Guru Nanda Toothpaste Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Guru Nanda Toothpaste sales on Amazon US totaled 757,000 units in July 2026 (▼ 13.0% vs. the prior month), generating an estimated $9,964,770 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 59.4% of unit volume and 59.2% of revenue, while a typical listing is priced at $12.76. The keyword itself pulled 41,834 Amazon queries over the same period (▲ 2.8% MoM).
Zooming out to the 12-month window ending July 2026, the guru nanda toothpaste Top 50 moved 8,274,450 units and $110,049,430 in cumulative sales — an average of 689,538 units and $9,170,786 per month. Monthly throughput topped out at 870,000 units in June 2026 and dipped to 464,000 in May 2026, leaving the latest reading 23.9% higher than August 2025.
Guru Nanda Toothpaste Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
757K
▼ 13.0% MoM
Monthly Revenue 2026/07
$10M
▼ 13.0% MoM
Top 10 Market Share 2026/07
59.4%
Guru Nanda Toothpaste Market Share & Sales Concentration on Amazon US — July 2026
The most-sold guru nanda toothpaste listing on Amazon US in July 2026 is ASIN B083JHCCV2 (Brand: Boka), which sold 100,000 units at $11.62 apiece — equal to 13.2% of every unit tracked in this report and 11% ahead of the No. 2 listing.
The Top 10 ASINs account for 450,000 units and $5,899,900 in July 2026 — 59.4% of unit volume and 59.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Guru Nanda Toothpaste' on Amazon
July 2026
Is 59.4% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B083JHCCV2
Boka Toothpaste - Fluoride Free Toothpaste, Nano Hydroxyapatite Toothpaste | Appropriate for Sensitive Teeth - Adult Oral Care - Ela Mint - 4 Oz, 1PK
100K
▲ 0.0%vs. prior month
$1.1M
latest month
12-month trend
B0BSRFKKZJ
Boka Toothpaste - Fluoride Free Toothpaste, Nano Hydroxyapatite Toothpaste | Appropriate for Sensitive Teeth - Adult Oral Care - Clinically Tested Formula - Whitening - 4 Oz, 1PK
90K
▼ 10.0%vs. prior month
$1M
latest month
12-month trend
B0BK2SC18T
GuruNanda Teeth Whitening Strips - 4X Whiter Teeth, 7-Day Whitening Kit | Non-Slip 4 Layer Dry Strip Technology|With Coconut Oil|Promotes Brighter Smile|Gentle on Enamel|Easy to Apply Teeth Whitener
50K
▼ 16.7%vs. prior month
$498.5K
latest month
12-month trend
B0CS4137M1
Mouthology 10% Nano Hydroxyapatite Toothpaste Fluoride Free, Whitening*, Rod Shaped nHA, Xylitol Toothpaste for Adults, Enamel Care*, Sensitive Teeth*, SLS Free, Mint 4oz (USA Made) Package May Vary
50K
▲ 0.0%vs. prior month
$493K
latest month
12-month trend
B00JUJ1E0W
Tom's of Maine Antiplaque and Whitening Toothpaste, Peppermint, 2Pk, 5.5 oz | Fluoride Free, Freshens Breath, Fights Tartar Buildup, Vegan, No Animal Testing, No Artificial Colors or Flavors
40K
▼ 20.0%vs. prior month
$447.6K
latest month
12-month trend
B0CP62LWKP
Sensodyne Clinical White Stain Protector Toothpaste, 3.4 oz x 3 | Clinically Proven Whitening for Sensitive Teeth, Stain Protector, 2 Shades Whiter Teeth
30K
▲ 0.0%vs. prior month
$734.1K
latest month
12-month trend
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Best Guru Nanda Toothpaste Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Boka is the best-performing guru nanda toothpaste brand in July 2026, moving 190,000 units across 2 ASINs for 47.5% of Top 10 volume. GuruNanda follows with 50,000 units (12.5%), ahead of Tom's of Maine on 40,000 units (10.0%).
With 8 brands splitting the Top 10 and 70.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.97 to $11.62, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Boka
2 ASINs in Top 10
47.5%
Units
190K
Revenue
$2.2M
Avg. price
$11.62
B083JHCCV2
$11.62·★4.5·60.8K revsBoka Toothpaste - Fluoride Free Toothpaste, Nano Hydroxyapatite Toothpaste | Appropriate for Sensitive Teeth - Adult Oral Care - Ela Mint - 4 Oz, 1PK
Units sold100KB0BSRFKKZJ
$11.62·★4.5·60.8K revsBoka Toothpaste - Fluoride Free Toothpaste, Nano Hydroxyapatite Toothpaste | Appropriate for Sensitive Teeth - Adult Oral Care - Clinically Tested Formula - Whitening - 4 Oz, 1PK
Units sold90K
GuruNanda
1 ASIN in Top 10
12.5%
Units
50K
Revenue
$498.5K
Avg. price
$9.97
B0BK2SC18T
$9.97·★4.4·21.4K revsGuruNanda Teeth Whitening Strips - 4X Whiter Teeth, 7-Day Whitening Kit | Non-Slip 4 Layer Dry Strip Technology|With Coconut Oil|Promotes Brighter Smile|Gentle on Enamel|Easy to Apply Teeth Whitener
Units sold50K
Tom's of Maine
1 ASIN in Top 10
10.0%
Units
40K
Revenue
$447.6K
Avg. price
$10.05
B00JUJ1E0W
$10.05·★4.6·45.8K revsTom's of Maine Antiplaque and Whitening Toothpaste, Peppermint, 2Pk, 5.5 oz | Fluoride Free, Freshens Breath, Fights Tartar Buildup, Vegan, No Animal Testing, No Artificial Colors or Flavors
Units sold40K
Trending Guru Nanda Toothpaste Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0D6GNWNMZ booked 20K units at $16.95, with ▲ 0.0% MoM change. On the growth side, B0G7M6RX1M leads positive momentum with ▲ 60.0% MoM growth on 8K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0D6GNWNMZ
Ollie Fluoride Free 10% Nano Hydroxyapatite Toothpaste, Clean Mint, 4oz | Rod-Shaped Nano HAP, Remineralizes Enamel, Reduces Sensitivity, Reverses Small Cavities, Naturally Whitens Teeth, (Pack of 1)
Price
$16.95
Rating
4.6
Reviews
2.8K
Latest month sales
B07PQYJBM3
LIVFRESH Toothpaste Gel, Clinically Proven to Remove Plaque 250% Better, Does Not Irritate Gums, Reduces Tartar Buildup, Freshens Breath, SLS Free Dental Gel, Wintergreen
Price
$24.95
Rating
4.2
Reviews
10K
Latest month sales
B0G7M6RX1M
Hello Whipped Mellow Mint Dream and Peppermint Stick Toothpaste Pack, Minty Adult Foam Toothpaste with Fluoride, SLS Free, Freshens Breath, Dreamy Foamy Texture, Fights Cavities, 2 Pack, 4.0 Oz Tubes | Mellow Mint Dream and Peppermint Stick Flavors, Foaming Adult Toothpaste, Cavity Fighting, Freshens Breath, SLS Free, Vegan
Unlock to view ASIN details and product titles
Price
$11.50
Rating
4.6
Reviews
338
Latest month sales
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