Crest Whitening Toothpaste Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Crest Whitening Toothpaste sales on Amazon US totaled 1,055,600 units in July 2026 (▼ 9.3% vs. the prior month), generating an estimated $16,788,262 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 62.5% of unit volume and 67.5% of revenue, while a typical listing is priced at $13.59. The keyword itself pulled 36,793 Amazon queries over the same period (▲ 9.4% MoM).
Zooming out to the 12-month window ending July 2026, the crest whitening toothpaste Top 50 moved 10,929,100 units and $179,865,710 in cumulative sales — an average of 910,758 units and $14,988,809 per month. Monthly throughput topped out at 1,163,500 units in June 2026 and dipped to 572,700 in May 2026, leaving the latest reading 22.8% higher than August 2025.
Crest Whitening Toothpaste Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
1.1M
▼ 9.3% MoM
Monthly Revenue 2026/07
$16.8M
▼ 11.5% MoM
Top 10 Market Share 2026/07
62.5%
Crest Whitening Toothpaste Market Share & Sales Concentration on Amazon US — July 2026
The most-sold crest whitening toothpaste listing on Amazon US in July 2026 is ASIN B005PLQIQ4 (Brand: Crest), which sold 100,000 units at $8.99 apiece — equal to 9.5% of every unit tracked in this report.
The Top 10 ASINs account for 660,000 units and $11,338,100 in July 2026 — 62.5% of unit volume and 67.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Crest Whitening Toothpaste' on Amazon
July 2026
Is 62.5% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B005PLQIQ4
Crest + Scope Whitening Toothpaste - Pack of 3, 5.4 Oz Tubes - Anticavity Fluoride Toothpaste, Fresh Breath, Kills Germs - Tartar Protection, Enamel Protection - Minty Fresh Flavor
100K
▲ 0.0%vs. prior month
$899K
latest month
12-month trend
B082F1QH7S
Colgate Optic White Advanced Hydrogen Peroxide Toothpaste, 3 Pack, 3.2 oz | Sparkling White, Teeth Whitening Toothpaste, Removes 5 Years of Deep-Set Coffee, Tea, and Wine Stains, Enamel Safe Formula
100K
▲ 0.0%vs. prior month
$1M
latest month
12-month trend
B09F8FZ18G
Crest 3D White Advanced, Teeth Whitening Toothpaste for Adults, 3.7 oz, 4 Pack, Cavity Protection Fluoride Toothpaste, Strengthens Enamel, Travel Size Toiletries
100K
▲ 0.0%vs. prior month
$1.5M
latest month
12-month trend
B00AHAWWO0
Crest Teeth Whitening Strips, Crest 3D Whitestrips Professional Effects, Enamel Safe Teeth Whitening Kit, 22 Treatments (44 Strips), Professional-Level Whitening, 19 Levels Whiter
90K
▼ 10.0%vs. prior month
$4M
latest month
12-month trend
B0BSRFKKZJ
Boka Toothpaste - Fluoride Free Toothpaste, Nano Hydroxyapatite Toothpaste | Appropriate for Sensitive Teeth - Adult Oral Care - Clinically Tested Formula - Whitening - 4 Oz, 1PK
90K
▼ 10.0%vs. prior month
$1M
latest month
12-month trend
B0DPNGKZ9P
Crest 3D White Deep Stain Remover Toothpaste, Teeth whitening for Adults, 3.1oz, 2 Pack, Sensitivity Safe, Enamel Repair, Cavity Protection, Fluoride Toothpaste, Travel Size Toiletries
50K
▲ 25.0%vs. prior month
$988.5K
latest month
12-month trend
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Best Crest Whitening Toothpaste Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Crest is the best-performing crest whitening toothpaste brand in July 2026, moving 400,000 units across 6 ASINs for 60.6% of Top 10 volume. Colgate follows with 130,000 units (19.7%), ahead of Boka on 90,000 units (13.6%).
