Dial Antibacterial Soap Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Dial Antibacterial Soap sales on Amazon US totaled 533,000 units in July 2026 (▼ 5.7% vs. the prior month), generating an estimated $6,541,100 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 61.9% of unit volume and 58.5% of revenue, while a typical listing is priced at $13.38. The keyword itself pulled 9,831 Amazon queries over the same period (▼ 40.5% MoM).
Zooming out to the 12-month window ending July 2026, the dial antibacterial soap Top 50 moved 5,193,100 units and $65,270,631 in cumulative sales — an average of 432,758 units and $5,439,219 per month. Monthly throughput topped out at 565,000 units in June 2026 and dipped to 272,700 in May 2026, leaving the latest reading 38.5% higher than August 2025.
Dial Antibacterial Soap Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
533K
▼ 5.7% MoM
Monthly Revenue 2026/07
$6.5M
▼ 7.2% MoM
Top 10 Market Share 2026/07
61.9%
Dial Antibacterial Soap Market Share & Sales Concentration on Amazon US — July 2026
The most-sold dial antibacterial soap listing on Amazon US in July 2026 is ASIN B001ET7IQK (Brand: Dove), which sold 70,000 units at $12.97 apiece — equal to 13.1% of every unit tracked in this report.
The Top 10 ASINs account for 330,000 units and $3,827,200 in July 2026 — 61.9% of unit volume and 58.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Dial Antibacterial Soap' on Amazon
July 2026
Is 61.9% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B001ET7IQK
Dove Beauty Bar Soap Sensitive, 8 Bars for Sensitive Skin, Fragrance Free and Hypoallergenic 3.75 oz
70K
▼ 22.2%vs. prior month
$907.9K
latest month
12-month trend
B09DDD6YGJ
Dove Body Wash Antibacterial For All Skin Types 30.6 oz Pump, Sulfate Free | Dove Antibacterial Body Wash eliminates 99% of bacteria while nourishing skin with a sulfate-free formula
70K
▼ 22.2%vs. prior month
$767.9K
latest month
12-month trend
B09MFMCTRK
VALITIC Kojic Acid Dark Spot Remover Soap Bars, Turmeric Bar Soaps 2 Pack | Original Face and Body Wash Bath Soap for Women and Men with Vitamin C, Retinol, Collagen, Hyaluronic Acid, Shea, Olive Oil
50K
▲ 0.0%vs. prior month
$698.5K
latest month
12-month trend
B07ZDHQQW1
Dial Antibacterial Defense Foaming Hand Soap Refill, Spring Water, 52 Fl Oz | With aloe vera, dermatologist-tested, gentle on skin, free from parabens and SLS and SLES, moisturizing formula
30K
▲ 0.0%vs. prior month
$299.4K
latest month
12-month trend
B09HHBP46X
Amazon Basics Liquid Hand Soap Refill, Light Moisturizing, Triclosan-Free, Phthalate-Free, Paraben-Free, Citrus, 50 Fl Oz (Pack of 1) (Previously Solimo)
30K
▲ 50.0%vs. prior month
$129.3K
latest month
12-month trend
B002TSA90M
DOVE MEN + CARE 3 in Cleanser for Body, Face, and Shaving 1 Bar 3.75 oz | For dry skin, Helps cleanse and hydrate, With 1/4 moisturizing cream, For face body + shave, Extra Fresh scent
20K
▲ 0.0%vs. prior month
$259.6K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Dial Antibacterial Soap Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Dove is the best-performing dial antibacterial soap brand in July 2026, moving 160,000 units across 3 ASINs for 48.5% of Top 10 volume. Dial follows with 60,000 units (18.2%), ahead of VALITIC on 50,000 units (15.2%).
With 6 brands splitting the Top 10 and 81.8% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $10.07 to $15.49, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Dove
3 ASINs in Top 10
48.5%
Units
160K
Revenue
$1.9M
Avg. price
$11.65
B001ET7IQK
$12.97·★4.8·18.3K revsDove Beauty Bar Soap Sensitive, 8 Bars for Sensitive Skin, Fragrance Free and Hypoallergenic 3.75 oz
Units sold70KB09DDD6YGJ
$10.99·★4.8·6.6K revsDove Body Wash Antibacterial For All Skin Types 30.6 oz Pump, Sulfate Free | Dove Antibacterial Body Wash eliminates 99% of bacteria while nourishing skin with a sulfate-free formula
Units sold70KB08TLGQW7Q
$11.00·★4.8·2.7K revsDove Antibacterial Care Beauty Bar Soap , Cleanser, I 6 Count 3.75 oz | Moisturizing Antibacterial bar with ¼ moisturizing cream that removes 99% of bacteria while protecting skin from dryness
Units sold20K
Dial
3 ASINs in Top 10
18.2%
Units
60K
Revenue
$562.8K
Avg. price
$10.07
B07ZDHQQW1
$9.98·★4.6·22K revsDial Antibacterial Defense Foaming Hand Soap Refill, Spring Water, 52 Fl Oz | With aloe vera, dermatologist-tested, gentle on skin, free from parabens and SLS and SLES, moisturizing formula
Units sold30KB084MVFDN4
$9.89·★4.8·30.9K revsDial Antibacterial Defense Liquid Hand Soap + Aloe, White Tea Scent, 11 Fl Oz (Pack of 4), Dermatologist-Tested Hand Wash, Gentle Formula
Units sold20KB07Z7XTQKZ
$10.35·★4.6·22K revsDial Antibacterial Defense Foaming Hand Soap + Aloe, Fresh Pear Scent, 52 Fl Oz Hand Soap Refill, Dermatologist-Tested, Gentle on Skin
Units sold10K
VALITIC
1 ASIN in Top 10
15.2%
Units
50K
Revenue
$698.5K
Avg. price
$15.49
B09MFMCTRK
$15.49·★4.2·48.3K revsVALITIC Kojic Acid Dark Spot Remover Soap Bars, Turmeric Bar Soaps 2 Pack | Original Face and Body Wash Bath Soap for Women and Men with Vitamin C, Retinol, Collagen, Hyaluronic Acid, Shea, Olive Oil
Units sold50K
Trending Dial Antibacterial Soap Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B00QF4N1JM leads positive momentum with ▲ 500.0% MoM growth on 6K units, with B0GFXV2ZGY close behind at ▲ 200.0% MoM on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00QF4N1JM
Dial Gold Antibacterial Soap - Six Individual Wrapped 4 oz Bars
Price
$8.49
Rating
4.5
Reviews
2K
Latest month sales
B0GFXV2ZGY
Betadine Antiseptic Cleansing Foam Pump, 8oz, Antibacterial Body Wash | Antimicrobial Hand and Skin Cleanser, Gentle Antiseptic Wash for Daily Protection
Price
$9.98
Rating
4.7
Reviews
121
Latest month sales
B084MVFDN4
Dial Antibacterial Defense Liquid Hand Soap + Aloe, White Tea Scent, 11 Fl Oz (Pack of 4), Dermatologist-Tested Hand Wash, Gentle Formula
Unlock to view ASIN details and product titles
Price
$9.89
Rating
4.8
Reviews
30.9K
Latest month sales
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