Deet Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Deet sales on Amazon US totaled 718,000 units in July 2026 (▼ 19.4% vs. the prior month), generating an estimated $8,928,500 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 61.3% of unit volume and 53.6% of revenue, while a typical listing is priced at $14.66. The keyword itself pulled 20,659 Amazon queries over the same period (▼ 27.6% MoM).
Zooming out to the 12-month window ending July 2026, the deet Top 50 moved 3,906,100 units and $50,129,523 in cumulative sales — an average of 325,508 units and $4,177,460 per month. Monthly throughput topped out at 891,000 units in June 2026 and dipped to 93,950 in December 2025, leaving the latest reading 58.4% higher than August 2025.
Deet Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
718K
▼ 19.4% MoM
Monthly Revenue 2026/07
$8.9M
▼ 23.8% MoM
Top 10 Market Share 2026/07
61.3%
Deet Market Share & Sales Concentration on Amazon US — July 2026
The most-sold deet listing on Amazon US in July 2026 is ASIN B00HQRCNWI (Brand: Benadryl), which sold 80,000 units at $6.48 apiece — equal to 11.1% of every unit tracked in this report and 33% ahead of the No. 2 listing.
The Top 10 ASINs account for 440,000 units and $4,788,400 in July 2026 — 61.3% of unit volume and 53.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Deet' on Amazon
July 2026
Is 61.3% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B00HQRCNWI
Benadryl Itch Relief Gel Extra Strength, 2% Diphenhydramine HCl, 3.5 fl. Oz | Topical Itch Relief Gel, Soothing Relief, Scrapes, Insect Bites, Sunburn and More, Great for Outdoors
80K
▼ 20.0%vs. prior month
$518.4K
latest month
12-month trend
B01N0TGJHB
Ortho Home Defense Insect Killer for Indoor & Perimeter2, Wand, 1.33 gal. | Ready-To-Use Bug Killer with Comfort Wand, Kills Ants, Roaches and Spiders, Use in Kitchens, Bathrooms and Home Perimeter
60K
▲ 20.0%vs. prior month
$1.2M
latest month
12-month trend
B017G1051Y
Cliganic Cliganic Mosquito Repellent Bracelets for Kids & Adults, Natural, 10 Pack | DEET-Free, Plant-Based Bug Bands, Individually Wrapped, Easy to Use & Convenient for Travel & Outdoors, Hiking, Camping
60K
▼ 33.3%vs. prior month
$568.2K
latest month
12-month trend
B019ZTXU2G
OFF! Deep Woods Dry Insect & Mosquito Repellent Bug Spray, 4 oz, (2-Pack) | Aerosol Spray, 25% DEET Formula, Non-Greasy, Long Lasting Protection from Mosquitoes, Ticks, Biting Flies, Gnats, Chiggers
50K
▼ 16.7%vs. prior month
$553K
latest month
12-month trend
B004H89KFC
Repel 100 Mosquito & Insect Repellent 4 Oz, 98% DEET | Repels Mosquitoes, Ticks, Gnats, Biting Flies, Chiggers & Fleas, Lasts Up To 10 Hours, Compact Bug Spray For Outdoor Travel
50K
▲ 0.0%vs. prior month
$374K
latest month
12-month trend
B0DP5DZ57B
OFF! Clean Feel Picaridin Insect & Mosquito Repellent Bug Spray, 5 oz, 2 pk | Aerosol Spray, 20% Picaridin Formula, Fragrance Free, Lightweight, Long Lasting Protection from Mosquitoes, Flies, Ticks
40K
▲ 0.0%vs. prior month
$477.2K
latest month
12-month trend
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Best Deet Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
OFF! is the best-performing deet brand in July 2026, moving 110,000 units across 3 ASINs for 25.0% of Top 10 volume. Benadryl follows with 80,000 units (18.2%), ahead of Ortho on 60,000 units (13.6%).
Volume is spread across 7 brands, with the top three holding 56.8% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $6.48 to $20.75, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
OFF!
3 ASINs in Top 10
25.0%
Units
110K
Revenue
$1.2M
Avg. price
$10.34
B019ZTXU2G
$12.98·★4.7·42.4K revsOFF! Deep Woods Dry Insect & Mosquito Repellent Bug Spray, 4 oz, (2-Pack) | Aerosol Spray, 25% DEET Formula, Non-Greasy, Long Lasting Protection from Mosquitoes, Ticks, Biting Flies, Gnats, Chiggers
Units sold50KB0DP5DZ57B
$11.78·★4.6·2.5K revsOFF! Clean Feel Picaridin Insect & Mosquito Repellent Bug Spray, 5 oz, 2 pk | Aerosol Spray, 20% Picaridin Formula, Fragrance Free, Lightweight, Long Lasting Protection from Mosquitoes, Flies, Ticks
Units sold40KB09GF1ND4D
$6.26·★4.6·8.4K revsOFF! Clean Feel Picaridin Insect & Mosquito Repellent Bug Spray, 5 oz | Aerosol Spray, 20% Picaridin Formula, Fragrance Free, Lightweight, Long Lasting Protection from Mosquitoes, Flies, Ticks
Units sold20K
Benadryl
1 ASIN in Top 10
18.2%
Units
80K
Revenue
$518.4K
Avg. price
$6.48
B00HQRCNWI
$6.48·★4.6·45.6K revsBenadryl Itch Relief Gel Extra Strength, 2% Diphenhydramine HCl, 3.5 fl. Oz | Topical Itch Relief Gel, Soothing Relief, Scrapes, Insect Bites, Sunburn and More, Great for Outdoors
Units sold80K
Ortho
1 ASIN in Top 10
13.6%
Units
60K
Revenue
$1.2M
Avg. price
$20.75
B01N0TGJHB
$20.75·★4.5·19.6K revsOrtho Home Defense Insect Killer for Indoor & Perimeter2, Wand, 1.33 gal. | Ready-To-Use Bug Killer with Comfort Wand, Kills Ants, Roaches and Spiders, Use in Kitchens, Bathrooms and Home Perimeter
Units sold60K
Trending Deet Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B001CUX6N0 booked 20K units at $3.97, with ▲ 0.0% MoM change. On the growth side, B00KJS6BQA leads positive momentum with ▲ 900.0% MoM growth on 10K units, with B0000CBJBD close behind at ▲ 400.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B001CUX6N0
Cutter BiteMD Insect Bite Relief Stick, Analgesic And Antiseptic, 0.5 Fl Oz | Stops Pain & Relieves Itching on Chiggers, Wasps, Mosquitoes, Ticks & More, Reduces Infection, Handy for Hiking & Traveling
Price
$3.97
Rating
4.4
Reviews
5.8K
Latest month sales
B00KJS6BQA
AVON Skin So Soft Bug Guard Plus Picaridin Insect Repellent Spray - 4 oz | Long-Lasting, DEET-Free Bug Spray with Vitamin E & Aloe — Non-Greasy, Travel-Ready Bug Repellent for Families, Pump Spray
Price
$18.99
Rating
4.6
Reviews
2.8K
Latest month sales
B0000CBJBD
OFF! Deep Woods Sportsmen Insect Repellent Spritz, Maximum Strength with 98% DEET, Bug Spray with up to 10 Hours of Protection, 1 oz
Unlock to view ASIN details and product titles
Price
$9.99
Rating
4.5
Reviews
359
Latest month sales
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