Dijon Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Dijon sales on Amazon US totaled 132,300 units in July 2026 (▼ 17.8% vs. the prior month), generating an estimated $581,011 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 65.8% of unit volume and 56.5% of revenue, while a typical listing is priced at $6.31. The keyword itself pulled 14,278 Amazon queries over the same period (▼ 3.4% MoM).
Zooming out to the 12-month window ending July 2026, the dijon Top 50 moved 1,439,000 units and $6,297,135 in cumulative sales — an average of 119,917 units and $524,761 per month. Monthly throughput topped out at 161,000 units in June 2026 and dipped to 94,550 in May 2026, leaving the latest reading 29.6% higher than August 2025.
Dijon Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
132.3K
▼ 17.8% MoM
Monthly Revenue 2026/07
$581K
▼ 14.4% MoM
Top 10 Market Share 2026/07
65.8%
Dijon Market Share & Sales Concentration on Amazon US — July 2026
The most-sold dijon listing on Amazon US in July 2026 is ASIN B000Z4J53Y (Brand: French's), which sold 10,000 units at $1.54 apiece — equal to 7.6% of every unit tracked in this report.
The Top 10 ASINs account for 87,000 units and $328,020 in July 2026 — 65.8% of unit volume and 56.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Dijon' on Amazon
July 2026
Is 65.8% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B000Z4J53Y
French’s Yellow Mustard, Classic, Stone-Ground #1 Grade Mustard Seeds, Product of the USA, Gluten Free, No Artificial Flavors, For Burgers, Brats, and Hot Dogs, 14 oz
10K
▼ 50.0%vs. prior month
$15.4K
latest month
12-month trend
B0040IKA4Y
Duke’s Real Mayonnaise Jar – Original Smooth & Creamy Taste, 30 Ounce (Pack of 1)
10K
▲ 0.0%vs. prior month
$49.8K
latest month
12-month trend
B01AYYF1NC
Chosen Foods Classic Avocado Oil Mayonnaise, 12 Fl Oz (Pack Of 1) | Simple Ingredients, Good Fats
10K
▼ 50.0%vs. prior month
$69.9K
latest month
12-month trend
B074J6RQZB
365 by Whole Foods Market, Organic Dijon Mustard, 8 Ounce
10K
▲ 0.0%vs. prior month
$24.9K
latest month
12-month trend
B09F62MR3M
Amazon Grocery, Spinach Dijon Salad with Hard-Boiled Egg, 4.9 Oz (Previously Amazon Fresh Brand, Packaging May Vary)
10K
▼ 50.0%vs. prior month
$29.7K
latest month
12-month trend
B000RK4BFI
Grey Poupon Dijon Mustard, 10 oz. Squeeze Bottle | Creamy & Smooth from the French Recipe Since 1777, White Wine & #1 Grade Mustard Seeds, Great for Sandwiches, Meats & Dipping
10K
▲ 25.0%vs. prior month
$41.3K
latest month
12-month trend
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Best Dijon Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Grey Poupon is the best-performing dijon brand in July 2026, moving 16,000 units across 2 ASINs for 18.4% of Top 10 volume. French's follows with 10,000 units (11.5%), ahead of DUKE'S on 10,000 units (11.5%).
Volume is spread across 9 brands, with the top three holding 41.4% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $1.54 to $4.47, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Grey Poupon
2 ASINs in Top 10
18.4%
Units
16K
Revenue
$69.2K
Avg. price
$4.38
B000RK4BFI
$4.27·★4.8·11.5K revsGrey Poupon Dijon Mustard, 10 oz. Squeeze Bottle | Creamy & Smooth from the French Recipe Since 1777, White Wine & #1 Grade Mustard Seeds, Great for Sandwiches, Meats & Dipping
Units sold10KB0014CXN48
$4.49·★4.8·11.5K revsGrey Poupon Mustard, Dijon, 8 oz. Jar | Creamy & Smooth from the French Recipe Since 1777, White Wine & #1 Grade Mustard Seeds, Great for Sandwiches, Meats & Dipping
Units sold6K
French's
1 ASIN in Top 10
11.5%
Units
10K
Revenue
$15.4K
Avg. price
$1.54
B000Z4J53Y
$1.54·★4.8·10.2K revsFrench’s Yellow Mustard, Classic, Stone-Ground #1 Grade Mustard Seeds, Product of the USA, Gluten Free, No Artificial Flavors, For Burgers, Brats, and Hot Dogs, 14 oz
Units sold10K
DUKE'S
1 ASIN in Top 10
11.5%
Units
10K
Revenue
$49.8K
Avg. price
$4.47
B0040IKA4Y
$4.47·★4.6·7.7K revsDuke’s Real Mayonnaise Jar – Original Smooth & Creamy Taste, 30 Ounce (Pack of 1)
Units sold10K
Trending Dijon Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B000Y4IE82 leads positive momentum with ▲ 300.0% MoM growth on 400 units, with B000WG65UG close behind at ▲ 150.0% MoM on 5K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B000Y4IE82
Edmond Fallot Tarragon Dijon Mustard 7.4 Oz
Price
$10.02
Rating
4.4
Reviews
475
Latest month sales
B000WG65UG
French's Spicy Brown Mustard, 12 oz
Price
$1.97
Rating
4.7
Reviews
1.5K
Latest month sales
B000Z4MHNE
French's Classic Yellow Mustard, 8 oz
Unlock to view ASIN details and product titles
Price
$1.49
Rating
4.8
Reviews
2.8K
Latest month sales
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