Mustard Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Mustard sales on Amazon US totaled 161,700 units in July 2026 (▼ 1.5% vs. the prior month), generating an estimated $573,333 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 52.6% of unit volume and 43.5% of revenue, while a typical listing is priced at $4.60. The keyword itself pulled 177,691 Amazon queries over the same period (▼ 6.3% MoM).
Zooming out to the 12-month window ending July 2026, the mustard Top 50 moved 1,508,500 units and $5,491,114 in cumulative sales — an average of 125,708 units and $457,593 per month. Monthly throughput topped out at 164,200 units in June 2026 and dipped to 92,700 in May 2026, leaving the latest reading 42.7% higher than August 2025.
Mustard Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
161.7K
▼ 1.5% MoM
Monthly Revenue 2026/07
$573.3K
▼ 0.3% MoM
Top 10 Market Share 2026/07
52.6%
Mustard Market Share & Sales Concentration on Amazon US — July 2026
The most-sold mustard listing on Amazon US in July 2026 is ASIN B000Z4J53Y (Brand: French's), which sold 10,000 units at $1.54 apiece — equal to 6.2% of every unit tracked in this report.
The Top 10 ASINs account for 85,000 units and $249,300 in July 2026 — 52.6% of unit volume and 43.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Mustard' on Amazon
July 2026
Is 52.6% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B000Z4J53Y
French’s Yellow Mustard, Classic, Stone-Ground #1 Grade Mustard Seeds, Product of the USA, Gluten Free, No Artificial Flavors, For Burgers, Brats, and Hot Dogs, 14 oz
10K
▼ 50.0%vs. prior month
$15.4K
latest month
12-month trend
B071KX5NR9
Heinz Sweet Relish, 12.7 fl oz Bottle | Tangy & Savory, Made from Quality Vegetables & Spices, a Perfect Topping for Hot Dogs & Burgers
10K
▲ 0.0%vs. prior month
$25.3K
latest month
12-month trend
B074J6RQZB
365 by Whole Foods Market, Organic Dijon Mustard, 8 Ounce
10K
▲ 0.0%vs. prior month
$24.9K
latest month
12-month trend
B000RK4BFI
Grey Poupon Dijon Mustard, 10 oz. Squeeze Bottle | Creamy & Smooth from the French Recipe Since 1777, White Wine & #1 Grade Mustard Seeds, Great for Sandwiches, Meats & Dipping
10K
▲ 25.0%vs. prior month
$41.3K
latest month
12-month trend
B00SOXJI26
Heinz Yellow Mustard, 20 oz Bottle | 0 Calories, The Perfect Balance of Flavor & Tang, Thick & Rich, Great on Burgers & Hot Dogs & Sandwiches, Kosher
9K
▲ 0.0%vs. prior month
$20.1K
latest month
12-month trend
B074J7QCCN
365 by Whole Foods Market, Organic Yellow Mustard, 8 Ounce
8K
▲ 14.3%vs. prior month
$19.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Mustard Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
365 by Whole Foods Market is the best-performing mustard brand in July 2026, moving 31,000 units across 4 ASINs for 36.5% of Top 10 volume. HEINZ follows with 27,000 units (31.8%), ahead of French's on 10,000 units (11.8%).
With 5 brands splitting the Top 10 and 80.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $1.54 to $5.03, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
365 by Whole Foods Market
4 ASINs in Top 10
36.5%
Units
31K
Revenue
$80.7K
Avg. price
$2.62
B074J6RQZB
$2.49·★4.5·6.4K revs365 by Whole Foods Market, Organic Dijon Mustard, 8 Ounce
Units sold10KB074J7QCCN
$2.49·★4.5·6.9K revs365 by Whole Foods Market, Organic Yellow Mustard, 8 Ounce
Units sold8KB074J67STQ
$2.99·★4.5·6.9K revs365 by Whole Foods Market, Organic Yellow Mustard, 14 Ounce
Units sold7KB074HKCCSB
$2.49·★4.4·3.7K revs365 by Whole Foods Market, Organic Honey Mustard, 8 Ounce
Units sold6K
HEINZ
3 ASINs in Top 10
31.8%
Units
27K
Revenue
$93.3K
Avg. price
$5.03
B071KX5NR9
$3.37·★4.8·9.2K revsHeinz Sweet Relish, 12.7 fl oz Bottle | Tangy & Savory, Made from Quality Vegetables & Spices, a Perfect Topping for Hot Dogs & Burgers
Units sold10KB00SOXJI26
$2.24·★4.8·11.4K revsHeinz Yellow Mustard, 20 oz Bottle | 0 Calories, The Perfect Balance of Flavor & Tang, Thick & Rich, Great on Burgers & Hot Dogs & Sandwiches, Kosher
Units sold9KB003XLOOCS
$9.48·★4.8·6.4K revsHeinz Tomato Ketchup, Sweet Relish & Yellow Mustard Grill Pack, 3 ct Pack | Perfect for Grilling & Picnics, Great on Burgers & Hot Dogs & Barbecues
Units sold8K
French's
1 ASIN in Top 10
11.8%
Units
10K
Revenue
$15.4K
Avg. price
$1.54
B000Z4J53Y
$1.54·★4.8·10.2K revsFrench’s Yellow Mustard, Classic, Stone-Ground #1 Grade Mustard Seeds, Product of the USA, Gluten Free, No Artificial Flavors, For Burgers, Brats, and Hot Dogs, 14 oz
Units sold10K
Trending Mustard Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B08KZ72ZR3 booked 7K units at $2.44, with ▲ 75.0% MoM change. On the growth side, B0GY1K8Z58 leads positive momentum with ▲ 400.0% MoM growth on 4K units, with B000WG65UG close behind at ▲ 150.0% MoM on 5K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B08KZ72ZR3
Amazon Grocery, Yellow Mustard Seed, 3.75 Oz
Price
$2.44
Rating
4.8
Reviews
2.5K
Latest month sales
B0GY1K8Z58
French’s Minion Yellow Mustard, No Flavors or Colorants From Artificial Sources, Limited Edition Offering While Supplies Last, Hot Dogs, Pretzel Dip, Hamburgers, Chicken Nuggets, Dipping Sauce, 8 oz
Price
$1.97
Rating
4.7
Reviews
86
Latest month sales
B000WG65UG
French's Spicy Brown Mustard, 12 oz
Unlock to view ASIN details and product titles
Price
$1.99
Rating
4.7
Reviews
1.5K
Latest month sales
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