Dijon Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

365 by Whole Foods Market is the best-performing dijon brand in July 2026, moving 17,000 units across 2 ASINs for 19.1% of Top 10 volume. Grey Poupon follows with 16,000 units (18.0%), ahead of French's on 10,000 units (11.2%).

Volume is spread across 8 brands, with the top three holding 48.3% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $1.54 to $4.38, which frames the price band a competing listing has to justify.

Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B000Y4IE82 leads positive momentum with ▲ 300.0% MoM growth on 400 units, with B000WG65UG close behind at ▲ 150.0% MoM on 5K units.

The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.