Croutons Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Croutons sales on Amazon US totaled 123,850 units in July 2026 (▼ 4.4% vs. the prior month), generating an estimated $678,721 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 79.1% of unit volume and 83.5% of revenue, while a typical listing is priced at $10.03. The keyword itself pulled 51,717 Amazon queries over the same period (▼ 10.8% MoM).
Zooming out to the 12-month window ending July 2026, the croutons Top 50 moved 1,264,300 units and $6,717,515 in cumulative sales — an average of 105,358 units and $559,793 per month. Monthly throughput topped out at 129,500 units in June 2026 and dipped to 81,850 in August 2025, leaving the latest reading 51.3% higher than August 2025.
Croutons Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
123.8K
▼ 4.4% MoM
Monthly Revenue 2026/07
$678.7K
▼ 0.4% MoM
Top 10 Market Share 2026/07
79.1%
Croutons Market Share & Sales Concentration on Amazon US — July 2026
The most-sold croutons listing on Amazon US in July 2026 is ASIN B09RPG7Y6K (Brand: Amazon Grocery), which sold 20,000 units at $3.09 apiece — equal to 16.1% of every unit tracked in this report.
The Top 10 ASINs account for 98,000 units and $566,720 in July 2026 — 79.1% of unit volume and 83.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Croutons' on Amazon
July 2026
Is 79.1% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B09RPG7Y6K
Amazon Grocery, Mini Croissants, 10 Oz, 12 Ct, Frozen
20K
▲ 0.0%vs. prior month
$79.6K
latest month
12-month trend
B0D9HVJX1F
Jesse & Ben's Grass-Fed Beef Tallow & Sea Salt House-Cut Fries, 14 oz | Gluten-Free, Non-GMO Frozen Potatoes, Simple Snack with No Seed Oils for a Crispy Treat with 3 Ingredients
20K
▲ 0.0%vs. prior month
$198.2K
latest month
12-month trend
B00KO9JNIW
Jimmy Dean Sausage, Egg and Cheese Croissant Breakfast Sandwich, 8 Count (Frozen)
10K
▲ 0.0%vs. prior month
$111.7K
latest month
12-month trend
B00EIAB16K
Parm Crisps Oven-Baked Original Cheese Snack, 1.75 oz
10K
▲ 0.0%vs. prior month
$28K
latest month
12-month trend
B074H6M3ZX
365 by Whole Foods Market, Organic Caesar Croutons, 4.5 Ounce
9K
▼ 10.0%vs. prior month
$19.4K
latest month
12-month trend
B01J7GOUOY
New York Bakery Texas Toast Garlic Butter Croutons, 5 oz
8K
▼ 11.1%vs. prior month
$15K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Croutons Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Amazon Grocery is the best-performing croutons brand in July 2026, moving 25,000 units across 2 ASINs for 25.5% of Top 10 volume. Jesse & Ben's follows with 20,000 units (20.4%), ahead of 365 by Whole Foods Market on 15,000 units (15.3%).
With 8 brands splitting the Top 10 and 61.2% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $2.14 to $9.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Amazon Grocery
2 ASINs in Top 10
25.5%
Units
25K
Revenue
$105.7K
Avg. price
$2.14
B09RPG7Y6K
$3.09·★4.5·2.4K revsAmazon Grocery, Mini Croissants, 10 Oz, 12 Ct, Frozen
Units sold20KB09RPGLNKF
$1.19·★4.3·804 revsAmazon Grocery, Croissants, 10 Oz, 4 Ct, Frozen
Units sold5K
Jesse & Ben's
1 ASIN in Top 10
20.4%
Units
20K
Revenue
$198.2K
Avg. price
$9.99
B0D9HVJX1F
$9.99·★4.5·456 revsJesse & Ben's Grass-Fed Beef Tallow & Sea Salt House-Cut Fries, 14 oz | Gluten-Free, Non-GMO Frozen Potatoes, Simple Snack with No Seed Oils for a Crispy Treat with 3 Ingredients
Units sold20K
365 by Whole Foods Market
2 ASINs in Top 10
15.3%
Units
15K
Revenue
$33.2K
Avg. price
$2.29
B074H6M3ZX
$2.29·★4.6·4.5K revs365 by Whole Foods Market, Organic Caesar Croutons, 4.5 Ounce
Units sold9KB074H6R4X6
$2.29·★4.6·3.9K revs365 by Whole Foods Market, Organic Croutons Seasoned, 4.5 oz
Units sold6K
Trending Croutons Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B01FW232VO booked 5K units at $4.99, with ▲ 25.0% MoM change. On the growth side, B0GDFZ76P9 leads positive momentum with ▲ 300.0% MoM growth on 200 units, with B09PVMVMWZ close behind at ▲ 100.0% MoM on 200 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B01FW232VO
Mrs. T's Four Cheese Pierogies Frozen Box,12 Ct , 16 Oz
Price
$4.99
Rating
4.6
Reviews
3.4K
Latest month sales
B0GDFZ76P9
365 by Whole Foods Market Classic Croutons, 4.5 OZ
Price
$4.99
Rating
0.0
Reviews
0
Latest month sales
B09PVMVMWZ
Kooshy Sourdough Croutons | Chili & Lime | Vegan | 5 Oz, 1 Pack | Croutons for Salad | Plant-based | non-GMO | crispy and crunchy crouton toppers | great in soups or as a spicy snack
Unlock to view ASIN details and product titles
Price
$4.51
Rating
4.5
Reviews
41
Latest month sales
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