Cotton Pads Period Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Cotton Pads Period sales on Amazon US totaled 392,000 units in July 2026 (▼ 11.1% vs. the prior month), generating an estimated $5,830,370 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 38.3% of unit volume and 30.7% of revenue, while a typical listing is priced at $15.99. The keyword itself pulled 20,297 Amazon queries over the same period (▲ 2.6% MoM).
Zooming out to the 12-month window ending July 2026, the cotton pads period Top 50 moved 4,354,500 units and $65,195,449 in cumulative sales — an average of 362,875 units and $5,432,954 per month. Monthly throughput topped out at 441,000 units in June 2026 and dipped to 237,800 in May 2026, leaving the latest reading 8.7% higher than August 2025.
Cotton Pads Period Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
392K
▼ 11.1% MoM
Monthly Revenue 2026/07
$5.8M
▼ 11.5% MoM
Top 10 Market Share 2026/07
38.3%
Cotton Pads Period Market Share & Sales Concentration on Amazon US — July 2026
The most-sold cotton pads period listing on Amazon US in July 2026 is ASIN B00G8DDBOU (Brand: Always), which sold 30,000 units at $8.97 apiece — equal to 7.7% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 150,000 units and $1,788,300 in July 2026 — 38.3% of unit volume and 30.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Cotton Pads Period' on Amazon
July 2026
Is 38.3% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00G8DDBOU
Always Ultra Thin Feminine Pads with Wings for Women, Size 1, Regular Absorbency, Unscented, Up to 100% Leak-Free Protection, 46 Count
30K
▲ 0.0%vs. prior month
$268.8K
latest month
12-month trend
B01M1BLRC1
Always Maxi Overnight Pads with Wings for Women, Size 5, Extra Heavy Overnight Absorbency, Unscented, 36 Count
20K
▲ 0.0%vs. prior month
$219.4K
latest month
12-month trend
B071VBZLPX
Rael Organic Cotton Cover Sanitary Pads for Women Moderate (Regular, 56 Ct) | Ultra Thin Period Pads with Wings, Regular Absorbency, Unscented, Chlorine Free, Period Essentials, Feminine Care
20K
▼ 33.3%vs. prior month
$441K
latest month
12-month trend
B09B7L2BPB
Amazon Basics Maxi Pads For Periods- Thick, Super Absorbency, Unscented, 48 Count, 1 Pack
20K
▼ 33.3%vs. prior month
$98K
latest month
12-month trend
B0B3QRWDQG
Pinkie Combo Pack Pads for Tweens & Teens, Organic Cotton Topsheet, 18 Ct | Combo Pack Period Pads for Tweens & Teens with Mini, Small & Regular Organic Cotton Topsheet Pads with Wings; Fragrance Free
10K
▲ 0.0%vs. prior month
$89.8K
latest month
12-month trend
B005OICT84
Stayfree Maxi Super Pads Wingless, Period and Leaks, 66 ct
10K
▲ 0.0%vs. prior month
$83K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Cotton Pads Period Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Always is the best-performing cotton pads period brand in July 2026, moving 70,000 units across 4 ASINs for 46.7% of Top 10 volume. Rael follows with 40,000 units (26.7%), ahead of Amazon Basics on 20,000 units (13.3%).
With 5 brands splitting the Top 10 and 86.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $4.99 to $20.65, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Always
4 ASINs in Top 10
46.7%
Units
70K
Revenue
$699.8K
Avg. price
$10.36
B00G8DDBOU
$8.97·★4.7·25.4K revsAlways Ultra Thin Feminine Pads with Wings for Women, Size 1, Regular Absorbency, Unscented, Up to 100% Leak-Free Protection, 46 Count
Units sold30KB01M1BLRC1
$10.82·★4.7·24.9K revsAlways Maxi Overnight Pads with Wings for Women, Size 5, Extra Heavy Overnight Absorbency, Unscented, 36 Count
Units sold20KB00G8DDC44
$8.67·★4.7·29.1K revsAlways Maxi Overnight Pads with Wings for Women, Size 4, Overnight Absorbency, Unscented, 33 Count
Units sold10KB00J7L59K4
$12.96·★4.8·14.3K revsAlways Infinity Feminine Pads for Women, Flexfoam Pads with Wings, Size 2, Heavy Absorbency, Unscented, 46 Count
Units sold10K
Rael
3 ASINs in Top 10
26.7%
Units
40K
Revenue
$817.7K
Avg. price
$20.65
B071VBZLPX
$23.99·★4.7·16K revsRael Organic Cotton Cover Sanitary Pads for Women Moderate (Regular, 56 Ct) | Ultra Thin Period Pads with Wings, Regular Absorbency, Unscented, Chlorine Free, Period Essentials, Feminine Care
Units sold20KB071HDJH7W
$13.97·★4.7·16K revsRael Organic Cotton Cover Sanitary Pads for Women Moderate (Regular, 28 Ct) | Ultra Thin Period Pads with Wings, Regular Absorbency, Unscented, Chlorine Free, Period Essentials, Feminine Care
Units sold10KB071NLD52C
$23.99·★4.7·8.7K revsRael Organic Cotton Cover Sanitary Pads for Women, Heavy (Overnight, 40 Ct) | Ultra Thin Period Pads with Wings, Heavy Absorbency, Unscented, Chlorine Free, Period Essentials, Feminine Care
Units sold10K
Amazon Basics
1 ASIN in Top 10
13.3%
Units
20K
Revenue
$98K
Avg. price
$4.99
B09B7L2BPB
$4.99·★4.5·13.4K revsAmazon Basics Maxi Pads For Periods- Thick, Super Absorbency, Unscented, 48 Count, 1 Pack
Units sold20K
Trending Cotton Pads Period Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0FQQ58JDK leads positive momentum with ▲ 50.0% MoM growth on 6K units, with B0FQPRFYVS close behind at ▲ 50.0% MoM on 6K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FQQ58JDK
L. Ultra Thin Pads for Women, Organic Cotton Top Layer, Super Absorbency, Menstrual Pads with Wings, Made Without Synthetic Pesticides and Fragrances, 42 Count
Price
$10.67
Rating
4.6
Reviews
1.3K
Latest month sales
B0FQPRFYVS
L. Ultra Thin Pads for Women, Organic Cotton Top Layer, Overnight Absorbency, Menstrual Pads with Wings, Made Without Synthetic Pesticides and Fragrances, 36 Count
Price
$10.67
Rating
4.5
Reviews
489
Latest month sales
B07192ZQ3L
Rael Organic Cotton Cover Sanitary Pads for Women, Heavy (Overnight, 20 Ct) | Ultra Thin Period Pads with Wings, Heavy Absorbency, Unscented, Chlorine Free, Period Essentials, Feminine Care
Unlock to view ASIN details and product titles
Price
$13.32
Rating
4.7
Reviews
8.7K
Latest month sales
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