Dove Lotion Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Dove Lotion sales on Amazon US totaled 944,000 units in July 2026 (▼ 21.1% vs. the prior month), generating an estimated $11,271,140 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 55.1% of unit volume and 52.3% of revenue, while a typical listing is priced at $11.53. The keyword itself pulled 23,169 Amazon queries over the same period (▲ 3.1% MoM).
Zooming out to the 12-month window ending July 2026, the dove lotion Top 50 moved 10,443,700 units and $120,043,410 in cumulative sales — an average of 870,308 units and $10,003,618 per month. Monthly throughput topped out at 1,196,600 units in June 2026 and dipped to 574,200 in May 2026, leaving the latest reading 31.0% higher than August 2025.
Dove Lotion Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
944K
▼ 21.1% MoM
Monthly Revenue 2026/07
$11.3M
▼ 18.6% MoM
Top 10 Market Share 2026/07
55.1%
Dove Lotion Market Share & Sales Concentration on Amazon US — July 2026
The most-sold dove lotion listing on Amazon US in July 2026 is ASIN B00MEDOY2G (Brand: Dove), which sold 100,000 units at $10.99 apiece — equal to 10.6% of every unit tracked in this report.
The Top 10 ASINs account for 520,000 units and $5,895,400 in July 2026 — 55.1% of unit volume and 52.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Dove Lotion' on Amazon
July 2026
Is 55.1% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00MEDOY2G
Dove Body Wash Body Wash Deep Moisture 30.6 oz Pump, Sulfate Free | Dove Deep Moisture Body Wash hydrates dry skin for 24 hours with a sulfate-free formula and MicroMoisture technology.
100K
▲ 0.0%vs. prior month
$1.1M
latest month
12-month trend
B08KT2Z93D
eos Shea Better Body Lotion- Vanilla Cashmere, 24-Hour Moisture, 16 fl oz
100K
▲ 0.0%vs. prior month
$939K
latest month
12-month trend
B09DDD6YGJ
Dove Body Wash Antibacterial For All Skin Types 30.6 oz Pump, Sulfate Free | Dove Antibacterial Body Wash eliminates 99% of bacteria while nourishing skin with a sulfate-free formula
70K
▼ 22.2%vs. prior month
$767.9K
latest month
12-month trend
B00SK71SAG
Dove Sensitive Skin Body Wash, 24hr Lotion-Soft Skin, 30.6 oz | Dove Sensitive Skin Body Wash soothes dry, sensitive skin with 24-hour hydration and a hypoallergenic formula.
60K
▼ 40.0%vs. prior month
$658.2K
latest month
12-month trend
B07BRDVQ4B
Amlactin Daily Nourish Body Lotion, 12% Lactic Acid, 14.1 oz | 12% lactic acid body lotion exfoliates and moisturizes dry skin to help reveal softer, smoother daily hydration.
50K
▼ 28.6%vs. prior month
$798.5K
latest month
12-month trend
B000YJ2SLG
CeraVe Daily Moisturizing Lotion, Face and Body Lotion, Skin care, 12oz | Hyaluronic Acid, Lotion For Dry Skin, Skin Barrier Repair, Ceramide Moisturizer, For Men and Women, Fragrance Free, Oil-Free
30K
▲ 0.0%vs. prior month
$438.3K
latest month
12-month trend
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Best Dove Lotion Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Dove is the best-performing dove lotion brand in July 2026, moving 260,000 units across 4 ASINs for 50.0% of Top 10 volume. eos follows with 120,000 units (23.1%), ahead of Amlactin on 50,000 units (9.6%).
With 6 brands splitting the Top 10 and 82.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.97 to $15.97, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Dove
4 ASINs in Top 10
50.0%
Units
260K
Revenue
$2.8M
Avg. price
$10.44
B00MEDOY2G
$10.99·★4.8·86.1K revsDove Body Wash Body Wash Deep Moisture 30.6 oz Pump, Sulfate Free | Dove Deep Moisture Body Wash hydrates dry skin for 24 hours with a sulfate-free formula and MicroMoisture technology.
Units sold100KB09DDD6YGJ
$10.97·★4.8·6.6K revsDove Body Wash Antibacterial For All Skin Types 30.6 oz Pump, Sulfate Free | Dove Antibacterial Body Wash eliminates 99% of bacteria while nourishing skin with a sulfate-free formula
Units sold70KB00SK71SAG
$10.97·★4.8·63.6K revsDove Sensitive Skin Body Wash, 24hr Lotion-Soft Skin, 30.6 oz | Dove Sensitive Skin Body Wash soothes dry, sensitive skin with 24-hour hydration and a hypoallergenic formula.
Units sold60KB0DK5RX74D
$8.84·★4.7·7.3K revsDove Intensive Repair Conditioner for Damaged Hair & Breakage 28oz | Helps restore hair, stop 98% visible damage & regenerate hair strength for stronger hair with Amino Serum & Bio-Protein Care
Units sold30K
eos
2 ASINs in Top 10
23.1%
Units
120K
Revenue
$1.1M
Avg. price
$9.97
B08KT2Z93D
$9.97·★4.7·74.3K revseos Shea Better Body Lotion- Vanilla Cashmere, 24-Hour Moisture, 16 fl oz
Units sold100KB0D466J46H
$9.97·★4.7·74.3K revseos Shea Better Body Lotion- Strawberry Dream, with Natural Shea, 16 fl oz
Units sold20K
Amlactin
1 ASIN in Top 10
9.6%
Units
50K
Revenue
$798.5K
Avg. price
$15.97
B07BRDVQ4B
$15.97·★4.4·37K revsAmlactin Daily Nourish Body Lotion, 12% Lactic Acid, 14.1 oz | 12% lactic acid body lotion exfoliates and moisturizes dry skin to help reveal softer, smoother daily hydration.
Units sold50K
Trending Dove Lotion Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B000YJ2SLG booked 30K units at $14.97, with ▲ 0.0% MoM change. On the growth side, B00MEDUKCE leads positive momentum with ▲ 1566.7% MoM growth on 10K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B000YJ2SLG
CeraVe Daily Moisturizing Lotion, Face and Body Lotion, Skin care, 12oz | Hyaluronic Acid, Lotion For Dry Skin, Skin Barrier Repair, Ceramide Moisturizer, For Men and Women, Fragrance Free, Oil-Free
Price
$14.97
Rating
4.7
Reviews
150.4K
Latest month sales
B0D466J46H
eos Shea Better Body Lotion- Strawberry Dream, with Natural Shea, 16 fl oz
Price
$9.97
Rating
4.7
Reviews
74.3K
Latest month sales
B00MEDUKCE
Dove Body Wash Body Wash Refresh Cucumber & Green Tea 30.6 oz, Sulfate Free | Dove Cucumber & Green Tea Body Wash hydrates skin for 24 hours with MicroMoisture technology and a crisp, refreshing scent.
Unlock to view ASIN details and product titles
Price
$10.97
Rating
4.7
Reviews
3.8K
Latest month sales
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