Unscented Body Wash Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Unscented Body Wash sales on Amazon US totaled 611,000 units in July 2026 (▼ 14.5% vs. the prior month), generating an estimated $7,328,610 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 62.2% of unit volume and 61.2% of revenue, while a typical listing is priced at $12.98. The keyword itself pulled 20,747 Amazon queries over the same period (▲ 9.5% MoM).
Zooming out to the 12-month window ending July 2026, the unscented body wash Top 50 moved 6,381,300 units and $77,693,202 in cumulative sales — an average of 531,775 units and $6,474,434 per month. Monthly throughput topped out at 711,000 units in June 2026 and dipped to 338,600 in May 2026, leaving the latest reading 25.7% higher than August 2025.
Unscented Body Wash Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
611K
▼ 14.5% MoM
Monthly Revenue 2026/07
$7.3M
▼ 14.5% MoM
Top 10 Market Share 2026/07
62.2%
Unscented Body Wash Market Share & Sales Concentration on Amazon US — July 2026
The most-sold unscented body wash listing on Amazon US in July 2026 is ASIN B00MEDOY2G (Brand: Dove), which sold 100,000 units at $10.99 apiece — equal to 16.4% of every unit tracked in this report and 43% ahead of the No. 2 listing.
The Top 10 ASINs account for 380,000 units and $4,488,100 in July 2026 — 62.2% of unit volume and 61.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Unscented Body Wash' on Amazon
July 2026
Is 62.2% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B00MEDOY2G
Dove Body Wash Body Wash Deep Moisture 30.6 oz Pump, Sulfate Free | Dove Deep Moisture Body Wash hydrates dry skin for 24 hours with a sulfate-free formula and MicroMoisture technology.
100K
▲ 0.0%vs. prior month
$1.1M
latest month
12-month trend
B001ET7IQK
Dove Beauty Bar Soap Sensitive, 8 Bars for Sensitive Skin, Fragrance Free and Hypoallergenic 3.75 oz | For sensitive skin, Helps cleanse gently, With 1/4 moisturizing cream, For face, body & hands, Fragrance-free
70K
▼ 22.2%vs. prior month
$907.9K
latest month
12-month trend
B09DDD6YGJ
Dove Body Wash Antibacterial For All Skin Types 30.6 oz Pump, Sulfate Free | Dove Antibacterial Body Wash eliminates 99% of bacteria while nourishing skin with a sulfate-free formula
70K
▼ 22.2%vs. prior month
$767.9K
latest month
12-month trend
B01MT3PG83
Aveeno Daily Moisturizing Body Wash for Normal to Dry Skin, Sensitive Formula with Prebiotic Oat, Gently Cleanses Dry Skin, Lightly Scented Body Wash for Women and Men, Value Size 33 fl. Oz
30K
▲ 0.0%vs. prior month
$389.1K
latest month
12-month trend
B077TWXCQV
CeraVe Salicylic Acid Body Wash, Exfoliates Rough and Bumpy Skin, 10oz | Skin Care, Hyaluronic Acid, Niacinamide, Exfoliating, Dry Skin, Rough and Bumpy Skin, Hydrating, Gentle Exfoliation
30K
▼ 25.0%vs. prior month
$419.7K
latest month
12-month trend
B075X2KL5C
Aveeno Skin Relief Body Wash with Triple Oat Complex, Fragrance-Free, Gentle Daily Body Wash for Sensitive Skin Leaves Itchy, Dry Skin Feeling Soothed & Moisturized, Value Size 33 Fl Oz
20K
▲ 0.0%vs. prior month
$259.4K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Unscented Body Wash Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Dove is the best-performing unscented body wash brand in July 2026, moving 240,000 units across 3 ASINs for 63.2% of Top 10 volume. Aveeno follows with 50,000 units (13.2%), ahead of CeraVe on 30,000 units (7.9%).
With 7 brands splitting the Top 10 and 84.2% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $11.64 to $13.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Dove
3 ASINs in Top 10
63.2%
Units
240K
Revenue
$2.8M
Avg. price
$11.64
B00MEDOY2G
$10.99·★4.8·86.1K revsDove Body Wash Body Wash Deep Moisture 30.6 oz Pump, Sulfate Free | Dove Deep Moisture Body Wash hydrates dry skin for 24 hours with a sulfate-free formula and MicroMoisture technology.
Units sold100KB001ET7IQK
$12.97·★4.8·18.3K revsDove Beauty Bar Soap Sensitive, 8 Bars for Sensitive Skin, Fragrance Free and Hypoallergenic 3.75 oz | For sensitive skin, Helps cleanse gently, With 1/4 moisturizing cream, For face, body & hands, Fragrance-free
Units sold70KB09DDD6YGJ
$10.97·★4.8·6.6K revsDove Body Wash Antibacterial For All Skin Types 30.6 oz Pump, Sulfate Free | Dove Antibacterial Body Wash eliminates 99% of bacteria while nourishing skin with a sulfate-free formula
Units sold70K
Aveeno
2 ASINs in Top 10
13.2%
Units
50K
Revenue
$648.5K
Avg. price
$12.97
B01MT3PG83
$12.97·★4.7·13.2K revsAveeno Daily Moisturizing Body Wash for Normal to Dry Skin, Sensitive Formula with Prebiotic Oat, Gently Cleanses Dry Skin, Lightly Scented Body Wash for Women and Men, Value Size 33 fl. Oz
Units sold30KB075X2KL5C
$12.97·★4.6·40.8K revsAveeno Skin Relief Body Wash with Triple Oat Complex, Fragrance-Free, Gentle Daily Body Wash for Sensitive Skin Leaves Itchy, Dry Skin Feeling Soothed & Moisturized, Value Size 33 Fl Oz
Units sold20K
CeraVe
1 ASIN in Top 10
7.9%
Units
30K
Revenue
$419.7K
Avg. price
$13.99
B077TWXCQV
$13.99·★4.6·37.1K revsCeraVe Salicylic Acid Body Wash, Exfoliates Rough and Bumpy Skin, 10oz | Skin Care, Hyaluronic Acid, Niacinamide, Exfoliating, Dry Skin, Rough and Bumpy Skin, Hydrating, Gentle Exfoliation
Units sold30K
Trending Unscented Body Wash Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B004OCGZWW booked 10K units at $9.99, with ▲ 0.0% MoM change. On the growth side, B0000ZHOEU leads positive momentum with ▲ 133.3% MoM growth on 7K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B004OCGZWW
Cetaphil Gentle Cleansing Bar Soap, Sensitive & Dry Skin, 4.5oz, 3ct | Dermatologist Recommended, Fragrance-Free, Non-Comedogenic, Hypoallergenic, Eczema-Prone Skin, Mild Daily Cleanser, 3 Bars
Price
$9.99
Rating
4.8
Reviews
15.8K
Latest month sales
B00JF2PYVE
Dr. Bronner's Pure-Castile Bar Soap (Baby Unscented, 5 ounce, 2-pack) - Made with Organic Oils, For Face, Body, Hair, Gentle for Sensitive Skin, Babies, No Added Fragrance, Biodegradable, Vegan
Price
$9.99
Rating
4.8
Reviews
7.1K
Latest month sales
B0000ZHOEU
Vanicream Liquid Cleanser, Gentle Non-Drying Body & Face Wash 8 Fl Oz Pump | Formulated without Common Irritants for Sensitive Skin, Non-Comedogenic, Removes Dirt and Excess Oils, pH Balanced
Unlock to view ASIN details and product titles
Price
$9.98
Rating
4.6
Reviews
7.9K
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this unscented body wash report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card