Decoupage Napkins Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Decoupage Napkins sales on Amazon US totaled 205,350 units in July 2026 (▼ 6.3% vs. the prior month), generating an estimated $881,683 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 93.5% of unit volume and 85.0% of revenue, while a typical listing is priced at $10.40. The keyword itself pulled 19,298 Amazon queries over the same period (▼ 9.2% MoM).
Zooming out to the 12-month window ending July 2026, the decoupage napkins Top 50 moved 2,265,700 units and $10,798,843 in cumulative sales — an average of 188,808 units and $899,904 per month. Monthly throughput topped out at 245,950 units in November 2025 and dipped to 116,350 in May 2026, leaving the latest reading 21.3% higher than August 2025.
Decoupage Napkins Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
205.3K
▼ 6.3% MoM
Monthly Revenue 2026/07
$881.7K
▼ 12.5% MoM
Top 10 Market Share 2026/07
93.5%
Decoupage Napkins Market Share & Sales Concentration on Amazon US — July 2026
The most-sold decoupage napkins listing on Amazon US in July 2026 is ASIN B000VCFB0G (Brand: Bounty), which sold 100,000 units at $3.19 apiece — equal to 48.7% of every unit tracked in this report and 3.3× the volume of the No. 2 listing.
The Top 10 ASINs account for 192,000 units and $749,110 in July 2026 — 93.5% of unit volume and 85.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Decoupage Napkins' on Amazon
July 2026
Is 93.5% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B000VCFB0G
Bounty Bounty Paper Napkins, White, 200 Count, Packaging may vary
100K
▲ 0.0%vs. prior month
$283K
latest month
12-month trend
B0014E89WM
Vanity Fair Everyday Paper Napkins, 100 Count, Disposable | 2-ply paper dinner napkins for everyday; soft and smooth feel; absorbent dinner size for mealtime, easy cleanup
30K
▲ 0.0%vs. prior month
$63.9K
latest month
12-month trend
B00178QQJ8
Mod Podge Gloss Sealer, Glue & Finish: All-in-One Craft Solution- Quick Dry, Easy Clean, for Wood, Paper, Fabric & More. Non-Toxic - Craft with Confidence, Made in USA, 16 oz., Pack of 1
20K
▲ 0.0%vs. prior month
$159.6K
latest month
12-month trend
B00MW3HBA0
Vanity Fair Everyday Paper Napkins, 200 Count, Disposable Napkins Made Soft And Smooth For Everyday Meals
20K
▼ 33.3%vs. prior month
$119.6K
latest month
12-month trend
B000HWY6EM
Mod Podge Matte Sealer, Glue & Finish: All-in-One Craft Solution- Quick Dry, Easy Clean, for Wood, Paper, Fabric & More. Non-Toxic - Craft with Confidence, Made in USA, 8 oz., Pack of 1
10K
▲ 0.0%vs. prior month
$39.9K
latest month
12-month trend
B00JX1OFDU
Mod Podge Dishwasher Safe Waterbased Sealer, Glue and Finish (8-Ounce), CS15059 Gloss, 8 Ounce
7K
▼ 30.0%vs. prior month
$39K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Decoupage Napkins Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Bounty is the best-performing decoupage napkins brand in July 2026, moving 100,000 units across 1 ASIN for 52.1% of Top 10 volume. Vanity Fair follows with 50,000 units (26.0%), ahead of Mod Podge on 38,000 units (19.8%).
With 6 brands splitting the Top 10 and 97.9% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $2.83 to $7.19, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Bounty
1 ASIN in Top 10
52.1%
Units
100K
Revenue
$283K
Avg. price
$3.19
B000VCFB0G
$3.19·★4.8·41.5K revsBounty Bounty Paper Napkins, White, 200 Count, Packaging may vary
Units sold100K
Vanity Fair
2 ASINs in Top 10
26.0%
Units
50K
Revenue
$183.5K
Avg. price
$2.83
B0014E89WM
$2.88·★4.8·24.1K revsVanity Fair Everyday Paper Napkins, 100 Count, Disposable | 2-ply paper dinner napkins for everyday; soft and smooth feel; absorbent dinner size for mealtime, easy cleanup
Units sold30KB00MW3HBA0
$2.79·★4.8·24.1K revsVanity Fair Everyday Paper Napkins, 200 Count, Disposable Napkins Made Soft And Smooth For Everyday Meals
Units sold20K
Mod Podge
4 ASINs in Top 10
19.8%
Units
38K
Revenue
$248.5K
Avg. price
$7.19
B00178QQJ8
$7.99·★4.8·59.5K revsMod Podge Gloss Sealer, Glue & Finish: All-in-One Craft Solution- Quick Dry, Easy Clean, for Wood, Paper, Fabric & More. Non-Toxic - Craft with Confidence, Made in USA, 16 oz., Pack of 1
Units sold20KB000HWY6EM
$3.99·★4.8·24.9K revsMod Podge Matte Sealer, Glue & Finish: All-in-One Craft Solution- Quick Dry, Easy Clean, for Wood, Paper, Fabric & More. Non-Toxic - Craft with Confidence, Made in USA, 8 oz., Pack of 1
Units sold10KB00JX1OFDU
$6.78·★4.7·26.3K revsMod Podge Dishwasher Safe Waterbased Sealer, Glue and Finish (8-Ounce), CS15059 Gloss, 8 Ounce
Units sold7KB0714G7Q42
$9.99·★4.5·2.2K revsMod Podge 10615 3 Piece Short Handle Brush Set
Units sold1K
Trending Decoupage Napkins Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B07QYZYN7X booked 1K units at $9.99, with ▲ 25.0% MoM change. On the growth side, B06XPHKRLY leads positive momentum with ▲ 100.0% MoM growth on 200 units, with B0FPXMN5T4 close behind at ▲ 100.0% MoM on 200 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07QYZYN7X
100 PK Gold Napkins - 4 Assorted Designs - 3-Ply Cocktail Napkins Folded 5 x 5 Inches Bar Napkins Disposable Party Napkins Paper Napkins Dinner for Wedding Baby Shower Birthday Graduation 2023
Price
$9.99
Rating
4.8
Reviews
2.4K
Latest month sales
B06XPHKRLY
IHR Ideal Home Range Cocktail Napkins Disposable 3-Ply Paper Party Napkin Pack, 5" x 5", Wine Shelves, 20-Count
Price
$5.95
Rating
4.8
Reviews
150
Latest month sales
B0FPXMN5T4
36pcs Mediterranean Decoupage Napkins – Mixed 9 Amalfi Coast Designs, 13x13 inch, Blue & Yellow Italian Lemon Tile Paper Napkins for Crafts, DIY, and Home Décor
Unlock to view ASIN details and product titles
Price
$9.99
Rating
4.8
Reviews
31
Latest month sales
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