Womens Body Wash Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Womens Body Wash sales on Amazon US totaled 954,000 units in July 2026 (▼ 11.4% vs. the prior month), generating an estimated $11,366,450 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 48.2% of unit volume and 46.7% of revenue, while a typical listing is priced at $12.26. The keyword itself pulled 41,868 Amazon queries over the same period (▲ 13.2% MoM).
Zooming out to the 12-month window ending July 2026, the womens body wash Top 50 moved 9,101,250 units and $108,465,800 in cumulative sales — an average of 758,438 units and $9,038,817 per month. Monthly throughput topped out at 1,077,000 units in June 2026 and dipped to 515,000 in May 2026, leaving the latest reading 40.8% higher than August 2025.
Womens Body Wash Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
954K
▼ 11.4% MoM
Monthly Revenue 2026/07
$11.4M
▼ 9.0% MoM
Top 10 Market Share 2026/07
48.2%
Womens Body Wash Market Share & Sales Concentration on Amazon US — July 2026
The most-sold womens body wash listing on Amazon US in July 2026 is ASIN B00MEDOY2G (Brand: Dove), which sold 100,000 units at $10.97 apiece — equal to 10.5% of every unit tracked in this report and 43% ahead of the No. 2 listing.
The Top 10 ASINs account for 460,000 units and $5,312,100 in July 2026 — 48.2% of unit volume and 46.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Womens Body Wash' on Amazon
July 2026
Is 48.2% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00MEDOY2G
Dove Body Wash Body Wash Deep Moisture 30.6 oz Pump, Sulfate Free | Dove Deep Moisture Body Wash hydrates dry skin for 24 hours with a sulfate-free formula and MicroMoisture technology.
100K
▲ 0.0%vs. prior month
$1.1M
latest month
12-month trend
B09DDD6YGJ
Dove Body Wash Antibacterial For All Skin Types 30.6 oz Pump, Sulfate Free | Dove Antibacterial Body Wash eliminates 99% of bacteria while nourishing skin with a sulfate-free formula
70K
▼ 22.2%vs. prior month
$767.9K
latest month
12-month trend
B00SK71SAG
Dove Sensitive Skin Body Wash, 24hr Lotion-Soft Skin, 30.6 oz | Dove Sensitive Skin Body Wash soothes dry, sensitive skin with 24-hour hydration and a hypoallergenic formula.
60K
▼ 40.0%vs. prior month
$658.2K
latest month
12-month trend
B09MFMCTRK
VALITIC Kojic Acid Dark Spot Remover Soap Bars, Turmeric Bar Soaps 2 Pack | Original Face and Body Wash Bath Soap for Women and Men with Vitamin C, Retinol, Collagen, Hyaluronic Acid, Shea, Olive Oil
50K
▲ 0.0%vs. prior month
$698.5K
latest month
12-month trend
B0072K2BMG
vH essentials, Ph Balanced Daily Feminine Wash, Tea Tree Oil & Prebiotic, 6, Fl Oz, (Pack Of 1) 54306 Clear
40K
▲ 0.0%vs. prior month
$262K
latest month
12-month trend
B0B1PDDLGZ
Naturium The Glow Getter Multi-Oil Body Wash, 16.9 fl oz | Nourishing Gentle Cleanser, Dissolves Impurities, Hydrating Base Protects Essential Moisture, for All Skin Types
40K
▲ 33.3%vs. prior month
$590K
latest month
12-month trend
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Best Womens Body Wash Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Dove is the best-performing womens body wash brand in July 2026, moving 230,000 units across 3 ASINs for 50.0% of Top 10 volume. VALITIC follows with 50,000 units (10.9%), ahead of Method on 50,000 units (10.9%).
With 6 brands splitting the Top 10 and 71.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $10.97 to $15.49, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Dove
3 ASINs in Top 10
50.0%
Units
230K
Revenue
$2.5M
Avg. price
$10.97
B00MEDOY2G
$10.97·★4.8·86.1K revsDove Body Wash Body Wash Deep Moisture 30.6 oz Pump, Sulfate Free | Dove Deep Moisture Body Wash hydrates dry skin for 24 hours with a sulfate-free formula and MicroMoisture technology.
Units sold100KB09DDD6YGJ
$10.97·★4.8·6.5K revsDove Body Wash Antibacterial For All Skin Types 30.6 oz Pump, Sulfate Free | Dove Antibacterial Body Wash eliminates 99% of bacteria while nourishing skin with a sulfate-free formula
Units sold70KB00SK71SAG
$10.97·★4.8·63.6K revsDove Sensitive Skin Body Wash, 24hr Lotion-Soft Skin, 30.6 oz | Dove Sensitive Skin Body Wash soothes dry, sensitive skin with 24-hour hydration and a hypoallergenic formula.
Units sold60K
VALITIC
1 ASIN in Top 10
10.9%
Units
50K
Revenue
$698.5K
Avg. price
$15.49
B09MFMCTRK
$15.49·★4.2·48.1K revsVALITIC Kojic Acid Dark Spot Remover Soap Bars, Turmeric Bar Soaps 2 Pack | Original Face and Body Wash Bath Soap for Women and Men with Vitamin C, Retinol, Collagen, Hyaluronic Acid, Shea, Olive Oil
Units sold50K
Method
2 ASINs in Top 10
10.9%
Units
50K
Revenue
$600K
Avg. price
$12.00
B0BT1WN3ZD
$12.00·★4.7·7.1K revsmethod Men’s Body Wash, Sea + Surf Scent, 28 fl oz | Soothing Formula, Leaves Skin Feeling Soft & Moisturized, Rich Lather, Made Without Parabens
Units sold30KB0BT1WL6KY
$12.00·★4.7·13.3K revsmethod Body Wash, Simply Nourish, 28 fl oz | Soothing Formula, Leaves Skin Feeling Soft & Moisturized, Made Without Parabens, Notes of Coconut, Rice Milk & Shea Butter
Units sold20K
Trending Womens Body Wash Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B075X2KL5C booked 20K units at $12.97, with ▲ 0.0% MoM change. On the growth side, B0BT1VXDGD leads positive momentum with ▲ 100.0% MoM growth on 20K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B075X2KL5C
Aveeno Skin Relief Body Wash with Triple Oat Complex, Fragrance-Free, Gentle Daily Body Wash for Sensitive Skin Leaves Itchy, Dry Skin Feeling Soothed & Moisturized, Value Size 33 Fl Oz
Price
$12.97
Rating
4.6
Reviews
40.8K
Latest month sales
B0BT1WL6KY
method Body Wash, Simply Nourish, 28 fl oz | Soothing Formula, Leaves Skin Feeling Soft & Moisturized, Made Without Parabens, Notes of Coconut, Rice Milk & Shea Butter
Price
$12.00
Rating
4.7
Reviews
13.3K
Latest month sales
B0BT1VXDGD
Method Body Wash, Pure Peace, Paraben and Phthalate Free, 28 oz (Pack of 1)
Unlock to view ASIN details and product titles
Price
$12.00
Rating
4.7
Reviews
13.3K
Latest month sales
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