Castile Soap Liquid Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Castile Soap Liquid sales on Amazon US totaled 139,100 units in July 2026 (▼ 3.4% vs. the prior month), generating an estimated $2,647,196 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 65.4% of unit volume and 59.1% of revenue, while a typical listing is priced at $24.37. The keyword itself pulled 48,205 Amazon queries over the same period (▼ 3.4% MoM).
Zooming out to the 12-month window ending July 2026, the castile soap liquid Top 50 moved 1,300,650 units and $26,683,308 in cumulative sales — an average of 108,388 units and $2,223,609 per month. Monthly throughput topped out at 144,000 units in June 2026 and dipped to 75,650 in May 2026, leaving the latest reading 21.2% higher than August 2025.
Castile Soap Liquid Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
139.1K
▼ 3.4% MoM
Monthly Revenue 2026/07
$2.6M
▼ 3.0% MoM
Top 10 Market Share 2026/07
65.4%
Castile Soap Liquid Market Share & Sales Concentration on Amazon US — July 2026
The most-sold castile soap liquid listing on Amazon US in July 2026 is ASIN B00028EYJ8 (Brand: Dr. Bronner's), which sold 20,000 units at $17.17 apiece — equal to 14.4% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 91,000 units and $1,564,370 in July 2026 — 65.4% of unit volume and 59.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Castile Soap Liquid' on Amazon
July 2026
Is 65.4% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00028EYJ8
Dr. Bronner's Peppermint Pure-Castile Liquid Soap, Hand Soap, 32 oz | 18-in-1 Uses: Body Wash & Hand Soap for Men and Women, Shampoo, Face, Laundry, Floors, Cars, Pets - Fair Trade & Organic Oils
20K
▼ 33.3%vs. prior month
$340K
latest month
12-month trend
B000HJZS10
Dr. Bronner's Peppermint Pure-Castile Liquid Soap, Body Wash, 8 oz | 18-in-1 Uses: Body Wash & Hand Soap, Shampoo, Face, Laundry, Floors, Car, Pets & More, Fair Trade & Organic Oils, Travel Size
10K
▲ 0.0%vs. prior month
$98.3K
latest month
12-month trend
B000HK1OOY
Dr. Bronner's Baby Unscented Pure-Castile Liquid Soap, 32 oz | Baby Wash, Hand Soap Refill, Body Wash for Sensitive Skin, Dish Soap, Fragrance Free, Organic Oils
10K
▲ 0.0%vs. prior month
$171.7K
latest month
12-month trend
B000HK1ON0
Dr. Bronner's Pure-Castile Liquid Soap, Made with Organic Oils, 18-in-1 Uses: Face, Body, Hair, Laundry, Pets and Dishes, Concentrated, Vegan, Non-GMO, Lavender, 32 Oz | 18-in-1 Uses: Body Wash & Hand Soap for Men and Women, Shampoo, Face, Laundry, Floors, Cars, Pets - Fair Trade & Organic Oils
10K
▲ 0.0%vs. prior month
$171.1K
latest month
12-month trend
B000HJXQ9G
Dr. Bronner's Baby Unscented Pure-Castile Liquid Soap, No Fragrance, 8 oz | Body Wash, Gentle on Sensitive Skin, 18-in-1 Uses: Hands, Face, Hair, Laundry, Pets & More - Fair Trade & Organic Ingredients
9K
▲ 12.5%vs. prior month
$88.1K
latest month
12-month trend
B08Y9691J6
WHOLENATURALS Pure Castile Soap Liquid, EWG Verified & Certified Palm Oil Free Unscented, Natural, Mild & Gentle Non-gmo & Vegan - Organic Body Wash, Laundry, Pet/Dog and Baby Soap - 64 Fl Oz
9K
▲ 0.0%vs. prior month
$251.1K
latest month
12-month trend
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Best Castile Soap Liquid Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Dr. Bronner's is the best-performing castile soap liquid brand in July 2026, moving 72,000 units across 7 ASINs for 79.1% of Top 10 volume. Yoken follows with 10,000 units (11.0%), ahead of WHOLENATURALS on 9,000 units (9.9%).
