Cortisol Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

July 2026

Cortisol sales on Amazon US totaled 107,600 units in July 2026 (▼ 11.7% vs. the prior month), generating an estimated $3,533,350 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 65.1% of unit volume and 61.4% of revenue, while a typical listing is priced at $31.14. The keyword itself pulled 24,648 Amazon queries over the same period (▲ 0.9% MoM).

Zooming out to the 12-month window ending July 2026, the cortisol Top 50 moved 1,353,950 units and $43,579,590 in cumulative sales — an average of 112,829 units and $3,631,633 per month. Monthly throughput topped out at 126,500 units in January 2026 and dipped to 74,800 in May 2026, leaving the latest reading 5.5% lower than August 2025.

1.4MTotal units sold · Last 12 months
$43.6MTotal revenue · Last 12 months
24.6K▲ 0.9% MoM
Monthly search volume
$31.14Avg. price · July 2026

Cortisol Sales Trend (Trailing 12 Months)

Based on the top 50 ASINs by monthly sales for this keyword

Sales
Revenue

2025/08

Sales113.9K
Revenue$3.7M

2025/09

Sales118.5K
Revenue$3.9M

2025/10

Sales116.8K
Revenue$3.8M

2025/11

Sales125.5K
Revenue$3.9M

2025/12

Sales92.5K
Revenue$2.9M

2026/01

Sales126.5K
Revenue$3.8M

2026/02

Sales118.5K
Revenue$3.9M

2026/03

Sales120K
Revenue$3.9M

2026/04

Sales117.6K
Revenue$3.9M

2026/05

Sales74.8K
Revenue$2.5M

2026/06

Sales121.8K
Revenue$3.9M
107.6K

2026/07

Sales107.6K
Revenue$3.5M
25/0925/1126/0126/0326/0526/07
ASINSIGHT
Source: www.asinsight.com

Monthly Sales 2026/07

107.6K

▼ 11.7% MoM

Monthly Revenue 2026/07

$3.5M

▼ 9.5% MoM

Top 10 Market Share 2026/07

65.1%

See the Top 10 ASINs driving 65.1% of sales

Cortisol Market Share & Sales Concentration on Amazon US — July 2026

The most-sold cortisol listing on Amazon US in July 2026 is ASIN B002D2JYYG (Brand: Integrative Therapeutics), which sold 10,000 units at $26.75 apiece — equal to 9.3% of every unit tracked in this report.

The Top 10 ASINs account for 70,000 units and $2,168,080 in July 2026 — 65.1% of unit volume and 61.4% of revenue among all 50 ranked ASINs in this report.

Sales Volume of Top ASINs for 'Cortisol' on Amazon

July 2026
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65.1% Volume Share 70K units sold
61.4% Revenue Share $2.2M estimated
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Top 5 Volume Share breakdown

B002D2JYYG 9.3%
B08LQZCR3L 9.3%
B0BY3FDX3K 9.3%
B0DVLVKT7W 9.3%
B0031TRUOG 8.4%
Others 54.5%
#1
Integrative Therapeutics Cortisol Manager - Balance Cortisol & Support Relaxation for Restful Sleep* - Includes Ashwagandha & L-Theanine for Confidence with Less Stress* - 30 Tablets

B002D2JYYG

Integrative Therapeutics Cortisol Manager - Balance Cortisol & Support Relaxation for Restful Sleep* - Includes Ashwagandha & L-Theanine for Confidence with Less Stress* - 30 Tablets

$26.75·★ 4.2·10.9K reviews
Monthly Sales

10K

▼ 50.0%

vs. prior month

Revenue

$267.5K

latest month

Monthly Trend

12-month trend

#2
OLLY Ultra Strength Stress Softgels, Stress and Mood Support* - 60 Count | Cognitive Support, Ashwagandha, GABA, L-Theanine & Lemon Balm Extract, Gluten & Sugar Free, No Synthetic Colors or Flavors

B08LQZCR3L

OLLY Ultra Strength Stress Softgels, Stress and Mood Support* - 60 Count | Cognitive Support, Ashwagandha, GABA, L-Theanine & Lemon Balm Extract, Gluten & Sugar Free, No Synthetic Colors or Flavors

$19.99·★ 4.3·10.9K reviews
Monthly Sales

10K

▲ 0.0%

vs. prior month

Revenue

$199.9K

latest month

Monthly Trend

12-month trend

#3
Nello Supercalm Powdered Drink Mix, Cortisol Reducer and Sleep Aid Supplement, L Theanine, Ksm-66 Ashwagandha, Magnesium Glycinate, Vitamin D 3, No Sugar, Non GMO, On The Go, 20 Ct, Raspberry Lemonade

B0BY3FDX3K

Nello Supercalm Powdered Drink Mix, Cortisol Reducer and Sleep Aid Supplement, L Theanine, Ksm-66 Ashwagandha, Magnesium Glycinate, Vitamin D 3, No Sugar, Non GMO, On The Go, 20 Ct, Raspberry Lemonade

$33.96·★ 4.3·6.9K reviews
Monthly Sales

10K

▲ 0.0%

vs. prior month

Revenue

$386.6K

latest month

Monthly Trend

12-month trend

#4
Cortisol Supplements for Women and Men with Magnesium, Ashwagandha 60 Caps | StrongVit - High Cortisol Reducer, Manager, Detox, Lower and Control. Sleep Support & Stress Relief, USA Lab Tested Capsules

