Craft Paper Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Craft Paper sales on Amazon US totaled 461,000 units in July 2026 (▲ 16.2% vs. the prior month), generating an estimated $4,544,820 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 58.6% of unit volume and 47.7% of revenue, while a typical listing is priced at $11.83. The keyword itself pulled 21,775 Amazon queries over the same period (▲ 7.0% MoM).
Zooming out to the 12-month window ending July 2026, the craft paper Top 50 moved 5,224,150 units and $51,051,294 in cumulative sales — an average of 435,346 units and $4,254,275 per month. Monthly throughput topped out at 565,800 units in December 2025 and dipped to 279,100 in May 2026, leaving the latest reading 7.0% lower than August 2025.
Craft Paper Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
461K
▲ 16.2% MoM
Monthly Revenue 2026/07
$4.5M
▲ 16.3% MoM
Top 10 Market Share 2026/07
58.6%
Craft Paper Market Share & Sales Concentration on Amazon US — July 2026
The most-sold craft paper listing on Amazon US in July 2026 is ASIN B09NW92T8Q (Brand: SPARKLE), which sold 100,000 units at $7.92 apiece — equal to 21.7% of every unit tracked in this report and 3.3× the volume of the No. 2 listing.
The Top 10 ASINs account for 270,000 units and $2,166,200 in July 2026 — 58.6% of unit volume and 47.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Craft Paper' on Amazon
July 2026
Is 58.6% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B09NW92T8Q
Sparkle Pick-A-Size Kitchen Paper Towels, 6 Double Rolls, 660 Sheets | Strong 2 ply paper towels for kitchen cleanup and everyday messes, high absorbency for soaking up spills and wiping surfaces
100K
▲ 0.0%vs. prior month
$749K
latest month
12-month trend
B003A2I5T8
Astrobrights/Neenah Bright White Cardstock, 8.5" x 11", 65 lb, 75 Sheets | 96 Brightness, Smooth Premium Finish
30K
▲ 50.0%vs. prior month
$176.1K
latest month
12-month trend
B0CHTZD63Q
Secopad Scrapbook Tape, Glue Tape for Crafts, 4 Pack, Light-Colored Shell | 0.3IN x 26FT, Sticky & Safe, Double Sided Tape for Crafts, Scrapbooking Junk Journaling Supplies, For School Office Teachers
30K
▲ 0.0%vs. prior month
$228K
latest month
12-month trend
B09NQGXJ5C
Amazon Basics Parchment Paper, 90 Sq Ft Roll, Packaging May Vary
30K
▲ 50.0%vs. prior month
$198.3K
latest month
12-month trend
B00MJ8JSFE
Crayola Construction Paper Bulk Pack (480 Sheets) – 10 Assorted Colors, 9x12, Teacher School Supplies & Classroom Must Haves, Card Making Craft Supplies, Art Paper
20K
▲ 0.0%vs. prior month
$238.2K
latest month
12-month trend
B07D4YF3K4
Neenah Index Cardstock, 8.5" x 11", 90 lb./163 gsm, White, 300 Sheets, Lightweight, 94 Brightness - EXTRA SHEETS, MORE VALUE! (91437)
20K
▲ 100.0%vs. prior month
$283.4K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Craft Paper Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
SPARKLE is the best-performing craft paper brand in July 2026, moving 100,000 units across 1 ASIN for 37.0% of Top 10 volume. Astrobrights follows with 30,000 units (11.1%), ahead of Secopad on 30,000 units (11.1%).
Volume is spread across 10 brands, with the top three holding 59.3% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $5.39 to $7.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
SPARKLE
1 ASIN in Top 10
37.0%
Units
100K
Revenue
$749K
Avg. price
$7.92
B09NW92T8Q
$7.92·★4.7·54.9K revsSparkle Pick-A-Size Kitchen Paper Towels, 6 Double Rolls, 660 Sheets | Strong 2 ply paper towels for kitchen cleanup and everyday messes, high absorbency for soaking up spills and wiping surfaces
Units sold100K
Astrobrights
1 ASIN in Top 10
11.1%
Units
30K
Revenue
$176.1K
Avg. price
$5.39
B003A2I5T8
$5.39·★4.8·26.1K revsAstrobrights/Neenah Bright White Cardstock, 8.5" x 11", 65 lb, 75 Sheets | 96 Brightness, Smooth Premium Finish
Units sold30K
Secopad
1 ASIN in Top 10
11.1%
Units
30K
Revenue
$228K
Avg. price
$7.99
B0CHTZD63Q
$7.99·★4.5·9.7K revsSecopad Scrapbook Tape, Glue Tape for Crafts, 4 Pack, Light-Colored Shell | 0.3IN x 26FT, Sticky & Safe, Double Sided Tape for Crafts, Scrapbooking Junk Journaling Supplies, For School Office Teachers
Units sold30K
Trending Craft Paper Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0009IR3UI booked 10K units at $2.99, with ▲ 150.0% MoM change. On the growth side, B0B5G7RGT9 leads positive momentum with ▲ 455.6% MoM growth on 5K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0009IR3UI
Prang (Formerly SunWorks) Construction Paper, 10 Assorted Colors, 12" x 18", 50 Sheets
Price
$2.99
Rating
4.7
Reviews
7.3K
Latest month sales
B0C1RC5Y7F
PerkHomy Brown Kraft Paper Roll 17.5" x 1,200" (100') for Gift Wrapping Bulletin Board Craft Art Bouquet Flower Packing Valentines Easel Moving Shipping Floor Poster Covering Table 70GSM 50LB
Price
$6.99
Rating
4.7
Reviews
5.7K
Latest month sales
B0B5G7RGT9
100 Sheets White Tissue Paper Artdly 14 x 20 Inches Recyclable White Wrapping Paper Bulk for Weddings Birthday DIY Project Festival Wrapping Crafts Decor
Unlock to view ASIN details and product titles
Price
$6.99
Rating
4.7
Reviews
6.5K
Latest month sales
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