Colors Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Colors sales on Amazon US totaled 1,093,000 units in July 2026 (▲ 33.9% vs. the prior month), generating an estimated $11,505,040 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 53.1% of unit volume and 31.7% of revenue, while a typical listing is priced at $12.93. The keyword itself pulled 24,081 Amazon queries over the same period (▲ 13.5% MoM).
Zooming out to the 12-month window ending July 2026, the colors Top 50 moved 8,251,300 units and $97,115,719 in cumulative sales — an average of 687,608 units and $8,092,977 per month. Monthly throughput topped out at 1,110,500 units in August 2025 and dipped to 353,500 in May 2026, leaving the latest reading 1.6% lower than August 2025.
Colors Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
1.1M
▲ 33.9% MoM
Monthly Revenue 2026/07
$11.5M
▲ 2.0% MoM
Top 10 Market Share 2026/07
53.1%
Colors Market Share & Sales Concentration on Amazon US — July 2026
The most-sold colors listing on Amazon US in July 2026 is ASIN B00006IFHD (Brand: Sharpie), which sold 100,000 units at $7.99 apiece — equal to 9.1% of every unit tracked in this report and 11% ahead of the No. 2 listing.
The Top 10 ASINs account for 580,000 units and $3,651,600 in July 2026 — 53.1% of unit volume and 31.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Colors' on Amazon
July 2026
Is 53.1% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B00006IFHD
Sharpie Permanent Markers, Fine Tip, Black, 12 Count - Quick Drying, Fade Resistant, For Wood, Plastic, Paper, Metal, And More
100K
▲ 0.0%vs. prior month
$809K
latest month
12-month trend
B000Q5ZGIA
BIC Brite Liner Highlighters, Chisel Tip, 5-Count Pack, Assorted Colors | Ideal for Students and Teachers | Perfect for Notes and Textbooks | Bright Fluorescent Ink, Smudge Resistant, ACMI Approved
90K
▲ 125.0%vs. prior month
$173.7K
latest month
12-month trend
B00006RVTS
Crayola Colored Pencils (36ct), Teacher School Supplies for Kids & Adults, Preschool Classroom Must Haves, Coloring Gift, Ages 3+
60K
▲ 500.0%vs. prior month
$389.4K
latest month
12-month trend
B003HGGPLW
Crayola Broad Line Markers (12 Count), Washable Markers for Kids, Assorted Colors, Arts & Crafts Supplies, For Coloring Books & Art Projects, Ages 3+
60K
▲ 200.0%vs. prior month
$420K
latest month
12-month trend
B0096XWNNY
Crayola Crayons 24 ct (Pack of 2)
60K
▲ 1400.0%vs. prior month
$347.4K
latest month
12-month trend
B0004F7GUI
EXPO Dry Erase Markers, Low Odor Ink, Assorted Colors, Chisel Tip, 12 Count
60K
▲ 20.0%vs. prior month
$363K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Colors Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Crayola is the best-performing colors brand in July 2026, moving 210,000 units across 4 ASINs for 36.2% of Top 10 volume. Sharpie follows with 100,000 units (17.2%), ahead of BIC on 90,000 units (15.5%).
With 7 brands splitting the Top 10 and 69.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $1.79 to $7.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Crayola
4 ASINs in Top 10
36.2%
Units
210K
Revenue
$1.3M
Avg. price
$6.19
B00006RVTS
$6.49·★4.8·50.2K revsCrayola Colored Pencils (36ct), Teacher School Supplies for Kids & Adults, Preschool Classroom Must Haves, Coloring Gift, Ages 3+
Units sold60KB003HGGPLW
$7.99·★4.8·20.4K revsCrayola Broad Line Markers (12 Count), Washable Markers for Kids, Assorted Colors, Arts & Crafts Supplies, For Coloring Books & Art Projects, Ages 3+
Units sold60KB0096XWNNY
$4.41·★4.8·12.3K revsCrayola Crayons 24 ct (Pack of 2)
Units sold60KB000PCWKBA
$5.88·★4.7·17.8K revsCrayola Erasable Colored Pencils for Kids, 24ct Drawing Coloring Pencils | Teacher School Supplies & Homeschool Essentials for Kids, Gifts, Ages 6, 7, 8
Units sold30K
Sharpie
1 ASIN in Top 10
17.2%
Units
100K
Revenue
$809K
Avg. price
$7.99
B00006IFHD
$7.99·★4.8·46.4K revsSharpie Permanent Markers, Fine Tip, Black, 12 Count - Quick Drying, Fade Resistant, For Wood, Plastic, Paper, Metal, And More
Units sold100K
BIC
1 ASIN in Top 10
15.5%
Units
90K
Revenue
$173.7K
Avg. price
$1.79
B000Q5ZGIA
$1.79·★4.8·43.4K revsBIC Brite Liner Highlighters, Chisel Tip, 5-Count Pack, Assorted Colors | Ideal for Students and Teachers | Perfect for Notes and Textbooks | Bright Fluorescent Ink, Smudge Resistant, ACMI Approved
Units sold90K
Trending Colors Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B00006RVTS booked 60K units at $6.49, with ▲ 500.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00006RVTS
Crayola Colored Pencils (36ct), Teacher School Supplies for Kids & Adults, Preschool Classroom Must Haves, Coloring Gift, Ages 3+
Price
$6.49
Rating
4.8
Reviews
50.2K
Latest month sales
B0096XWNNY
Crayola Crayons 24 ct (Pack of 2)
Price
$4.41
Rating
4.8
Reviews
12.3K
Latest month sales
B000PCWKBA
Crayola Erasable Colored Pencils for Kids, 24ct Drawing Coloring Pencils | Teacher School Supplies & Homeschool Essentials for Kids, Gifts, Ages 6, 7, 8
Unlock to view ASIN details and product titles
Price
$5.88
Rating
4.7
Reviews
17.8K
Latest month sales
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