Curl Defining Brush Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Curl Defining Brush sales on Amazon US totaled 141,900 units in July 2026 (▼ 4.9% vs. the prior month), generating an estimated $1,701,623 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 61.3% of unit volume and 49.2% of revenue, while a typical listing is priced at $13.84. The keyword itself pulled 60,284 Amazon queries over the same period (▲ 18.3% MoM).
Zooming out to the 12-month window ending July 2026, the curl defining brush Top 50 moved 1,629,900 units and $20,641,579 in cumulative sales — an average of 135,825 units and $1,720,132 per month. Monthly throughput topped out at 158,300 units in August 2025 and dipped to 73,050 in May 2026, leaving the latest reading 10.4% lower than August 2025.
Curl Defining Brush Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
141.9K
▼ 4.9% MoM
Monthly Revenue 2026/07
$1.7M
▼ 11.4% MoM
Top 10 Market Share 2026/07
61.3%
Curl Defining Brush Market Share & Sales Concentration on Amazon US — July 2026
The most-sold curl defining brush listing on Amazon US in July 2026 is ASIN B01M9DV1OT (Brand: SO COZY), which sold 20,000 units at $8.09 apiece — equal to 14.1% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 87,000 units and $837,350 in July 2026 — 61.3% of unit volume and 49.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Curl Defining Brush' on Amazon
July 2026
Is 61.3% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B01M9DV1OT
So Cozy Leave In Conditioner Spray (8 Fl Oz) Paraben-Free Detangler for Kids' Curly Hair, Deep Conditioner & Tangle-Free Curls, Gentle & Nourishing with Keratin, Vitamin B5, Olive Oil & Jojoba Oil
20K
▲ 0.0%vs. prior month
$178.8K
latest month
12-month trend
B00OVQUQHG
Aunt Jackie's Curl La La, Lightweight Curl Defining Custard, Enriched with Shea Butter & Olive Oil, Basic, 15 Ounce
10K
▲ 0.0%vs. prior month
$69.7K
latest month
12-month trend
B0DN143FWY
Curly Hair Brush Candybrush Curl Defining Brush for Detangling Shaping and Defining Curls for Women, Men, Wet & Dry Hair (Purple)
10K
▲ 25.0%vs. prior month
$85.4K
latest month
12-month trend
B0F6NS4LX2
Kitsch Flexi Flow Detangler Brush, Hair Brushes For Women - Soft Violet | Brush Detangler for Women, Men & Kids, Curly Hair Brush w/ Bendable Frame, Bounce Curl Defining Brush for Wet or Dry Strands
10K
▲ 100.0%vs. prior month
$134.1K
latest month
12-month trend
B0FB94Z2Z8
Curly Hair Brush, Curl Brush for Wet & Dry Hair | Curl Defining Brush for Effortlessly Defined Curls & Waves, Detangling Brush for Women, Men & Kids, Reduces Frizz
10K
▲ 11.1%vs. prior month
$79.9K
latest month
12-month trend
B0D735KZPN
Curl Defining Brush for Curly Hair, Vented Detangling Hair Brush for Wet and Dry Styling, Curved Brush for Shaping and Smoothing Curl Clumps, Lightweight Hair Brush （Beige）
10K
▲ 11.1%vs. prior month
$85.3K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Curl Defining Brush Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
SO COZY is the best-performing curl defining brush brand in July 2026, moving 20,000 units across 1 ASIN for 23.0% of Top 10 volume. Aunt Jackie's follows with 10,000 units (11.5%), ahead of MMBVSZ on 10,000 units (11.5%).
Volume is spread across 10 brands, with the top three holding 46.0% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $6.97 to $8.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
SO COZY
1 ASIN in Top 10
23.0%
Units
20K
Revenue
$178.8K
Avg. price
$8.09
B01M9DV1OT
$8.09·★4.5·35.5K revsSo Cozy Leave In Conditioner Spray (8 Fl Oz) Paraben-Free Detangler for Kids' Curly Hair, Deep Conditioner & Tangle-Free Curls, Gentle & Nourishing with Keratin, Vitamin B5, Olive Oil & Jojoba Oil
Units sold20K
Aunt Jackie's
1 ASIN in Top 10
11.5%
Units
10K
Revenue
$69.7K
Avg. price
$6.97
B00OVQUQHG
$6.97·★4.4·29.5K revsAunt Jackie's Curl La La, Lightweight Curl Defining Custard, Enriched with Shea Butter & Olive Oil, Basic, 15 Ounce
Units sold10K
MMBVSZ
1 ASIN in Top 10
11.5%
Units
10K
Revenue
$85.4K
Avg. price
$8.99
B0DN143FWY
$8.99·★4.4·4.2K revsCurly Hair Brush Candybrush Curl Defining Brush for Detangling Shaping and Defining Curls for Women, Men, Wet & Dry Hair (Purple)
Units sold10K
Trending Curl Defining Brush Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B096FPFZ6Z booked 3K units at $7.99, with ▼ 25.0% MoM change. On the growth side, B0F6NS4LX2 leads positive momentum with ▲ 100.0% MoM growth on 10K units, with B0DX7JXQXC close behind at ▲ 66.7% MoM on 1K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B096FPFZ6Z
3Pcs Hair Styling Set for All - Curl Brush, Twist Sponge for Textured Hair with Metal Pick
Price
$7.99
Rating
4.5
Reviews
4K
Latest month sales
B0F6NS4LX2
Kitsch Flexi Flow Detangler Brush, Hair Brushes For Women - Soft Violet | Brush Detangler for Women, Men & Kids, Curly Hair Brush w/ Bendable Frame, Bounce Curl Defining Brush for Wet or Dry Strands
Price
$14.99
Rating
4.6
Reviews
3.8K
Latest month sales
B0DX7JXQXC
4 Pcs Curl Defining Brush Set Pink - Curly Hair Brush Defining | Curl Brush Defining for Curly Hair Helps Shaping and Define Curls for Women, Men & Kids - Reduces Frizz
Unlock to view ASIN details and product titles
Price
$5.99
Rating
4.6
Reviews
420
Latest month sales
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