Choline Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Choline sales on Amazon US totaled 126,200 units in July 2026 (▼ 3.7% vs. the prior month), generating an estimated $3,203,275 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 62.6% of unit volume and 65.8% of revenue, while a typical listing is priced at $23.63. The keyword itself pulled 69,265 Amazon queries over the same period (▲ 5.3% MoM).
Zooming out to the 12-month window ending July 2026, the choline Top 50 moved 1,228,350 units and $30,546,010 in cumulative sales — an average of 102,363 units and $2,545,501 per month. Monthly throughput topped out at 131,050 units in June 2026 and dipped to 75,300 in May 2026, leaving the latest reading 34.8% higher than August 2025.
Choline Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
126.2K
▼ 3.7% MoM
Monthly Revenue 2026/07
$3.2M
▼ 1.8% MoM
Top 10 Market Share 2026/07
62.6%
Choline Market Share & Sales Concentration on Amazon US — July 2026
The most-sold choline listing on Amazon US in July 2026 is ASIN B00HST919C (Brand: THORNE), which sold 20,000 units at $27.00 apiece — equal to 15.8% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 79,000 units and $2,107,550 in July 2026 — 62.6% of unit volume and 65.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Choline' on Amazon
July 2026
Is 62.6% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B00HST919C
Thorne Basic B Complex, 8 Active B Vitamins & Choline, 60 Capsules | Supports Cellular Energy Production, Brain Health & Red Blood Cell Formation*, Gluten-Free, Third-Party Certified
20K
▲ 0.0%vs. prior month
$540K
latest month
12-month trend
B084PHB9WZ
One A Day Prenatal Advanced- Prenatal Vitamins with Folic Acid, Choline, DHA & Iron, Pregnancy Vitamins for Women to Support Baby’s Development, 60+60 Ct (120 Total Set) (Packaging May Vary)
10K
▲ 0.0%vs. prior month
$277.3K
latest month
12-month trend
B0CNQ7TG4Y
Ritual Natal Choline Supplement 550mg - 60 Capsules - 30 Servings | Support Baby’s Cognitive Function When Taken During Pregnancy and Postpartum Choline Content in Breastmilk* - Vegan - Citrus
10K
▲ 0.0%vs. prior month
$319.8K
latest month
12-month trend
B0CTNTW7YG
Nature Made Extra Strength Dosage Choline Supplements, 60 Capsules | Choline Supplements 800 Mg per 3 Capsules, Brain Health, Mood, Muscle & Liver Support, Vegetarian, 20 Day Supply
8K
▼ 11.1%vs. prior month
$149K
latest month
12-month trend
B0F8P5FCTT
Needed. Prenatal Choline+ for Cognitive Development, 30 Liquid Capsules | Choline Supplements For Pregnancy, Aids Baby Brain Development & Supports Healthy Pregnancy, Third Party Tested
7K
▲ 16.7%vs. prior month
$180.2K
latest month
12-month trend
B0CTNTBDS7
Nature Made Prenatal Vitamin Softgels + Choline Capsules, 60 Count of Each | Prenatal Vitamins for Women, 60 Multi Prenatal Softgels with Folic Acid & DHA + 60 Choline Supplement Capsules, 60 Day Supply
6K
▲ 100.0%vs. prior month
$202.8K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Choline Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
THORNE is the best-performing choline brand in July 2026, moving 24,000 units across 2 ASINs for 30.4% of Top 10 volume. Ritual follows with 15,000 units (19.0%), ahead of Nature Made on 14,000 units (17.7%).
With 6 brands splitting the Top 10 and 67.1% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $25.48 to $37.48, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
THORNE
2 ASINs in Top 10
30.4%
Units
24K
Revenue
$676K
Avg. price
$30.50
B00HST919C
$27.00·★4.7·4.7K revsThorne Basic B Complex, 8 Active B Vitamins & Choline, 60 Capsules | Supports Cellular Energy Production, Brain Health & Red Blood Cell Formation*, Gluten-Free, Third-Party Certified
Units sold20KB0797CGC5W
$34.00·★4.6·939 revsTHORNE Phosphatidyl Choline, 420 mg Phosphatidylcholine, 60 Softgels | Supports Liver Health, Cholesterol Metabolism & Healthy Bile*, Gluten & Dairy-Free, NSF Contents Certified
Units sold4K
Ritual
2 ASINs in Top 10
19.0%
Units
15K
Revenue
$534.2K
Avg. price
$37.48
B0CNQ7TG4Y
$31.98·★4.5·1.1K revsRitual Natal Choline Supplement 550mg - 60 Capsules - 30 Servings | Support Baby’s Cognitive Function When Taken During Pregnancy and Postpartum Choline Content in Breastmilk* - Vegan - Citrus
Units sold10KB09W35QHJW
$42.98·★4.3·1.6K revsRitual Women's Postnatal Multivitamin - 60 Capsules - 30 Servings | Key Essential Vitamins and Minerals - Support Mom and Baby Postpartum, Throughout Lactation* - Choline, DHA - Vegan - Mint
Units sold5K
Nature Made
2 ASINs in Top 10
17.7%
Units
14K
Revenue
$351.8K
Avg. price
$25.48
B0CTNTW7YG
$17.81·★4.7·960 revsNature Made Extra Strength Dosage Choline Supplements, 60 Capsules | Choline Supplements 800 Mg per 3 Capsules, Brain Health, Mood, Muscle & Liver Support, Vegetarian, 20 Day Supply
Units sold8KB0CTNTBDS7
$33.14·★4.7·1.2K revsNature Made Prenatal Vitamin Softgels + Choline Capsules, 60 Count of Each | Prenatal Vitamins for Women, 60 Multi Prenatal Softgels with Folic Acid & DHA + 60 Choline Supplement Capsules, 60 Day Supply
Units sold6K
Trending Choline Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0CTNTBDS7 booked 6K units at $33.14, with ▲ 100.0% MoM change. On the growth side, B0G3B6H6R1 leads positive momentum with ▲ 900.0% MoM growth on 500 units, with B0013OSNEC close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CTNTBDS7
Nature Made Prenatal Vitamin Softgels + Choline Capsules, 60 Count of Each | Prenatal Vitamins for Women, 60 Multi Prenatal Softgels with Folic Acid & DHA + 60 Choline Supplement Capsules, 60 Day Supply
Price
$33.14
Rating
4.7
Reviews
1.2K
Latest month sales
B0G3B6H6R1
Nutricost Choline & Inositol Supplement (1,000mg) 240 Capsules, Gluten-Free | 500mg Choline, 500mg Inositol, GMO-Free, 120 Servings
Price
$18.95
Rating
4.4
Reviews
61
Latest month sales
B0013OSNEC
NOW Foods Supplements, Lecithin 1200 mg with naturally occurring Phosphatidyl Choline, 200 Softgels
Unlock to view ASIN details and product titles
Price
$15.92
Rating
4.6
Reviews
5.6K
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this choline report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card