Color Wow Root Cover Up Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Color Wow Root Cover Up sales on Amazon US totaled 198,000 units in July 2026 (▼ 38.1% vs. the prior month), generating an estimated $3,882,560 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 45.5% of unit volume and 43.1% of revenue, while a typical listing is priced at $19.89. The keyword itself pulled 15,236 Amazon queries over the same period (▼ 12.9% MoM).
Zooming out to the 12-month window ending July 2026, the color wow root cover up Top 50 moved 2,681,700 units and $53,079,654 in cumulative sales — an average of 223,475 units and $4,423,305 per month. Monthly throughput topped out at 319,900 units in June 2026 and dipped to 126,700 in May 2026, leaving the latest reading 6.3% lower than August 2025.
Color Wow Root Cover Up Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
198K
▼ 38.1% MoM
Monthly Revenue 2026/07
$3.9M
▼ 41.8% MoM
Top 10 Market Share 2026/07
45.5%
Color Wow Root Cover Up Market Share & Sales Concentration on Amazon US — July 2026
The most-sold color wow root cover up listing on Amazon US in July 2026 is ASIN B071936ZBD (Brand: COLOR WOW), which sold 10,000 units at $26.00 apiece — equal to 5.1% of every unit tracked in this report.
The Top 10 ASINs account for 90,000 units and $1,674,960 in July 2026 — 45.5% of unit volume and 43.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Color Wow Root Cover Up' on Amazon
July 2026
Is 45.5% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B071936ZBD
COLOR WOW Raise the Root – Thicken & Lift Spray | Volumizing, thickening spray for fine, flat, or thinning hair types. Provides instant root lift, body, and all-day volume.
10K
▼ 66.7%vs. prior month
$260K
latest month
12-month trend
B072PCY6R8
COLOR WOW Style on Steroids Texturizing Spray, Non-Sticky Hair Texturizer for Instant Volume and Texture
10K
▼ 80.0%vs. prior month
$320K
latest month
12-month trend
B08N1CWL7S
Boldify Hairline Powder, Root Touch Up Hair Color Dark Brown 4g | Instantly Fills Thinning Hair & Sparse Hairlines - Root Cover Up for Gray Hair - Water-Resistant, Sweat-Proof 24-Hour Wear
10K
▲ 0.0%vs. prior month
$170.5K
latest month
12-month trend
B094PCH9ZZ
COLOR WOW Xtra Large Volumizer – Alcohol-Free Foam for Weightless Volume | Alcohol-free hair volumizer. Formulated to deliver long-lasting volume and noticeable thickness for thin, flat, or limp hair.
10K
▼ 75.0%vs. prior month
$280K
latest month
12-month trend
B0CBQRSGYP
COLOR WOW Raise the Root – Thicken & Lift Spray | Volumizing, thickening spray for fine, flat, or thinning hair types. Provides instant root lift, body, and all-day volume.
10K
▲ 0.0%vs. prior month
$106.5K
latest month
12-month trend
B07FL94PMM
Clairol Root Touch Up Permanent Hair Dye, 5 Medium Brown, Pack of 1 | Clairol Root Touch Up Permanent Hair Dye, 5 Medium Brown, Pack of 1
9K
▼ 10.0%vs. prior month
$71.6K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Color Wow Root Cover Up Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
COLOR WOW is the best-performing color wow root cover up brand in July 2026, moving 40,000 units across 4 ASINs for 44.4% of Top 10 volume. Boldify follows with 25,000 units (27.8%), ahead of L'Oreal Paris on 16,000 units (17.8%).
With 4 brands splitting the Top 10 and 90.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $12.26 to $24.50, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
COLOR WOW
4 ASINs in Top 10
44.4%
Units
40K
Revenue
$966.5K
Avg. price
$24.50
B071936ZBD
$26.00·★4.2·16.5K revsCOLOR WOW Raise the Root – Thicken & Lift Spray | Volumizing, thickening spray for fine, flat, or thinning hair types. Provides instant root lift, body, and all-day volume.
Units sold10KB072PCY6R8
$32.00·★4.2·12.4K revsCOLOR WOW Style on Steroids Texturizing Spray, Non-Sticky Hair Texturizer for Instant Volume and Texture
Units sold10KB094PCH9ZZ
$28.00·★4.1·33.4K revsCOLOR WOW Xtra Large Volumizer – Alcohol-Free Foam for Weightless Volume | Alcohol-free hair volumizer. Formulated to deliver long-lasting volume and noticeable thickness for thin, flat, or limp hair.
Units sold10KB0CBQRSGYP
$12.00·★4.2·16.5K revsCOLOR WOW Raise the Root – Thicken & Lift Spray | Volumizing, thickening spray for fine, flat, or thinning hair types. Provides instant root lift, body, and all-day volume.
Units sold10K
Boldify
3 ASINs in Top 10
27.8%
Units
25K
Revenue
$438.4K
Avg. price
$16.96
B08N1CWL7S
$14.99·★4.2·43.1K revsBoldify Hairline Powder, Root Touch Up Hair Color Dark Brown 4g | Instantly Fills Thinning Hair & Sparse Hairlines - Root Cover Up for Gray Hair - Water-Resistant, Sweat-Proof 24-Hour Wear
Units sold10KB08N1D4V9D
$17.95·★4.2·43.1K revsBoldify Hairline Powder, Root Touch Up Hair Color Black 4g | Instantly Fills Thinning Hair & Sparse Hairlines - Root Cover Up for Gray Hair - Water-Resistant, Sweat-Proof 24-Hour Wear
Units sold8KB08N1BTF6F
$17.94·★4.2·43.1K revsBoldify Hairline Powder, Root Touch Up Hair Color Medium Brown 4g | Instantly Fills Thinning Hair & Sparse Hairlines - Root Cover Up for Gray Hair - Water-Resistant, Sweat-Proof 24-Hour Wear
Units sold7K
L'Oreal Paris
2 ASINs in Top 10
17.8%
Units
16K
Revenue
$198.4K
Avg. price
$12.26
B084W2WS8V
$12.55·★4.5·6.6K revsL'Oreal Paris Magic Root Permanent Hair Color Kit, 100% Gray Hair Coverage In Just 10 Minutes, Precision Brush Applicator for Seamless Application, 4 Dark Brown (2 Count)
Units sold9KB01648QPDM
$11.97·★4.5·10.5K revsL'Oreal Paris Magic Root Cover Up Gray Hair Spray, 100% Gray Hair Coverage with Buildable, Lightweight, Transfer-Resistant, and Temporary Formula, Ammonia-Free, Dark Blonde, 2 oz (1 Count)
Units sold7K
Trending Color Wow Root Cover Up Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B00120S8H4 leads positive momentum with ▲ 122.2% MoM growth on 2K units, with B0BNLYJB2Z close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00120S8H4
RED by KISS Quick Cover Root Touch Up Rescue (Dark Brown), Mascara Natural Water-Resistant Temporary Gray Concealer Cover Up Brush for Hair Mustache & Beard, Formulated with Jojoba Oil
Price
$7.49
Rating
4.3
Reviews
1.7K
Latest month sales
B0BNLYJB2Z
Clairol Root Touch-Up Color + Volume 2-in-1 Temporary Spray, Medium Brown | Clairol Root Touch-Up Color + Volume 2-in-1 Temporary Spray, Medium Brown
Price
$7.98
Rating
4.4
Reviews
640
Latest month sales
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