Crest Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Crest sales on Amazon US totaled 880,000 units in July 2026 (▲ 0.3% vs. the prior month), generating an estimated $14,398,440 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 59.1% of unit volume and 61.9% of revenue, while a typical listing is priced at $14.33. The keyword itself pulled 28,817 Amazon queries over the same period (▲ 6.8% MoM).
Zooming out to the 12-month window ending July 2026, the crest Top 50 moved 9,272,300 units and $152,740,304 in cumulative sales — an average of 772,692 units and $12,728,359 per month. Monthly throughput topped out at 880,000 units in July 2026 and dipped to 475,800 in May 2026, leaving the latest reading 14.4% higher than August 2025.
Crest Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
880K
▲ 0.3% MoM
Monthly Revenue 2026/07
$14.4M
▼ 0.4% MoM
Top 10 Market Share 2026/07
59.1%
Crest Market Share & Sales Concentration on Amazon US — July 2026
The most-sold crest listing on Amazon US in July 2026 is ASIN B005PLQIQ4 (Brand: Crest), which sold 100,000 units at $8.99 apiece — equal to 11.4% of every unit tracked in this report.
The Top 10 ASINs account for 520,000 units and $8,914,000 in July 2026 — 59.1% of unit volume and 61.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Crest' on Amazon
July 2026
Is 59.1% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B005PLQIQ4
Crest + Scope Whitening Toothpaste - Pack of 3, 5.4 Oz Tubes - Anticavity Fluoride Toothpaste, Fresh Breath, Kills Germs - Tartar Protection, Enamel Protection - Minty Fresh Flavor
100K
▲ 0.0%vs. prior month
$899K
latest month
12-month trend
B09F8FZ18G
Crest 3D White Advanced, Teeth Whitening Toothpaste for Adults, 3.7 oz, 4 Pack, Cavity Protection Fluoride Toothpaste, Strengthens Enamel, Travel Size Toiletries
100K
▲ 0.0%vs. prior month
$1.5M
latest month
12-month trend
B00AHAWWO0
Crest Teeth Whitening Strips, Crest 3D Whitestrips Professional Effects, Enamel Safe Teeth Whitening Kit, 22 Treatments (44 Strips), Professional-Level Whitening, 19 Levels Whiter
90K
▼ 10.0%vs. prior month
$4M
latest month
12-month trend
B0DPNGKZ9P
Crest 3D White Deep Stain Remover Toothpaste, Teeth whitening for Adults, 3.1oz, 2 Pack, Sensitivity Safe, Enamel Repair, Cavity Protection, Fluoride Toothpaste, Travel Size Toiletries
50K
▲ 25.0%vs. prior month
$988.5K
latest month
12-month trend
B0C881GLNM
Crest Mouthwash Pro Health Multi-Protection, 1L, 2 Pack, 6-in-1 Benefits, Alcohol Free, Enamel Repair, Breath Freshener, Anti Cavity, Fluoride mouthwash, Bad Breath Treatment for Adults, Contains CPC
30K
▼ 25.0%vs. prior month
$329.1K
latest month
12-month trend
B0DPNH9Q9W
Crest 3DWhite Brilliance Deep Stain Remover Ultra White Toothpaste - 2.1oz
30K
▲ 0.0%vs. prior month
$264K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Trending Crest Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B08PWZCP1F booked 30K units at $14.99, with ▲ 50.0% MoM change. On the growth side, B0DNRJ6RP8 leads positive momentum with ▲ 614.3% MoM growth on 5K units, with B09S8JPWMK close behind at ▲ 125.0% MoM on 9K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B08PWZCP1F
Crest Pro-Health Advanced Antibacterial Protection Toothpaste,5 oz 4 Pack, Teeth Whitening for adults, Breath Freshener, for Sensitive Teeth, Gum Health, Gingivitis toothpaste, Travel Size Toiletries
Price
$14.99
Rating
4.8
Reviews
14.5K
Latest month sales
B0DNRJ6RP8
Crest Pro-Health | Portable Alcohol-Free CPC Mist with Clean Mint Flavor | Instant Fresh Breath - 3 Count (0.24oz/7ml) Breath Spray
Price
$8.99
Rating
4.6
Reviews
2.8K
Latest month sales
B09S8JPWMK
Crest 3D Whitestrips Professional Effects + LED Light – Teeth Whitening Kit, 1 Light + 20 Treatments, Each with 1 Upper/1Lower, 40 Strips – Crest 3DWhite Teeth Whitening Strips
Unlock to view ASIN details and product titles
Price
$79.99
Rating
4.5
Reviews
2.9K
Latest month sales
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