B0DVLVKT7W

Cortisol Supplements for Women and Men with Magnesium, Ashwagandha 60 Caps | StrongVit - High Cortisol Reducer, Manager, Detox, Lower and Control. Sleep Support & Stress Relief, USA Lab Tested Capsules

$17.95·★ 4.4·1.9K reviews
Monthly Sales

10K

▲ 0.0%

vs. prior month

Revenue

$199.7K

latest month

Monthly Trend

12-month trend

#5
Integrative Therapeutics Cortisol Manager - Balance Cortisol & Support Relaxation for Restful Sleep* - Includes Ashwagandha & L-Theanine for Confidence with Less Stress* - 90 Tablets

B0031TRUOG

Integrative Therapeutics Cortisol Manager - Balance Cortisol & Support Relaxation for Restful Sleep* - Includes Ashwagandha & L-Theanine for Confidence with Less Stress* - 90 Tablets

$70.75·★ 4.2·10.9K reviews
Monthly Sales

9K

▼ 10.0%

vs. prior month

Revenue

$636.8K

latest month

Monthly Trend

12-month trend

#6
THORNE Adrenal Cortex, Bovine Adrenal Glandular Supplement, 60 Capsules | Supports Healthy Adrenal Function & Cortisol Balance, Helps Resist Stress-Related Fatigue*, Third-Party Certified

B000FGWDAY

THORNE Adrenal Cortex, Bovine Adrenal Glandular Supplement, 60 Capsules | Supports Healthy Adrenal Function & Cortisol Balance, Helps Resist Stress-Related Fatigue*, Third-Party Certified

$20.00·★ 4.4·4.6K reviews
Monthly Sales

7K

▼ 12.5%

vs. prior month

Revenue

$140K

latest month

Monthly Trend

12-month trend

Unlock to view all Top 50 ASIN competitors and their sales contributions

Best Cortisol Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)

Integrative Therapeutics is the best-performing cortisol brand in July 2026, moving 19,000 units across 2 ASINs for 27.1% of Top 10 volume. OLLY follows with 10,000 units (14.3%), ahead of Nello on 10,000 units (14.3%).

Volume is spread across 9 brands, with the top three holding 55.7% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $19.99 to $48.75, which frames the price band a competing listing has to justify.

Brand share of Top 10 volume

27.1%
14.3%
14.3%
44.3%
Integrative Therapeutics
OLLY
Nello
Other brands
1

Integrative Therapeutics

2 ASINs in Top 10

27.1%

Units

19K

Revenue

$904.3K

Avg. price

$48.75

  • Integrative Therapeutics Cortisol Manager - Balance Cortisol & Support Relaxation for Restful Sleep* - Includes Ashwagandha & L-Theanine for Confidence with Less Stress* - 30 Tablets

    B002D2JYYG

    $26.75·★4.2·10.9K revs

    Integrative Therapeutics Cortisol Manager - Balance Cortisol & Support Relaxation for Restful Sleep* - Includes Ashwagandha & L-Theanine for Confidence with Less Stress* - 30 Tablets

    Units sold10K
  • Integrative Therapeutics Cortisol Manager - Balance Cortisol & Support Relaxation for Restful Sleep* - Includes Ashwagandha & L-Theanine for Confidence with Less Stress* - 90 Tablets

    B0031TRUOG

    $70.75·★4.2·10.9K revs

    Integrative Therapeutics Cortisol Manager - Balance Cortisol & Support Relaxation for Restful Sleep* - Includes Ashwagandha & L-Theanine for Confidence with Less Stress* - 90 Tablets

    Units sold9K
2

OLLY

1 ASIN in Top 10

14.3%

Units

10K

Revenue

$199.9K

Avg. price

$19.99

  • OLLY Ultra Strength Stress Softgels, Stress and Mood Support* - 60 Count | Cognitive Support, Ashwagandha, GABA, L-Theanine & Lemon Balm Extract, Gluten & Sugar Free, No Synthetic Colors or Flavors

    B08LQZCR3L

    $19.99·★4.3·10.9K revs

    OLLY Ultra Strength Stress Softgels, Stress and Mood Support* - 60 Count | Cognitive Support, Ashwagandha, GABA, L-Theanine & Lemon Balm Extract, Gluten & Sugar Free, No Synthetic Colors or Flavors

    Units sold10K
3

Nello

1 ASIN in Top 10

14.3%

Units

10K

Revenue

$386.6K

Avg. price

$33.96

  • Nello Supercalm Powdered Drink Mix, Cortisol Reducer and Sleep Aid Supplement, L Theanine, Ksm-66 Ashwagandha, Magnesium Glycinate, Vitamin D 3, No Sugar, Non GMO, On The Go, 20 Ct, Raspberry Lemonade

    B0BY3FDX3K

    $33.96·★4.3·6.9K revs

    Nello Supercalm Powdered Drink Mix, Cortisol Reducer and Sleep Aid Supplement, L Theanine, Ksm-66 Ashwagandha, Magnesium Glycinate, Vitamin D 3, No Sugar, Non GMO, On The Go, 20 Ct, Raspberry Lemonade

    Units sold10K

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