Covergirl Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Covergirl sales on Amazon US totaled 147,000 units in July 2026 (▼ 21.4% vs. the prior month), generating an estimated $1,202,910 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 41.5% of unit volume and 39.7% of revenue, while a typical listing is priced at $8.32. The keyword itself pulled 24,369 Amazon queries over the same period (▼ 6.8% MoM).
Zooming out to the 12-month window ending July 2026, the covergirl Top 50 moved 1,703,850 units and $13,826,694 in cumulative sales — an average of 141,988 units and $1,152,224 per month. Monthly throughput topped out at 187,000 units in June 2026 and dipped to 91,400 in May 2026, leaving the latest reading 30.1% higher than August 2025.
Covergirl Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
147K
▼ 21.4% MoM
Monthly Revenue 2026/07
$1.2M
▼ 19.7% MoM
Top 10 Market Share 2026/07
41.5%
Covergirl Market Share & Sales Concentration on Amazon US — July 2026
The most-sold covergirl listing on Amazon US in July 2026 is ASIN B00EMAM9BC (Brand: COVERGIRL), which sold 10,000 units at $7.18 apiece — equal to 6.8% of every unit tracked in this report.
The Top 10 ASINs account for 61,000 units and $477,190 in July 2026 — 41.5% of unit volume and 39.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Covergirl' on Amazon
July 2026
Is 41.5% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B00EMAM9BC
COVERGIRL Lash Blast Volume Mascara - 800 Very Black
10K
▼ 50.0%vs. prior month
$87.2K
latest month
12-month trend
B01ACPW2QC
COVERGIRL Simply Ageless 3-in-1 Foundation - 220 Creamy Natural
10K
▲ 0.0%vs. prior month
$99.7K
latest month
12-month trend
B001SYWTFG
COVERGIRL Perfect Point Plus Eyeliner Pencil, Black Onyx Pack of 1, Long-Lasting, Versatile Black Eyeliner, Soft Smudging Tip, No Sharpening Needed
6K
▼ 25.0%vs. prior month
$35.3K
latest month
12-month trend
B0BVC218SG
Covergirl Clean Invisible Pressed Powder, Lightweight, Breathable, Vegan Formula, Creamy Natural 120, 0.38oz
6K
▼ 14.3%vs. prior month
$41.9K
latest month
12-month trend
B00M4TCD2I
Covergirl Professional Natural Lash Mascara, Clear, 0.34 Ounce
5K
▲ 0.0%vs. prior month
$25.6K
latest month
12-month trend
B001SZ1MRQ
COVERGIRL Smoothers Lightweight BB Cream, 1 Tube (1.35 Ounce), Light to Medium 810 Skin Tones, Hydrating BB Cream with SPF 21 Sun Protection (Packaging May Vary)
5K
▼ 16.7%vs. prior month
$34.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Trending Covergirl Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0CLYM8LF1 booked 5K units at $8.98, with ▲ 0.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CLYM8LF1
Covergirl Outlast Lipstain, 65 Natural Blush, Smooth Application, Precise Pen-Like Tip, Transfer-Proof, Satin Stained Finish, Vegan Formula, 0.06oz
Price
$8.98
Rating
3.9
Reviews
7.4K
Latest month sales
B0FJNDCRB8
COVERGIRL TruBlend Skin Enhancer Baked Luminous Blush, with Hyaluronic Acid & White Rose Extract, Blends Seamlessly - Rose Latte (Nude with Pink Swirls)
Price
$9.97
Rating
4.5
Reviews
2.2K
Latest month sales
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