Curel Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Curel sales on Amazon US totaled 386,900 units in July 2026 (▼ 49.3% vs. the prior month), generating an estimated $8,131,780 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 56.9% of unit volume and 56.4% of revenue, while a typical listing is priced at $20.77. The keyword itself pulled 16,677 Amazon queries over the same period (▲ 10.6% MoM).
Zooming out to the 12-month window ending July 2026, the curel Top 50 moved 4,558,300 units and $96,799,374 in cumulative sales — an average of 379,858 units and $8,066,615 per month. Monthly throughput topped out at 763,000 units in June 2026 and dipped to 170,000 in August 2025, leaving the latest reading 127.6% higher than August 2025.
Curel Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
386.9K
▼ 49.3% MoM
Monthly Revenue 2026/07
$8.1M
▼ 49.2% MoM
Top 10 Market Share 2026/07
56.9%
Curel Market Share & Sales Concentration on Amazon US — July 2026
The most-sold curel listing on Amazon US in July 2026 is ASIN B0FKGJYFC8 (Brand: Dr.Althea), which sold 50,000 units at $27.00 apiece — equal to 12.9% of every unit tracked in this report and 25% ahead of the No. 2 listing.
The Top 10 ASINs account for 220,000 units and $4,587,400 in July 2026 — 56.9% of unit volume and 56.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Curel' on Amazon
July 2026
Is 56.9% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0FKGJYFC8
Dr.Althea 345 Relief Cream, 1.69 Fl Oz (Ver.2 - Pack of 1) | PDRN & Hyaluronic Acid for Instant Hydration, Blemish, Post-Acne Vegan Face Moisturizer with Centella, Non-comedogenic
50K
▼ 50.0%vs. prior month
$1.3M
latest month
12-month trend
B0DWFLY18Y
ANUA PDRN Hyaluronic Acid 100 Moisturizing Cream, 2.02 fl oz | Lightweight, Non-Greasy Hydrating Face Moisturizer with Salmon DNA for Glass Skin, Korean Skincare
40K
▼ 60.0%vs. prior month
$919.2K
latest month
12-month trend
B0GF86QJK7
BIODANCE Collagen Peptides Jelly Serum Mist, Hydrating Face Mist, Plumping, Anti-Aging Face Spray, Sprayable Hydrogel, Travel Essentials & Self Care Gifts for Women, Korean Skin Care | 1.69 fl.oz
30K
▼ 40.0%vs. prior month
$506.1K
latest month
12-month trend
B0DFY92NDB
CENTELLIAN 24 Madeca Cream Time Reverse, TECA Anti-Aging Moisturizer | Korean Firming Face Moisturizer with TECA and Centella for Elasticity, Deep Hydration and Skin Barrier Care, 1.69 fl oz
20K
▼ 50.0%vs. prior month
$430K
latest month
12-month trend
B099N1LC4R
Cetaphil Moisturizing Cream, Face & Body Lotion Dry Sensitive Skin, 20oz | Fragrance-Free, Non-Comedogenic, Non-Greasy, Hydrates Very Dry Sensitive Skin, Dermatologist Recommended, 20 Oz Value Size
20K
▼ 50.0%vs. prior month
$297.4K
latest month
12-month trend
B0DDC3QGJL
KAHI Wrinkle Bounce Multi Balm Stick - PDRN Collagen Facial & Body Balm | PDRN + Collagen, 48-Hour Hydration, Multi-Purpose Balm, Face Care, Eye Care, Lip Care, Neck Care, Makeup Base, Portable Stick
20K
▼ 77.8%vs. prior month
$452.6K
latest month
12-month trend
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Best Curel Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Dr.Althea is the best-performing curel brand in July 2026, moving 50,000 units across 1 ASIN for 22.7% of Top 10 volume. ANUA follows with 40,000 units (18.2%), ahead of BIODANCE on 30,000 units (13.6%).
Volume is spread across 10 brands, with the top three holding 54.5% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $16.99 to $27.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Dr.Althea
1 ASIN in Top 10
22.7%
Units
50K
Revenue
$1.3M
Avg. price
$27.00
B0FKGJYFC8
$27.00·★4.6·21.4K revsDr.Althea 345 Relief Cream, 1.69 Fl Oz (Ver.2 - Pack of 1) | PDRN & Hyaluronic Acid for Instant Hydration, Blemish, Post-Acne Vegan Face Moisturizer with Centella, Non-comedogenic
Units sold50K
ANUA
1 ASIN in Top 10
18.2%
Units
40K
Revenue
$919.2K
Avg. price
$21.60
B0DWFLY18Y
$21.60·★4.6·5.1K revsANUA PDRN Hyaluronic Acid 100 Moisturizing Cream, 2.02 fl oz | Lightweight, Non-Greasy Hydrating Face Moisturizer with Salmon DNA for Glass Skin, Korean Skincare
Units sold40K
BIODANCE
1 ASIN in Top 10
13.6%
Units
30K
Revenue
$506.1K
Avg. price
$16.99
B0GF86QJK7
$16.99·★4.6·4.2K revsBIODANCE Collagen Peptides Jelly Serum Mist, Hydrating Face Mist, Plumping, Anti-Aging Face Spray, Sprayable Hydrogel, Travel Essentials & Self Care Gifts for Women, Korean Skin Care | 1.69 fl.oz
Units sold30K
Trending Curel Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B000NKL3D0 booked 10K units at $10.97, with ▲ 0.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B000NKL3D0
Curel Ultra Healing Body Lotion, Moisturizer, Fragrance-Free, 20 fl oz | Repairs Moisture Barrier, Ceremides, Dry & Sensitive Skin, Eczema-Prone, Dermatologist Recommended, Non-Greasy
Price
$10.97
Rating
4.8
Reviews
13.3K
Latest month sales
B08G9K79FC
Lubriderm Advanced Therapy Hand & Body Lotion, Fragrance Free, 32 fl. oz | Moisturizing Lotion + Pro-Ceramide with Vitamins E & Pro-Vitamin B5, Intense Hydration for Extra Dry, Itchy & Sensitive Skin
Price
$13.47
Rating
4.8
Reviews
15.6K
Latest month sales
B0D4Y6MNTF
PURITO Panthenol 10% Cream for Sensitive Skin, 3.38 fl.oz | Skin Barrier Repair, Face Moisturizer, Blemish-Prone Care, Non-Comedogenic & Vegan, Korean Skincare
Unlock to view ASIN details and product titles
Price
$13.99
Rating
4.5
Reviews
8K
Latest month sales
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