Craft Paper Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

SPARKLE is the best-performing craft paper brand in July 2026, moving 170,000 units across 2 ASINs for 51.5% of Top 10 volume. Astrobrights follows with 30,000 units (9.1%), ahead of Secopad on 30,000 units (9.1%).

With 8 brands splitting the Top 10 and 69.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $5.39 to $7.99, which frames the price band a competing listing has to justify.

Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0009IR3UI booked 10K units at $2.99, with ▲ 150.0% MoM change. On the growth side, B0B5G7RGT9 leads positive momentum with ▲ 455.6% MoM growth on 5K units, with B00008XPH8 close behind at ▲ 300.0% MoM on 4K units.

The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.