Covergirl Blush Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Covergirl Blush sales on Amazon US totaled 115,900 units in July 2026 (▼ 7.8% vs. the prior month), generating an estimated $817,974 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 56.9% of unit volume and 49.9% of revenue, while a typical listing is priced at $8.51. The keyword itself pulled 20,355 Amazon queries over the same period (▲ 5.7% MoM).
Zooming out to the 12-month window ending July 2026, the covergirl blush Top 50 moved 1,217,650 units and $8,966,686 in cumulative sales — an average of 101,471 units and $747,224 per month. Monthly throughput topped out at 126,200 units in December 2025 and dipped to 69,950 in August 2025, leaving the latest reading 65.7% higher than August 2025.
Covergirl Blush Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
115.9K
▼ 7.8% MoM
Monthly Revenue 2026/07
$818K
▼ 8.8% MoM
Top 10 Market Share 2026/07
56.9%
Covergirl Blush Market Share & Sales Concentration on Amazon US — July 2026
The most-sold covergirl blush listing on Amazon US in July 2026 is ASIN B0F3J6W5KW (Brand: e.l.f.), which sold 20,000 units at $5.79 apiece — equal to 17.3% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 66,000 units and $408,210 in July 2026 — 56.9% of unit volume and 49.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Covergirl Blush' on Amazon
July 2026
Is 56.9% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B0F3J6W5KW
e.l.f. Sheer For It Blush Tint, Cherry Cola | Multi-Use, Long-Lasting Lip & Cheek Makeup, Creates A Natural Flush Finish, Vegan & Cruelty-Free
20K
▲ 0.0%vs. prior month
$100K
latest month
12-month trend
B07MWSRJ89
e.l.f. Monochromatic Multi Stick, Creamy, Lightweight, Versatile, Luxurious, Adds Shimmer, Easy To Use On The Go, Blends Effortlessly, Sparkling Rose, 0.17 Oz
10K
▲ 0.0%vs. prior month
$52.4K
latest month
12-month trend
B001SYWTFG
COVERGIRL Perfect Point Plus Eyeliner Pencil, Black Onyx Pack of 1, Long-Lasting, Versatile Black Eyeliner, Soft Smudging Tip, No Sharpening Needed
6K
▼ 25.0%vs. prior month
$35.3K
latest month
12-month trend
B082YPNTZ4
wet n wild Color Icon Blush, Effortless Matte Natural Sheer Glow & Seamless Blend, Luxuriously Infused Smooth Jojoba Oil, Cruelty-Free & Vegan - Pinch Me Pink
5K
▼ 16.7%vs. prior month
$16.4K
latest month
12-month trend
B0CLYM8LF1
Covergirl Outlast Lipstain, 65 Natural Blush, Smooth Application, Precise Pen-Like Tip, Transfer-Proof, Satin Stained Finish, Vegan Formula, 0.06oz
5K
▲ 0.0%vs. prior month
$43.9K
latest month
12-month trend
B0CPFYGNR7
e.l.f. Camo Liquid Blush, Dusty Rosé | Long-lasting Liquid Blush For High-pigment Color, Creates A Soft, Dewy Finish, Vegan & Cruelty-free
5K
▲ 25.0%vs. prior month
$35K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Covergirl Blush Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
e.l.f. is the best-performing covergirl blush brand in July 2026, moving 38,000 units across 4 ASINs for 57.6% of Top 10 volume. COVERGIRL follows with 20,000 units (30.3%), ahead of wet n wild on 5,000 units (7.6%).
With 4 brands splitting the Top 10 and 95.5% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $3.28 to $6.97, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
e.l.f.
4 ASINs in Top 10
57.6%
Units
38K
Revenue
$214.4K
Avg. price
$6.70
B0F3J6W5KW
$5.79·★4.4·10K revse.l.f. Sheer For It Blush Tint, Cherry Cola | Multi-Use, Long-Lasting Lip & Cheek Makeup, Creates A Natural Flush Finish, Vegan & Cruelty-Free
Units sold20KB07MWSRJ89
$5.00·★4.4·98K revse.l.f. Monochromatic Multi Stick, Creamy, Lightweight, Versatile, Luxurious, Adds Shimmer, Easy To Use On The Go, Blends Effortlessly, Sparkling Rose, 0.17 Oz
Units sold10KB0CPFYGNR7
$7.00·★4.6·15.3K revse.l.f. Camo Liquid Blush, Dusty Rosé | Long-lasting Liquid Blush For High-pigment Color, Creates A Soft, Dewy Finish, Vegan & Cruelty-free
Units sold5KB00J56D0G6
$9.00·★4.6·7.9K revse.l.f. Cosmetics Powder Blush Palette, Four Blush Shades for Beautiful, Long-Lasting Pigment, Light
Units sold3K
COVERGIRL
4 ASINs in Top 10
30.3%
Units
20K
Revenue
$150.8K
Avg. price
$6.97
B001SYWTFG
$5.97·★4.4·30.1K revsCOVERGIRL Perfect Point Plus Eyeliner Pencil, Black Onyx Pack of 1, Long-Lasting, Versatile Black Eyeliner, Soft Smudging Tip, No Sharpening Needed
Units sold6KB0CLYM8LF1
$8.17·★3.9·7.4K revsCovergirl Outlast Lipstain, 65 Natural Blush, Smooth Application, Precise Pen-Like Tip, Transfer-Proof, Satin Stained Finish, Vegan Formula, 0.06oz
Units sold5KB0FJNDCRB8
$9.97·★4.5·2.2K revsCOVERGIRL TruBlend Skin Enhancer Baked Luminous Blush, with Hyaluronic Acid & White Rose Extract, Blends Seamlessly - Rose Latte (Nude with Pink Swirls)
Units sold5KB002NXW7US
$3.78·★4.5·6.7K revsCOVERGIRL Makeup Masters Powder Puffs, 3 ct, White
Units sold4K
wet n wild
1 ASIN in Top 10
7.6%
Units
5K
Revenue
$16.4K
Avg. price
$3.28
B082YPNTZ4
$3.28·★4.4·20.6K revswet n wild Color Icon Blush, Effortless Matte Natural Sheer Glow & Seamless Blend, Luxuriously Infused Smooth Jojoba Oil, Cruelty-Free & Vegan - Pinch Me Pink
Units sold5K
Trending Covergirl Blush Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B00J56D0G6 booked 3K units at $9.00, with ▲ 0.0% MoM change. On the growth side, B007NW2DLM leads positive momentum with ▲ 200.0% MoM growth on 3K units, with B0DSLZMX76 close behind at ▲ 185.7% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00J56D0G6
e.l.f. Cosmetics Powder Blush Palette, Four Blush Shades for Beautiful, Long-Lasting Pigment, Light
Price
$9.00
Rating
4.6
Reviews
7.9K
Latest month sales
B007NW2DLM
e.l.f. Blush, Long-Lasting Blush For Creating A Natural, Healthy Glow, Flatters Your Skin Tone, Vegan & Cruelty-Free
Price
$4.00
Rating
4.2
Reviews
2.2K
Latest month sales
B0DSLZMX76
LAURA GELLER The Wonder Balm Cream Blush –Multi-Use, Pinch-Me Pink
Unlock to view ASIN details and product titles
Price
$32.00
Rating
4.3
Reviews
1.3K
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this covergirl blush report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card