L theanine 200mg to Help Reduce Stress, with GABA 100mg, Same Day Stress Support
3K
▼ 25.0%vs. prior month
$44.9K
latest month
12-month trend
B0C4N5JQCR
Youtheory Ashwagandha + GABA, 60 Vegetarian Capsules, 30-Day Supply | Adaptogenic Blend with Organic KSM-66 Ashwagandha and Ginger, Aids Stress Relief and Mood*, Supports Energy Levels*
3K
▼ 25.0%vs. prior month
$60K
latest month
12-month trend
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Best Gaba Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
OLLY is the best-performing gaba brand in July 2026, moving 10,000 units across 1 ASIN for 25.0% of Top 10 volume. Clean Nutraceuticals follows with 7,000 units (17.5%), ahead of YOLOBALANCE on 6,000 units (15.0%).
Volume is spread across 9 brands, with the top three holding 57.5% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $19.99 to $23.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
OLLY
1 ASIN in Top 10
25.0%
Units
10K
Revenue
$199.9K
Avg. price
$19.99
B08LQZCR3L
$19.99·★4.3·10.9K revsOLLY Ultra Strength Stress Softgels, Stress and Mood Support* - 60 Count | Cognitive Support, Ashwagandha, GABA, L-Theanine & Lemon Balm Extract, Gluten & Sugar Free, No Synthetic Colors or Flavors
Units sold10K
Clean Nutraceuticals
1 ASIN in Top 10
17.5%
Units
7K
Revenue
$201.5K
Avg. price
$23.92
B0BVXY3SMH
$23.92·★4.4·2.7K revsClean Nutraceuticals GABA 750mg 5 HTP 200mg L Tryptophan 500mg L Theanine 200mg Ashwagandha SAM-e L-Glycine - Mood Support Vitamins for Women and Men with L-Tyrosine 5-HTP (5-Hydroxytryptophan)
Units sold7K
YOLOBALANCE
1 ASIN in Top 10
15.0%
Units
6K
Revenue
$133.4K
Avg. price
$23.99
B0FD3KBQWH
$23.99·★4.6·785 revsAshwagandha Gummies – 120 Count - 2000 MG Ashwagandha Supplements with L-Theanine, GABA, Magnesium, Zinc & Vitamin D3 – Sugar-Free, Vegan, Non-GMO–Natural Support for Balance
Units sold6K
Trending Gaba Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B00161KXRM leads positive momentum with ▲ 200.0% MoM growth on 300 units, with B000GFHPAM close behind at ▲ 75.0% MoM on 700 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00161KXRM
Vitanica, GABA Ease, Calming Support, Vegan, 60 Capsules | Includes L-Theanine, GABA and Vitamin B6, Nervous System Support with Skullcap, Calm Support with Hops and Passion Flower
Price
$20.95
Rating
4.7
Reviews
358
Latest month sales
B000GFHPAM
Source Naturals Serene Science GABA, for a Calm Mind, 750mg - 180 Capsules
Price
$22.05
Rating
4.5
Reviews
3.2K
Latest month sales
B0FD3KBQWH
Ashwagandha Gummies – 120 Count - 2000 MG Ashwagandha Supplements with L-Theanine, GABA, Magnesium, Zinc & Vitamin D3 – Sugar-Free, Vegan, Non-GMO–Natural Support for Balance
Unlock to view ASIN details and product titles
Price
$23.99
Rating
4.6
Reviews
785
Latest month sales
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