Defense Soap Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Defense Soap sales on Amazon US totaled 249,900 units in July 2026 (▲ 5.6% vs. the prior month), generating an estimated $3,639,880 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 58.8% of unit volume and 47.2% of revenue, while a typical listing is priced at $18.02. The keyword itself pulled 23,820 Amazon queries over the same period (▲ 0.2% MoM).
Zooming out to the 12-month window ending July 2026, the defense soap Top 50 moved 2,409,100 units and $35,863,350 in cumulative sales — an average of 200,758 units and $2,988,613 per month. Monthly throughput topped out at 249,900 units in July 2026 and dipped to 122,100 in May 2026, leaving the latest reading 24.1% higher than August 2025.
Defense Soap Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
249.9K
▲ 5.6% MoM
Monthly Revenue 2026/07
$3.6M
▲ 3.5% MoM
Top 10 Market Share 2026/07
58.8%
Defense Soap Market Share & Sales Concentration on Amazon US — July 2026
The most-sold defense soap listing on Amazon US in July 2026 is ASIN B07ZDHQQW1 (Brand: Dial), which sold 30,000 units at $9.98 apiece — equal to 12.0% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 147,000 units and $1,719,570 in July 2026 — 58.8% of unit volume and 47.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Defense Soap' on Amazon
July 2026
Is 58.8% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B07ZDHQQW1
Dial Antibacterial Defense Foaming Hand Soap Refill, Spring Water, 52 Fl Oz | With aloe vera, dermatologist-tested, gentle on skin, free from parabens and SLS and SLES, moisturizing formula
30K
▲ 0.0%vs. prior month
$299.4K
latest month
12-month trend
B002TSA90M
DOVE MEN + CARE 3 in Cleanser for Body, Face, and Shaving 1 Bar 3.75 oz | For dry skin, Helps cleanse and hydrate, With 1/4 moisturizing cream, For face body + shave, Extra Fresh scent
20K
▲ 0.0%vs. prior month
$259.6K
latest month
12-month trend
B084MVFDN4
Dial Antibacterial Defense Liquid Hand Soap + Aloe, White Tea Scent, 11 Fl Oz (Pack of 4), Dermatologist-Tested Hand Wash, Gentle Formula
20K
▲ 100.0%vs. prior month
$159.8K
latest month
12-month trend
B08TLGQW7Q
Dove Antibacterial Care Beauty Bar Soap , Cleanser, I 6 Count 3.75 oz | Moisturizing Antibacterial bar with ¼ moisturizing cream that removes 99% of bacteria while protecting skin from dryness
20K
▲ 0.0%vs. prior month
$233.4K
latest month
12-month trend
B0DP37D91R
Mirai Clinical Persimmon Soap for Old People Smell,Nonenal® Odor Eliminator | Japanese Persimmon Soap, Natural Body Odor Soap, Green Tea Extract, Deodorizing Bar for Men, Women, Gentle for All Skin Types
10K
▲ 0.0%vs. prior month
$167.1K
latest month
12-month trend
B084MVGV66
Dial Antibacterial Defense Liquid Hand Soap + Aloe, Gold Scent, 11 Fl Oz (Pack of 4), Dermatologist-Tested Hand Wash, Gentle Formula
10K
▲ 0.0%vs. prior month
$98.8K
latest month
12-month trend
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Best Defense Soap Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Dial is the best-performing defense soap brand in July 2026, moving 70,000 units across 4 ASINs for 47.6% of Top 10 volume. DOVE MEN + CARE follows with 20,000 units (13.6%), ahead of Dove on 20,000 units (13.6%).
With 7 brands splitting the Top 10 and 74.8% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $10.77 to $12.97, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Dial
4 ASINs in Top 10
47.6%
Units
70K
Revenue
$691.3K
Avg. price
$10.77
B07ZDHQQW1
$9.98·★4.6·22K revsDial Antibacterial Defense Foaming Hand Soap Refill, Spring Water, 52 Fl Oz | With aloe vera, dermatologist-tested, gentle on skin, free from parabens and SLS and SLES, moisturizing formula
Units sold30KB084MVFDN4
$9.89·★4.8·30.9K revsDial Antibacterial Defense Liquid Hand Soap + Aloe, White Tea Scent, 11 Fl Oz (Pack of 4), Dermatologist-Tested Hand Wash, Gentle Formula
Units sold20KB084MVGV66
$9.88·★4.8·30.9K revsDial Antibacterial Defense Liquid Hand Soap + Aloe, Gold Scent, 11 Fl Oz (Pack of 4), Dermatologist-Tested Hand Wash, Gentle Formula
Units sold10KB0CN1R1PFB
$13.34·★4.8·3.8K revsDial Antibacterial Foaming Hand Soap, Spring Water Scent, 7.5 Fl Oz, 6-Pack | Kills 99.99% of bacteria, gentle on skin, with aloe vera, dermatologist tested, includes 6 bottles
Units sold10K
DOVE MEN + CARE
1 ASIN in Top 10
13.6%
Units
20K
Revenue
$259.6K
Avg. price
$12.97
B002TSA90M
$12.97·★4.7·14.5K revsDOVE MEN + CARE 3 in Cleanser for Body, Face, and Shaving 1 Bar 3.75 oz | For dry skin, Helps cleanse and hydrate, With 1/4 moisturizing cream, For face body + shave, Extra Fresh scent
Units sold20K
Dove
1 ASIN in Top 10
13.6%
Units
20K
Revenue
$233.4K
Avg. price
$11.00
B08TLGQW7Q
$11.00·★4.8·2.7K revsDove Antibacterial Care Beauty Bar Soap , Cleanser, I 6 Count 3.75 oz | Moisturizing Antibacterial bar with ¼ moisturizing cream that removes 99% of bacteria while protecting skin from dryness
Units sold20K
Trending Defense Soap Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0CNJ48DND booked 10K units at $9.99, with ▲ 1900.0% MoM change. On the growth side, B0GFXV2ZGY leads positive momentum with ▲ 200.0% MoM growth on 3K units, with B084MVFDN4 close behind at ▲ 100.0% MoM on 20K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CNJ48DND
Old Spice Refreshing Body Wash for Men, 3X Defense, 24/7 Shower Fresh with Long Lasting Scent, Red Collection, Swagger with Cedarwood Scent, 24 oz (Pack of 2)
Price
$9.99
Rating
4.8
Reviews
8.2K
Latest month sales
B0GFXV2ZGY
Betadine Antiseptic Cleansing Foam Pump, 8oz, Antibacterial Body Wash | Antimicrobial Hand and Skin Cleanser, Gentle Antiseptic Wash for Daily Protection
Price
$9.98
Rating
4.7
Reviews
117
Latest month sales
B084MVFDN4
Dial Antibacterial Defense Liquid Hand Soap + Aloe, White Tea Scent, 11 Fl Oz (Pack of 4), Dermatologist-Tested Hand Wash, Gentle Formula
Unlock to view ASIN details and product titles
Price
$9.89
Rating
4.8
Reviews
30.9K
Latest month sales
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