Color Shampoo Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Color Shampoo sales on Amazon US totaled 471,000 units in July 2026 (▼ 25.1% vs. the prior month), generating an estimated $11,544,080 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 57.3% of unit volume and 48.9% of revenue, while a typical listing is priced at $28.12. The keyword itself pulled 19,322 Amazon queries over the same period (▲ 7.8% MoM).
Zooming out to the 12-month window ending July 2026, the color shampoo Top 50 moved 5,624,800 units and $136,947,267 in cumulative sales — an average of 468,733 units and $11,412,272 per month. Monthly throughput topped out at 629,000 units in June 2026 and dipped to 300,500 in May 2026, leaving the latest reading 5.2% higher than August 2025.
Color Shampoo Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
471K
▼ 25.1% MoM
Monthly Revenue 2026/07
$11.5M
▼ 30.0% MoM
Top 10 Market Share 2026/07
57.3%
Color Shampoo Market Share & Sales Concentration on Amazon US — July 2026
The most-sold color shampoo listing on Amazon US in July 2026 is ASIN B00AINMFAC (Brand: Nizoral), which sold 100,000 units at $16.88 apiece — equal to 21.2% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 270,000 units and $5,647,200 in July 2026 — 57.3% of unit volume and 48.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Color Shampoo' on Amazon
July 2026
Is 57.3% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00AINMFAC
Nizoral Anti-Dandruff Shampoo with 1% Ketoconazole, Fresh Scent, 7 Fl Oz | Anti-Fungal Shampoo, Dandruff Shampoo for Dandruff Relief, Ketoconazole Shampoo, Dandruff Treatment, 1% Ketoconazole
100K
▲ 0.0%vs. prior month
$1.6M
latest month
12-month trend
B0BP8BXZ8M
Nizoral Anti-Dandruff Shampoo with 1% Ketoconazole, Fresh Scent, 14 Fl Oz | Anti-Fungal Shampoo, Dandruff Shampoo for Dandruff Relief, Ketoconazole Shampoo, Dandruff Treatment, 1% Ketoconazole
50K
▲ 25.0%vs. prior month
$1.4M
latest month
12-month trend
B07QC43BXB
L'Oreal Paris EverPure Moisture Shampoo and Conditioner Set, Sulfate-Free Hair Care for Dry or Color-Treated Hair with Rosemary Botanicals, 17 Fl Oz Set
20K
▲ 0.0%vs. prior month
$346.6K
latest month
12-month trend
B0829M59K8
Just for Men Control GX Gray Reducing Shampoo, Keratin, 4 Fl Oz (1 Pack) | Control GX multi-patented formula gradually reduces gray with each shampoo. Keratin strengthens and thickens hair.
20K
▲ 0.0%vs. prior month
$218.2K
latest month
12-month trend
B0891843GC
Pureology Hydrate Shampoo – Moisturizes & Nourishes Dry Hair, Sulfate-Free
20K
▼ 66.7%vs. prior month
$760K
latest month
12-month trend
B0DV42H38H
CeraVe Gentle Hydrating Shampoo with Hyaluronic Acid for Hair & Scalp, 12oz | Leaves Hair and Scalp Soft and Healthy-Looking with Ceramides, Niacinamide and A Color Safe Formula
20K
▼ 33.3%vs. prior month
$179.4K
latest month
12-month trend
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Best Color Shampoo Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Nizoral is the best-performing color shampoo brand in July 2026, moving 150,000 units across 2 ASINs for 55.6% of Top 10 volume. L'Oreal Paris follows with 20,000 units (7.4%), ahead of Just for Men on 20,000 units (7.4%).
With 9 brands splitting the Top 10 and 70.4% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.99 to $23.17, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Nizoral
2 ASINs in Top 10
55.6%
Units
150K
Revenue
$3M
Avg. price
$23.17
B00AINMFAC
$16.88·★4.6·112.3K revsNizoral Anti-Dandruff Shampoo with 1% Ketoconazole, Fresh Scent, 7 Fl Oz | Anti-Fungal Shampoo, Dandruff Shampoo for Dandruff Relief, Ketoconazole Shampoo, Dandruff Treatment, 1% Ketoconazole
Units sold100KB0BP8BXZ8M
$29.47·★4.7·9K revsNizoral Anti-Dandruff Shampoo with 1% Ketoconazole, Fresh Scent, 14 Fl Oz | Anti-Fungal Shampoo, Dandruff Shampoo for Dandruff Relief, Ketoconazole Shampoo, Dandruff Treatment, 1% Ketoconazole
Units sold50K
L'Oreal Paris
1 ASIN in Top 10
7.4%
Units
20K
Revenue
$346.6K
Avg. price
$17.97
B07QC43BXB
$17.97·★4.6·14.7K revsL'Oreal Paris EverPure Moisture Shampoo and Conditioner Set, Sulfate-Free Hair Care for Dry or Color-Treated Hair with Rosemary Botanicals, 17 Fl Oz Set
Units sold20K
Just for Men
1 ASIN in Top 10
7.4%
Units
20K
Revenue
$218.2K
Avg. price
$9.99
B0829M59K8
$9.99·★4.4·21.9K revsJust for Men Control GX Gray Reducing Shampoo, Keratin, 4 Fl Oz (1 Pack) | Control GX multi-patented formula gradually reduces gray with each shampoo. Keratin strengthens and thickens hair.
Units sold20K
Trending Color Shampoo Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B00JAHVSNM booked 10K units at $26.00, with ▲ 0.0% MoM change. On the growth side, B0F336CMMW leads positive momentum with ▲ 200.0% MoM growth on 6K units, with B0752L2VSJ close behind at ▲ 133.3% MoM on 7K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00JAHVSNM
Biolage Color Last Shampoo – For Color-Treated Hair | Soybean oil, stearic acid, vegan, paraben-free, mineral oil-free, cleanses, hydrates
Price
$26.00
Rating
4.7
Reviews
41.1K
Latest month sales
B0F336CMMW
Polar Hair Dye Shampoo | Medium Brown Hair Dye Color Shampoo for Gray Hair | 3-in-1 for Men and Women | Vegan, Ammonia-Free, Easy 10-Minute Use - 6.76 fl oz
Price
$34.95
Rating
2.9
Reviews
2K
Latest month sales
B0752L2VSJ
L'Oreal Paris Elvive Color Vibrancy Protecting Shampoo, for Color Treated Hair, Shampoo with Linseed Elixir and Anti-Oxidants, for Anti-Fade, High Shine, and Color Protection, 28 Fl Oz
Unlock to view ASIN details and product titles
Price
$9.49
Rating
4.6
Reviews
6.8K
Latest month sales
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