White Cardstock Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
White Cardstock sales on Amazon US totaled 134,400 units in July 2026 (▲ 39.0% vs. the prior month), generating an estimated $1,521,137 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 72.9% of unit volume and 65.3% of revenue, while a typical listing is priced at $16.52. The keyword itself pulled 129,119 Amazon queries over the same period (▲ 107.7% MoM).
Zooming out to the 12-month window ending July 2026, the white cardstock Top 50 moved 1,409,550 units and $15,982,783 in cumulative sales — an average of 117,463 units and $1,331,899 per month. Monthly throughput topped out at 180,800 units in August 2025 and dipped to 68,400 in May 2026, leaving the latest reading 25.7% lower than August 2025.
White Cardstock Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
134.4K
▲ 39.0% MoM
Monthly Revenue 2026/07
$1.5M
▲ 34.7% MoM
Top 10 Market Share 2026/07
72.9%
White Cardstock Market Share & Sales Concentration on Amazon US — July 2026
The most-sold white cardstock listing on Amazon US in July 2026 is ASIN B003A2I5T8 (Brand: Astrobrights), which sold 30,000 units at $5.39 apiece — equal to 22.3% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 98,000 units and $992,700 in July 2026 — 72.9% of unit volume and 65.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'White Cardstock' on Amazon
July 2026
Is 72.9% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B003A2I5T8
Astrobrights/Neenah Bright White Cardstock, 8.5" x 11", 65 lb, 75 Sheets | 96 Brightness, Smooth Premium Finish
30K
▲ 50.0%vs. prior month
$176.1K
latest month
12-month trend
B07D4YF3K4
Neenah Index Cardstock, 8.5" x 11", 90 lb./163 gsm, White, 300 Sheets, Lightweight, 94 Brightness - EXTRA SHEETS, MORE VALUE! (91437)
20K
▲ 100.0%vs. prior month
$283.4K
latest month
12-month trend
B006P1EQXA
Neenah Paper Exact Index Card Stock, 94 Bright, 110 lb Index Weight, 8.5 x 11, White, 250/Pack
10K
▲ 0.0%vs. prior month
$143.8K
latest month
12-month trend
B0F9TKF8ZT
White Cardstock 8.5 x 11, Heavy 80 lb Card Stock Paper, 30 Sheets. | Thick Cardstock Printer Paper 8.5x11, White Card Stock for School, Classroom Crafts, Invitations, Card Making & Scrapbooking
8K
▲ 60.0%vs. prior month
$55.9K
latest month
12-month trend
B000EFKAYW
Prang (Formerly SunWorks) Construction Paper, White, 9" x 12", 50 Sheets
6K
▲ 100.0%vs. prior month
$18.9K
latest month
12-month trend
B00006IDRW
Neenah Bright White Bright White Card Stock, 96 Bright, 65 lb Cover Weight, 8.5 x 11, 250/Pack | Premium 65 lb bright white card stock paper; ultra-smooth for printing, invitations, cards & crafts; laser/inkjet
6K
▲ 20.0%vs. prior month
$85.7K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best White Cardstock Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Neenah is the best-performing white cardstock brand in July 2026, moving 40,000 units across 4 ASINs for 40.8% of Top 10 volume. Astrobrights follows with 35,000 units (35.7%), ahead of Manilaus on 8,000 units (8.2%).
With 6 brands splitting the Top 10 and 84.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $5.99 to $15.95, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Neenah
4 ASINs in Top 10
40.8%
Units
40K
Revenue
$584.3K
Avg. price
$15.95
B07D4YF3K4
$14.17·★4.6·16.1K revsNeenah Index Cardstock, 8.5" x 11", 90 lb./163 gsm, White, 300 Sheets, Lightweight, 94 Brightness - EXTRA SHEETS, MORE VALUE! (91437)
Units sold20KB006P1EQXA
$14.58·★4.6·13.4K revsNeenah Paper Exact Index Card Stock, 94 Bright, 110 lb Index Weight, 8.5 x 11, White, 250/Pack
Units sold10KB00006IDRW
$17.19·★4.7·6.9K revsNeenah Bright White Bright White Card Stock, 96 Bright, 65 lb Cover Weight, 8.5 x 11, 250/Pack | Premium 65 lb bright white card stock paper; ultra-smooth for printing, invitations, cards & crafts; laser/inkjet
Units sold6KB07QQ3L753
$17.84·★4.7·14.9K revsNeenah White Index Paper, Mediumweight, 110 lb. Index - 199 Gsm, 300 Sheets, 94 Brightness, 8.5" x 11" - More Sheets! (91635)
Units sold4K
Astrobrights
2 ASINs in Top 10
35.7%
Units
35K
Revenue
$226.8K
Avg. price
$8.84
B003A2I5T8
$5.39·★4.8·26K revsAstrobrights/Neenah Bright White Cardstock, 8.5" x 11", 65 lb, 75 Sheets | 96 Brightness, Smooth Premium Finish
Units sold30KB0FWRYP3CC
$12.29·★4.2·232 revsPremium Astrobrights White Cardstock, 8.5" x 11", 110 lb. Index, 94 Brightness, 235 Sheets - More Sheets, Heavyweight Astro White Card Stock for Invitations, Business Cards, Crafts and Printing
Units sold5K
Manilaus
1 ASIN in Top 10
8.2%
Units
8K
Revenue
$55.9K
Avg. price
$5.99
B0F9TKF8ZT
$5.99·★4.7·660 revsWhite Cardstock 8.5 x 11, Heavy 80 lb Card Stock Paper, 30 Sheets. | Thick Cardstock Printer Paper 8.5x11, White Card Stock for School, Classroom Crafts, Invitations, Card Making & Scrapbooking
Units sold8K
Trending White Cardstock Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0FPCKNHMJ leads positive momentum with ▲ 200.0% MoM growth on 600 units, with B07FX5LCXK close behind at ▲ 166.7% MoM on 800 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FPCKNHMJ
40 Sheets White Cardstock Paper 8.5 x 11, Cardstock Printer Paper 8 1/2x11 | Card Stock Paper 8.5 x 11 White, 200 GSM Construction Paper for DIY Cards, Greeting Cards, Invitations, Business Cards
Price
$6.99
Rating
4.6
Reviews
635
Latest month sales
B07FX5LCXK
PrintWorks White Cardstock 8.5" x 11" - 67 lb/147 gsm Vellum Bristol - 100 Sheets - Made in the USA - SFI® Certified - 92 Bright - Card Stock Printer Paper for School, Craft, & Office Use (00540)
Price
$9.99
Rating
4.8
Reviews
4.2K
Latest month sales
B0FWRYP3CC
Premium Astrobrights White Cardstock, 8.5" x 11", 110 lb. Index, 94 Brightness, 235 Sheets - More Sheets, Heavyweight Astro White Card Stock for Invitations, Business Cards, Crafts and Printing
Unlock to view ASIN details and product titles
Price
$12.29
Rating
4.2
Reviews
232
Latest month sales
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