With 3 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $12.47 to $28.88, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Dr. Bronner's
7 ASINs in Top 10
79.1%
Units
72K
Revenue
$1.2M
Avg. price
$16.78
B00028EYJ8
$17.17·★4.8·71.2K revsDr. Bronner's Peppermint Pure-Castile Liquid Soap, Hand Soap, 32 oz | 18-in-1 Uses: Body Wash & Hand Soap for Men and Women, Shampoo, Face, Laundry, Floors, Cars, Pets - Fair Trade & Organic Oils
Units sold20KB000HJZS10
$9.99·★4.8·71.2K revsDr. Bronner's Peppermint Pure-Castile Liquid Soap, Body Wash, 8 oz | 18-in-1 Uses: Body Wash & Hand Soap, Shampoo, Face, Laundry, Floors, Car, Pets & More, Fair Trade & Organic Oils, Travel Size
Units sold10KB000HK1OOY
$17.17·★4.7·40.6K revsDr. Bronner's Baby Unscented Pure-Castile Liquid Soap, 32 oz | Baby Wash, Hand Soap Refill, Body Wash for Sensitive Skin, Dish Soap, Fragrance Free, Organic Oils
Units sold10KB000HK1ON0
$17.17·★4.7·29.4K revsDr. Bronner's Pure-Castile Liquid Soap, Made with Organic Oils, 18-in-1 Uses: Face, Body, Hair, Laundry, Pets and Dishes, Concentrated, Vegan, Non-GMO, Lavender, 32 Oz | 18-in-1 Uses: Body Wash & Hand Soap for Men and Women, Shampoo, Face, Laundry, Floors, Cars, Pets - Fair Trade & Organic Oils
Units sold10KB000HJXQ9G
$9.99·★4.7·40.6K revsDr. Bronner's Baby Unscented Pure-Castile Liquid Soap, No Fragrance, 8 oz | Body Wash, Gentle on Sensitive Skin, 18-in-1 Uses: Hands, Face, Hair, Laundry, Pets & More - Fair Trade & Organic Ingredients
Units sold9KB001ET77YI
$29.99·★4.8·71.2K revsDr. Bronner's Peppermint Pure-Castile Liquid Soap, Body Wash, 32 oz, 2-Pack | 18-in-1 Uses: Body Wash & Hand Soap for Men and Women - Shampoo, Face, Laundry, Floors, Cars, Pets - Natural & Organic Oils
Units sold7KB0BQSTSCQH
$15.97·★4.8·4K revsDr. Bronner's Pure-Castile Liquid Magic Soap Refill - Made with Regenerative Organic Certified Oils, 86% Less Plastic - 18-in-1 Uses for Face, Body Wash, Hand Soap Refill & More - Peppermint, 32oz
Units sold6K
Yoken
2 ASINs in Top 10
11.0%
Units
10K
Revenue
$110.5K
Avg. price
$12.47
B0D2CZRT4R
$9.95·★4.6·3.9K revsYoken Pure Castile Liquid Soap 8 Oz Unscented with Organic Oil EWG Verified | No Fragrance Vegan Natural Laundry Dishes Mild Sensitive Skin Travel Camp Soaps Body Bath Hand Wash Travel Small Size 237 ML
Units sold6KB0CZDNFP5K
$14.99·★4.6·3.9K revsYoken Pure Castile Liquid Soap 33.8 Oz Unscent add Organic Oil EWG Verified | No Fragrance Vegan Natural Laundry Dishes Mild Sensitive Skin Travel Camp Soaps Body Bath Hand Wash Free 1000 ML
Units sold4K
WHOLENATURALS
1 ASIN in Top 10
9.9%
Units
9K
Revenue
$251.1K
Avg. price
$28.88
B08Y9691J6
$28.88·★4.7·12K revsWHOLENATURALS Pure Castile Soap Liquid, EWG Verified & Certified Palm Oil Free Unscented, Natural, Mild & Gentle Non-gmo & Vegan - Organic Body Wash, Laundry, Pet/Dog and Baby Soap - 64 Fl Oz
Units sold9K
Trending Castile Soap Liquid Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0CZDNFP5K booked 4K units at $14.99, with ▲ 300.0% MoM change. On the growth side, B001ET72C0 leads positive momentum with ▲ 100.0% MoM growth on 2K units, with B0BXLTPF6M close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CZDNFP5K
Yoken Pure Castile Liquid Soap 33.8 Oz Unscent add Organic Oil EWG Verified | No Fragrance Vegan Natural Laundry Dishes Mild Sensitive Skin Travel Camp Soaps Body Bath Hand Wash Free 1000 ML
Price
$14.99
Rating
4.6
Reviews
3.9K
Latest month sales
B001ET72C0
Dr. Bronner's Almond Pure-Castile Liquid Soap, Hand Soap, 32 oz 2-Pack | 18-in-1 Uses: Body Wash & Hand Soap for Men and Women, Shampoo, Face, Laundry, Floors, Cars, Pets - Fair Trade & Organic Oils
Price
$29.99
Rating
4.8
Reviews
11.8K
Latest month sales
B0BXLTPF6M
Castile Liquid Body Wash for Sensitive Skin – Natural Shampoo for Men with Olive Oil, Cocoa Butter & Coconut Oil – Tobacco Vanilla by Carolina Castile (Tobacco Vanilla, 32 Fl Oz)
Unlock to view ASIN details and product titles
Price
$23.95
Rating
4.4
Reviews
5.4K
Latest month sales
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