With 4 brands splitting the Top 10 and 93.9% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $8.63 to $18.84, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Crest
6 ASINs in Top 10
60.6%
Units
400K
Revenue
$8.1M
Avg. price
$18.84
B005PLQIQ4
$8.99·★4.8·53K revsCrest + Scope Whitening Toothpaste - Pack of 3, 5.4 Oz Tubes - Anticavity Fluoride Toothpaste, Fresh Breath, Kills Germs - Tartar Protection, Enamel Protection - Minty Fresh Flavor
Units sold100KB09F8FZ18G
$14.94·★4.8·30.9K revsCrest 3D White Advanced, Teeth Whitening Toothpaste for Adults, 3.7 oz, 4 Pack, Cavity Protection Fluoride Toothpaste, Strengthens Enamel, Travel Size Toiletries
Units sold100KB00AHAWWO0
$45.99·★4.6·106K revsCrest Teeth Whitening Strips, Crest 3D Whitestrips Professional Effects, Enamel Safe Teeth Whitening Kit, 22 Treatments (44 Strips), Professional-Level Whitening, 19 Levels Whiter
Units sold90KB0DPNGKZ9P
$19.99·★4.4·9.5K revsCrest 3D White Deep Stain Remover Toothpaste, Teeth whitening for Adults, 3.1oz, 2 Pack, Sensitivity Safe, Enamel Repair, Cavity Protection, Fluoride Toothpaste, Travel Size Toiletries
Units sold50KB0DPNH9Q9W
$8.16·★4.4·2.4K revsCrest 3DWhite Brilliance Deep Stain Remover Ultra White Toothpaste - 2.1oz
Units sold30KB08PWZCP1F
$14.99·★4.8·14.5K revsCrest Pro-Health Advanced Antibacterial Protection Toothpaste,5 oz 4 Pack, Teeth Whitening for adults, Breath Freshener, for Sensitive Teeth, Gum Health, Gingivitis toothpaste, Travel Size Toiletries
Units sold30K
Colgate
2 ASINs in Top 10
19.7%
Units
130K
Revenue
$1.2M
Avg. price
$8.63
B082F1QH7S
$9.29·★4.7·51.4K revsColgate Optic White Advanced Hydrogen Peroxide Toothpaste, 3 Pack, 3.2 oz | Sparkling White, Teeth Whitening Toothpaste, Removes 5 Years of Deep-Set Coffee, Tea, and Wine Stains, Enamel Safe Formula
Units sold100KB0B9FHRKDP
$7.96·★4.8·5.1K revsColgate Total Whitening Fluoride Toothpaste, Mint, 2 Pack, 5.1 oz | Antibacterial, Antigingivitis, Antisensitivity, Stain Removal, Strengthens Enamel, Freshens Breath
Units sold30K
Boka
1 ASIN in Top 10
13.6%
Units
90K
Revenue
$1M
Avg. price
$11.62
B0BSRFKKZJ
$11.62·★4.5·61K revsBoka Toothpaste - Fluoride Free Toothpaste, Nano Hydroxyapatite Toothpaste | Appropriate for Sensitive Teeth - Adult Oral Care - Clinically Tested Formula - Whitening - 4 Oz, 1PK
Units sold90K
Trending Crest Whitening Toothpaste Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B08PWZCP1F booked 30K units at $14.99, with ▲ 50.0% MoM change. On the growth side, B0C5NT72GS leads positive momentum with ▲ 100.0% MoM growth on 20K units, with B0CMW3G4F5 close behind at ▲ 100.0% MoM on 20K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B08PWZCP1F
Crest Pro-Health Advanced Antibacterial Protection Toothpaste,5 oz 4 Pack, Teeth Whitening for adults, Breath Freshener, for Sensitive Teeth, Gum Health, Gingivitis toothpaste, Travel Size Toiletries
Price
$14.99
Rating
4.8
Reviews
14.5K
Latest month sales
B0C5NT72GS
Crest Cavity & Tartar Protection Toothpaste, Whitening Baking Soda & Peroxide,5.7 Ounce (Pack of 2)
Price
$5.98
Rating
4.7
Reviews
3.3K
Latest month sales
B0CMW3G4F5
Crest Pro-Health Gum Detoxify Deep Clean Toothpaste 4.8 oz - Anticavity, Antibacterial Flouride Toothpaste, Clinically Proven, Gum and Enamel Protection, Plaque Control
Unlock to view ASIN details and product titles
Price
$8.16
Rating
4.8
Reviews
2K
Latest month sales
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