Color Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Color sales on Amazon US totaled 250,000 units in July 2026 (▼ 22.8% vs. the prior month), generating an estimated $5,150,750 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 81.6% of unit volume and 81.7% of revenue, while a typical listing is priced at $15.73. The keyword itself pulled 25,543 Amazon queries over the same period (▲ 26.5% MoM).
Zooming out to the 12-month window ending July 2026, the color Top 50 moved 2,438,100 units and $48,345,315 in cumulative sales — an average of 203,175 units and $4,028,776 per month. Monthly throughput topped out at 324,000 units in June 2026 and dipped to 96,300 in May 2026, leaving the latest reading 3.0% lower than August 2025.
Color Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
250K
▼ 22.8% MoM
Monthly Revenue 2026/07
$5.2M
▼ 43.4% MoM
Top 10 Market Share 2026/07
81.6%
Color Market Share & Sales Concentration on Amazon US — July 2026
The most-sold color listing on Amazon US in July 2026 is ASIN B00006RVTS (Brand: Crayola), which sold 60,000 units at $6.49 apiece — equal to 24.0% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 204,000 units and $4,208,040 in July 2026 — 81.6% of unit volume and 81.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Color' on Amazon
July 2026
Is 81.6% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B00006RVTS
Crayola Colored Pencils (36ct), Teacher School Supplies for Kids & Adults, Preschool Classroom Must Haves, Coloring Gift, Ages 3+
60K
▲ 500.0%vs. prior month
$389.4K
latest month
12-month trend
B01B0ADMP8
Shout Color Catcher Dye-Trapping Laundry Sheets, 72 Count, (1-Pack) | Allows Mixed Whites & Colors in Load, Prevents Color Bleeding & Fading, Keeps Clothes Bright, Works in All Water Temperatures
30K
▼ 25.0%vs. prior month
$347.1K
latest month
12-month trend
B073CWSQ51
COLOR WOW Dream Coat – Anti-Humidity Frizz Control Spray for Glass Hair | Anti-frizz treatment and humidity-proofing spray delivers glassy-smooth, frizz-free hair. Heat activated, lasts 3-4 shampoos.
30K
▼ 70.0%vs. prior month
$888K
latest month
12-month trend
B0G1VBDXYF
Luxe Color Changing Foundation – Medium
20K
▼ 33.3%vs. prior month
$601K
latest month
12-month trend
B093W7CDWD
Colorescience FLEX Tinted Mineral Sunscreen SPF, Tone-Adapting Buildable Coverage with Zinc Oxide
20K
▼ 60.0%vs. prior month
$1.2M
latest month
12-month trend
B0GN8JW57H
Smooche Color Changing Foundation - Skin Tone Adapting Liquid Foundation for Women, Self Adjusting Natural Finish, Blurs Imperfections & Fine Lines, SPF 15, All Skin Types, 1.01 Fl Oz
10K
▲ 0.0%vs. prior month
$422.3K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Color Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Crayola is the best-performing color brand in July 2026, moving 60,000 units across 1 ASIN for 29.4% of Top 10 volume. SHOUT follows with 30,000 units (14.7%), ahead of COLOR WOW on 30,000 units (14.7%).
Volume is spread across 10 brands, with the top three holding 58.8% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $6.49 to $30.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Crayola
1 ASIN in Top 10
29.4%
Units
60K
Revenue
$389.4K
Avg. price
$6.49
B00006RVTS
$6.49·★4.8·50.2K revsCrayola Colored Pencils (36ct), Teacher School Supplies for Kids & Adults, Preschool Classroom Must Haves, Coloring Gift, Ages 3+
Units sold60K
SHOUT
1 ASIN in Top 10
14.7%
Units
30K
Revenue
$347.1K
Avg. price
$11.57
B01B0ADMP8
$11.57·★4.8·40.9K revsShout Color Catcher Dye-Trapping Laundry Sheets, 72 Count, (1-Pack) | Allows Mixed Whites & Colors in Load, Prevents Color Bleeding & Fading, Keeps Clothes Bright, Works in All Water Temperatures
Units sold30K
COLOR WOW
1 ASIN in Top 10
14.7%
Units
30K
Revenue
$888K
Avg. price
$30.00
B073CWSQ51
$30.00·★4.3·110.7K revsCOLOR WOW Dream Coat – Anti-Humidity Frizz Control Spray for Glass Hair | Anti-frizz treatment and humidity-proofing spray delivers glassy-smooth, frizz-free hair. Heat activated, lasts 3-4 shampoos.
Units sold30K
Trending Color Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B00006RVTS leads positive momentum with ▲ 500.0% MoM growth on 60K units, with B0F23SDMVM close behind at ▲ 300.0% MoM on 4K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00006RVTS
Crayola Colored Pencils (36ct), Teacher School Supplies for Kids & Adults, Preschool Classroom Must Haves, Coloring Gift, Ages 3+
Price
$6.49
Rating
4.8
Reviews
50.2K
Latest month sales
B0F23SDMVM
80 Colored Pencils Set, Oil-Based Soft Core for Adult Coloring Books, Professional Color Pencils Art Gifts for Artists, Beginners and Adults
Price
$9.99
Rating
4.6
Reviews
1.1K
Latest month sales
B0CPT7Y4SX
Crayola Colored Pencils Classpack (240ct), Teacher Must Haves, Classroom Essentials, Bulk Colored Pencils for Kids, 12 Colors, Back to for School Coloring Supplies
Unlock to view ASIN details and product titles
Price
$37.99
Rating
4.8
Reviews
542
Latest month sales
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