Cortisol Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Cortisol sales on Amazon US totaled 107,600 units in July 2026 (▼ 11.7% vs. the prior month), generating an estimated $3,533,350 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 65.1% of unit volume and 61.4% of revenue, while a typical listing is priced at $31.14. The keyword itself pulled 24,648 Amazon queries over the same period (▲ 0.9% MoM).
Zooming out to the 12-month window ending July 2026, the cortisol Top 50 moved 1,353,950 units and $43,579,590 in cumulative sales — an average of 112,829 units and $3,631,633 per month. Monthly throughput topped out at 126,500 units in January 2026 and dipped to 74,800 in May 2026, leaving the latest reading 5.5% lower than August 2025.
Cortisol Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
107.6K
▼ 11.7% MoM
Monthly Revenue 2026/07
$3.5M
▼ 9.5% MoM
Top 10 Market Share 2026/07
65.1%
Cortisol Market Share & Sales Concentration on Amazon US — July 2026
The most-sold cortisol listing on Amazon US in July 2026 is ASIN B002D2JYYG (Brand: Integrative Therapeutics), which sold 10,000 units at $26.75 apiece — equal to 9.3% of every unit tracked in this report.
The Top 10 ASINs account for 70,000 units and $2,168,080 in July 2026 — 65.1% of unit volume and 61.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Cortisol' on Amazon
July 2026









Is 65.1% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown

B002D2JYYG
Integrative Therapeutics Cortisol Manager - Balance Cortisol & Support Relaxation for Restful Sleep* - Includes Ashwagandha & L-Theanine for Confidence with Less Stress* - 30 Tablets
10K
▼ 50.0%vs. prior month
$267.5K
latest month
12-month trend

B08LQZCR3L
OLLY Ultra Strength Stress Softgels, Stress and Mood Support* - 60 Count | Cognitive Support, Ashwagandha, GABA, L-Theanine & Lemon Balm Extract, Gluten & Sugar Free, No Synthetic Colors or Flavors
10K
▲ 0.0%vs. prior month
$199.9K
latest month
12-month trend

B0BY3FDX3K
Nello Supercalm Powdered Drink Mix, Cortisol Reducer and Sleep Aid Supplement, L Theanine, Ksm-66 Ashwagandha, Magnesium Glycinate, Vitamin D 3, No Sugar, Non GMO, On The Go, 20 Ct, Raspberry Lemonade
10K
▲ 0.0%vs. prior month
$386.6K
latest month
12-month trend

B0DVLVKT7W
Cortisol Supplements for Women and Men with Magnesium, Ashwagandha 60 Caps | StrongVit - High Cortisol Reducer, Manager, Detox, Lower and Control. Sleep Support & Stress Relief, USA Lab Tested Capsules
10K
▲ 0.0%vs. prior month
$199.7K
latest month
12-month trend

B0031TRUOG
Integrative Therapeutics Cortisol Manager - Balance Cortisol & Support Relaxation for Restful Sleep* - Includes Ashwagandha & L-Theanine for Confidence with Less Stress* - 90 Tablets
9K
▼ 10.0%vs. prior month
$636.8K
latest month
12-month trend

B000FGWDAY
THORNE Adrenal Cortex, Bovine Adrenal Glandular Supplement, 60 Capsules | Supports Healthy Adrenal Function & Cortisol Balance, Helps Resist Stress-Related Fatigue*, Third-Party Certified
7K
▼ 12.5%vs. prior month
$140K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Cortisol Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Integrative Therapeutics is the best-performing cortisol brand in July 2026, moving 19,000 units across 2 ASINs for 27.1% of Top 10 volume. OLLY follows with 10,000 units (14.3%), ahead of Nello on 10,000 units (14.3%).
Volume is spread across 9 brands, with the top three holding 55.7% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $19.99 to $48.75, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Integrative Therapeutics
2 ASINs in Top 10
27.1%
Units
19K
Revenue
$904.3K
Avg. price
$48.75

B002D2JYYG
$26.75·★4.2·10.9K revsIntegrative Therapeutics Cortisol Manager - Balance Cortisol & Support Relaxation for Restful Sleep* - Includes Ashwagandha & L-Theanine for Confidence with Less Stress* - 30 Tablets
Units sold10K
B0031TRUOG
$70.75·★4.2·10.9K revsIntegrative Therapeutics Cortisol Manager - Balance Cortisol & Support Relaxation for Restful Sleep* - Includes Ashwagandha & L-Theanine for Confidence with Less Stress* - 90 Tablets
Units sold9K
OLLY
1 ASIN in Top 10
14.3%
Units
10K
Revenue
$199.9K
Avg. price
$19.99

B08LQZCR3L
$19.99·★4.3·10.9K revsOLLY Ultra Strength Stress Softgels, Stress and Mood Support* - 60 Count | Cognitive Support, Ashwagandha, GABA, L-Theanine & Lemon Balm Extract, Gluten & Sugar Free, No Synthetic Colors or Flavors
Units sold10K
Nello
1 ASIN in Top 10
14.3%
Units
10K
Revenue
$386.6K
Avg. price
$33.96

B0BY3FDX3K
$33.96·★4.3·6.9K revsNello Supercalm Powdered Drink Mix, Cortisol Reducer and Sleep Aid Supplement, L Theanine, Ksm-66 Ashwagandha, Magnesium Glycinate, Vitamin D 3, No Sugar, Non GMO, On The Go, 20 Ct, Raspberry Lemonade
Units sold10K
Trending Cortisol Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0FBH6FL1M booked 3K units at $26.99, with ▲ 0.0% MoM change. On the growth side, B08X92RP2T leads positive momentum with ▲ 150.0% MoM growth on 1K units, with B0CX5M896R close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.

B0FBH6FL1M
BEAM Glow Hormone Support & Cortisol Supplement for Women - Daily Vitamins for Women with Ashwagandha, Selenium, Zinc, Vitamin A, for Cycle Health, Mood & Energy, Strawberry Kiwi, 15 Servings
Price
$26.99
Rating
4.3
Reviews
484
Latest month sales

B08X92RP2T
SASCHA FITNESS Cortisol Night Support Pills | Metabolism & Hormonal Balance | Promotes Quality Sleep | Restore | Vegan Weight Loss Supplement – 120 Natural Capsules
Price
$45.99
Rating
4.7
Reviews
4K
Latest month sales

B0CX5M896R
Cortisol Supplement for Women - Holy Basil, Ashwagandha & Rhodiola, 60 Caps | Plant-Based Hormone Balance - Holy Basil, Rhodiola & L-Theanine - Mood, Focus & Sleep - Lab Tested, Vegan - 2-Month Supply
Unlock to view ASIN details and product titles
Price
$21.89
Rating
4.3
Reviews
1.9K
Latest month sales
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