Towel Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Towel sales on Amazon US totaled 1,039,000 units in July 2026 (▼ 4.4% vs. the prior month), generating an estimated $29,124,670 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 70.3% of unit volume and 67.0% of revenue, while a typical listing is priced at $28.70. The keyword itself pulled 58,574 Amazon queries over the same period (▼ 1.2% MoM).
Zooming out to the 12-month window ending July 2026, the towel Top 50 moved 10,947,900 units and $293,027,083 in cumulative sales — an average of 912,325 units and $24,418,924 per month. Monthly throughput topped out at 1,087,000 units in June 2026 and dipped to 695,000 in May 2026, leaving the latest reading 25.2% higher than August 2025.
Towel Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
1M
▼ 4.4% MoM
Monthly Revenue 2026/07
$29.1M
▼ 3.4% MoM
Top 10 Market Share 2026/07
70.3%
Towel Market Share & Sales Concentration on Amazon US — July 2026
The most-sold towel listing on Amazon US in July 2026 is ASIN B079VP6DH5 (Brand: Bounty), which sold 100,000 units at $43.49 apiece — equal to 9.6% of every unit tracked in this report.
The Top 10 ASINs account for 730,000 units and $19,520,700 in July 2026 — 70.3% of unit volume and 67.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Towel' on Amazon
July 2026
Is 70.3% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B079VP6DH5
Bounty Paper Towels Quick Size, White, 16 Family Rolls = 40 Regular Rolls
100K
▲ 0.0%vs. prior month
$4.5M
latest month
12-month trend
B07PBXXNCY
Clean Skin Club Clean Towels XL®, 100% USDA Biobased Face Towel, Disposable Face Towelette, Eczema Association Accepted, Makeup Remover Dry Wipes, Ultra Soft, 1 Pack, 50 Ct
100K
▲ 0.0%vs. prior month
$1.8M
latest month
12-month trend
B09BWFX1L6
Amazon Basics 2-Ply Flex-Sheets Paper Towels, 12 Basics Rolls = 40 Regular Rolls, Everyday Value with 150 Sheets per Roll, Packaging May Vary
100K
▲ 0.0%vs. prior month
$2M
latest month
12-month trend
B0DQYP1L95
Bounty Quick-Size Paper Towels, White, 8 Family Triple Rolls = 27 Regular Rolls
100K
▲ 0.0%vs. prior month
$3.1M
latest month
12-month trend
B0DQYPYVB6
Bounty Select-A-Size Paper Towels, White, 8 Triple Rolls = 24 Regular Roll
100K
▲ 0.0%vs. prior month
$2.2M
latest month
12-month trend
B074CR89QG
Amazon Brand - Presto! Ultra-Strong Premium Paper Towels, 158 Sheet Huge Roll - Flex-a-Size, 12 Rolls (2 Packs of 6), Equivalent to 38 Regular Rolls, White
70K
▲ 0.0%vs. prior month
$2M
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Towel Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Bounty is the best-performing towel brand in July 2026, moving 300,000 units across 3 ASINs for 41.1% of Top 10 volume. CLEAN SKIN CLUB follows with 130,000 units (17.8%), ahead of Amazon Basics on 100,000 units (13.7%).
With 7 brands splitting the Top 10 and 72.6% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $17.95 to $31.15, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Bounty
3 ASINs in Top 10
41.1%
Units
300K
Revenue
$9.8M
Avg. price
$31.15
B079VP6DH5
$43.49·★4.8·235.7K revsBounty Paper Towels Quick Size, White, 16 Family Rolls = 40 Regular Rolls
Units sold100KB0DQYP1L95
$29.99·★4.8·235.7K revsBounty Quick-Size Paper Towels, White, 8 Family Triple Rolls = 27 Regular Rolls
Units sold100KB0DQYPYVB6
$19.96·★4.8·22.2K revsBounty Select-A-Size Paper Towels, White, 8 Triple Rolls = 24 Regular Roll
Units sold100K
CLEAN SKIN CLUB
2 ASINs in Top 10
17.8%
Units
130K
Revenue
$2.3M
Avg. price
$17.95
B07PBXXNCY
$17.95·★4.8·44.4K revsClean Skin Club Clean Towels XL®, 100% USDA Biobased Face Towel, Disposable Face Towelette, Eczema Association Accepted, Makeup Remover Dry Wipes, Ultra Soft, 1 Pack, 50 Ct
Units sold100KB0F4GPMC2M
$17.95·★4.5·6K revsReduces Fine Lines and Wrinkles in 6 weeks or Less, CLEAN SKIN CLUB Healthy Aging Clean Towels® XL, Disposable Face Towels, XL - 1 Pack (50 count)
Units sold30K
Amazon Basics
1 ASIN in Top 10
13.7%
Units
100K
Revenue
$2M
Avg. price
$22.86
B09BWFX1L6
$22.86·★4.1·73.5K revsAmazon Basics 2-Ply Flex-Sheets Paper Towels, 12 Basics Rolls = 40 Regular Rolls, Everyday Value with 150 Sheets per Roll, Packaging May Vary
Units sold100K
Trending Towel Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0040ZOD04 booked 30K units at $41.51, with ▲ 50.0% MoM change. On the growth side, B0BB29GC7W leads positive momentum with ▲ 200.0% MoM growth on 6K units, with B0G7698CQ8 close behind at ▲ 100.0% MoM on 20K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0040ZOD04
Scott Professional Multifold Paper Towels, Bulk, 16 x 250 Sheets (01840) | Universal, Standard Tier, Absorbency Pockets, Compressed, Compatible with Universal Folded Towel Dispensers
Price
$41.51
Rating
4.4
Reviews
9.2K
Latest month sales
B0BB29GC7W
GLAMBURG 100% Cotton 2 Pack Oversized Bath Towel Set 28x55 Inches, Ultra Soft Highly Absorbant Compact Quickdry & Lightweight Large Bath Towels, Ideal for Gym Travel Camp Pool - Black
Price
$13.86
Rating
4.0
Reviews
5.2K
Latest month sales
B0G7698CQ8
Scott Paper Towels, Task Size, 30 Family Double Rolls, 119 Sheets Per Roll
Unlock to view ASIN details and product titles
Price
$33.99
Rating
4.6
Reviews
45.8K
Latest month sales
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