Cotton Washcloths Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Cotton Washcloths sales on Amazon US totaled 317,000 units in July 2026 (▼ 0.8% vs. the prior month), generating an estimated $5,251,300 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 56.8% of unit volume and 54.5% of revenue, while a typical listing is priced at $16.59. The keyword itself pulled 14,493 Amazon queries over the same period (▲ 2.1% MoM).
Zooming out to the 12-month window ending July 2026, the cotton washcloths Top 50 moved 3,366,950 units and $55,422,574 in cumulative sales — an average of 280,579 units and $4,618,548 per month. Monthly throughput topped out at 319,500 units in June 2026 and dipped to 184,100 in May 2026, leaving the latest reading 18.5% higher than August 2025.
Cotton Washcloths Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
317K
▼ 0.8% MoM
Monthly Revenue 2026/07
$5.3M
▲ 0.9% MoM
Top 10 Market Share 2026/07
56.8%
Cotton Washcloths Market Share & Sales Concentration on Amazon US — July 2026
The most-sold cotton washcloths listing on Amazon US in July 2026 is ASIN B07PBXXNCY (Brand: CLEAN SKIN CLUB), which sold 100,000 units at $17.95 apiece — equal to 31.5% of every unit tracked in this report and 10.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 180,000 units and $2,861,430 in July 2026 — 56.8% of unit volume and 54.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Cotton Washcloths' on Amazon
July 2026
Is 56.8% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B07PBXXNCY
Clean Skin Club Clean Towels XL®, 100% USDA Biobased Face Towel, Disposable Face Towelette, Eczema Association Accepted, Makeup Remover Dry Wipes, Ultra Soft, 1 Pack, 50 Ct
100K
▲ 0.0%vs. prior month
$1.8M
latest month
12-month trend
B010S5VXKC
Amazon Basics Fast Drying Cotton Washcloths for Bathroom, Machine Washable, Soft and Highly Absorbent, 12 x 12 in, White, 24-Pack
10K
▲ 0.0%vs. prior month
$180.9K
latest month
12-month trend
B07WMQP4SF
Homaxy 100% Cotton Waffle Weave Kitchen Dish Cloths 6-Pack, Dark Grey | 12 x 12 Inches, Ultra Soft Absorbent Dish Towels, Quick Drying Dish Rags with Hanging Loop
10K
▼ 50.0%vs. prior month
$95.7K
latest month
12-month trend
B09ZYRCNJH
Utopia Towels 12 Pack Washcloths, 12x12 in, 100% Cotton, White | Premium 100% Ring Spun Cotton Face Cloths - Highly Absorbent, Fast Drying Soft Feel Fingertip Towels for Daily Use
10K
▲ 42.9%vs. prior month
$130.6K
latest month
12-month trend
B0DR56RWXP
MIGIOL Baby Burp Cloths 100% Cotton Newborn Muslin Burp Cloths 10x20 inches Baby Essentials Blue & Green 5-Pack
10K
▲ 0.0%vs. prior month
$92.2K
latest month
12-month trend
B0FCBVWZ8Y
HIPHOP PANDA 100% Cotton Muslin Baby Burp Cloths - Lightweight, Quick-Dry | Softness 20 x 10 In Pre-Washed Ultra Absorbent Baby Essentials Drool Rags for Newborn Boy Girl - 10 Pack, Earth Tones
10K
▲ 0.0%vs. prior month
$114.4K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Cotton Washcloths Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
CLEAN SKIN CLUB is the best-performing cotton washcloths brand in July 2026, moving 100,000 units across 1 ASIN for 55.6% of Top 10 volume. Amazon Basics follows with 17,000 units (9.4%), ahead of Utopia Towels on 17,000 units (9.4%).
With 8 brands splitting the Top 10 and 74.4% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $15.49 to $21.69, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
CLEAN SKIN CLUB
1 ASIN in Top 10
55.6%
Units
100K
Revenue
$1.8M
Avg. price
$17.95
B07PBXXNCY
$17.95·★4.8·44.4K revsClean Skin Club Clean Towels XL®, 100% USDA Biobased Face Towel, Disposable Face Towelette, Eczema Association Accepted, Makeup Remover Dry Wipes, Ultra Soft, 1 Pack, 50 Ct
Units sold100K
Amazon Basics
2 ASINs in Top 10
9.4%
Units
17K
Revenue
$300.9K
Avg. price
$21.69
B010S5VXKC
$18.39·★4.6·75.6K revsAmazon Basics Fast Drying Cotton Washcloths for Bathroom, Machine Washable, Soft and Highly Absorbent, 12 x 12 in, White, 24-Pack
Units sold10KB00Q7JFDKK
$24.99·★4.4·17.2K revsAmazon Basics 6-Piece Fade-Resistant 100% Cotton Towel Set, Soft and Absorbent, 2 Bath Towels, 2 Hand Towels, 2 Washcloths, Navy Blue
Units sold7K
Utopia Towels
2 ASINs in Top 10
9.4%
Units
17K
Revenue
$272K
Avg. price
$15.49
B09ZYRCNJH
$13.29·★4.6·75K revsUtopia Towels 12 Pack Washcloths, 12x12 in, 100% Cotton, White | Premium 100% Ring Spun Cotton Face Cloths - Highly Absorbent, Fast Drying Soft Feel Fingertip Towels for Daily Use
Units sold10KB007JCHA6E
$17.69·★4.6·75K revsUtopia Towels 24 Pack Cotton Washcloths Set, 100% Ring Spun Cotton, Premium Quality Flannel Face Cloths, Highly Absorbent and Soft Feel Fingertip Towels, White
Units sold7K
Trending Cotton Washcloths Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B00Q7JFDKK booked 7K units at $24.99, with ▲ 75.0% MoM change. On the growth side, B07CFRZHS5 leads positive momentum with ▲ 3900.0% MoM growth on 4K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00Q7JFDKK
Amazon Basics 6-Piece Fade-Resistant 100% Cotton Towel Set, Soft and Absorbent, 2 Bath Towels, 2 Hand Towels, 2 Washcloths, Navy Blue
Price
$24.99
Rating
4.4
Reviews
17.2K
Latest month sales
B07664PJ9W
DecorRack 10 Pack 100% Cotton Wash Cloth, Luxurious Soft, 12 x 12 inch Ultra Absorbent, Machine Washable Washcloths, Assorted Colors (10 Pack)
Price
$8.99
Rating
4.3
Reviews
6.6K
Latest month sales
B07CFRZHS5
Amazon Basics Highly Absorbent Cotton Washcloths for Bathroom, Soft, Machine Washable, Fade-Resistant, 12 x 12 in, White, 12-Pack
Unlock to view ASIN details and product titles
Price
$10.49
Rating
4.6
Reviews
75.6K
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this cotton washcloths report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card