College School Supplies Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
College School Supplies sales on Amazon US totaled 1,144,000 units in July 2026 (▲ 75.2% vs. the prior month), generating an estimated $9,897,420 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 42.8% of unit volume and 36.9% of revenue, while a typical listing is priced at $10.04. The keyword itself pulled 60,287 Amazon queries over the same period (▲ 75.5% MoM).
Zooming out to the 12-month window ending July 2026, the college school supplies Top 50 moved 8,329,400 units and $77,344,466 in cumulative sales — an average of 694,117 units and $6,445,372 per month. Monthly throughput topped out at 2,010,200 units in August 2025 and dipped to 263,600 in May 2026, leaving the latest reading 43.1% lower than August 2025.
College School Supplies Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
1.1M
▲ 75.2% MoM
Monthly Revenue 2026/07
$9.9M
▲ 65.9% MoM
Top 10 Market Share 2026/07
42.8%
College School Supplies Market Share & Sales Concentration on Amazon US — July 2026
The most-sold college school supplies listing on Amazon US in July 2026 is ASIN B000Q5ZGIA (Brand: BIC), which sold 90,000 units at $1.79 apiece — equal to 7.9% of every unit tracked in this report and 13% ahead of the No. 2 listing.
The Top 10 ASINs account for 490,000 units and $3,647,400 in July 2026 — 42.8% of unit volume and 36.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'College School Supplies' on Amazon
July 2026
Is 42.8% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B000Q5ZGIA
BIC Brite Liner Highlighters, Chisel Tip, 5-Count Pack, Assorted Colors | Ideal for Students and Teachers | Perfect for Notes and Textbooks | Bright Fluorescent Ink, Smudge Resistant, ACMI Approved
90K
▲ 125.0%vs. prior month
$173.7K
latest month
12-month trend
B0CQ6QY3WH
BIC Xtra-Smooth Mechanical Pencils, 0.7 mm Medium Point, 40-Count | No. 2 Lead Resists Smudging and Erases Cleanly, Smooth Reliable Writing, Pastel Barrels, Bulk Pack for Students and Teachers
80K
▲ 700.0%vs. prior month
$595.2K
latest month
12-month trend
B082PN4X5J
Sharpie Gel Gel Pens, Black Barrel, Medium Point (0.7mm), Black Gel Ink, 12 Count - Home, Office, School, Journaling, Writing, Note-Taking, Teacher Supplies
50K
▲ 25.0%vs. prior month
$599.5K
latest month
12-month trend
B09RGH38NZ
BIC Xtra-Smooth Pastel Mechanical Pencils, Medium Point, 0.7mm, 24-Count | Bulk Pack for School or Office Use | Smooth Writing Experience | No. 2 Lead for Standardized Tests
50K
▲ 0.0%vs. prior month
$223.5K
latest month
12-month trend
B0007L1W0E
BIC Wite-Out Brand EZ Correct Correction Tape, 39.3 feet, 4-Count Pack of White Correction Tape, Fast, Clean and Easy to Use Tear-Resistant Tape Office or School Supplies | Instant Dry Application for Quick Corrections | Tear Resistant for Durability | Clear Dispenser Shows Remaining Tape Supply
50K
▲ 66.7%vs. prior month
$198K
latest month
12-month trend
B00006IDM7
Mead Composition Notebook, Wide Ruled Paper, 7.5" x 9.75", 100 Sheets, Black Marble (09910)
50K
▲ 733.3%vs. prior month
$99.5K
latest month
12-month trend
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Best College School Supplies Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
BIC is the best-performing college school supplies brand in July 2026, moving 270,000 units across 4 ASINs for 55.1% of Top 10 volume. Sharpie follows with 110,000 units (22.4%), ahead of Mead on 50,000 units (10.2%).
With 5 brands splitting the Top 10 and 87.8% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $1.99 to $9.46, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
BIC
4 ASINs in Top 10
55.1%
Units
270K
Revenue
$1.2M
Avg. price
$4.93
B000Q5ZGIA
$1.79·★4.8·43.4K revsBIC Brite Liner Highlighters, Chisel Tip, 5-Count Pack, Assorted Colors | Ideal for Students and Teachers | Perfect for Notes and Textbooks | Bright Fluorescent Ink, Smudge Resistant, ACMI Approved
Units sold90KB0CQ6QY3WH
$7.49·★4.8·3.8K revsBIC Xtra-Smooth Mechanical Pencils, 0.7 mm Medium Point, 40-Count | No. 2 Lead Resists Smudging and Erases Cleanly, Smooth Reliable Writing, Pastel Barrels, Bulk Pack for Students and Teachers
Units sold80KB09RGH38NZ
$4.47·★4.8·68.8K revsBIC Xtra-Smooth Pastel Mechanical Pencils, Medium Point, 0.7mm, 24-Count | Bulk Pack for School or Office Use | Smooth Writing Experience | No. 2 Lead for Standardized Tests
Units sold50KB0007L1W0E
$5.97·★4.6·66.9K revsBIC Wite-Out Brand EZ Correct Correction Tape, 39.3 feet, 4-Count Pack of White Correction Tape, Fast, Clean and Easy to Use Tear-Resistant Tape Office or School Supplies | Instant Dry Application for Quick Corrections | Tear Resistant for Durability | Clear Dispenser Shows Remaining Tape Supply
Units sold50K
Sharpie
3 ASINs in Top 10
22.4%
Units
110K
Revenue
$1.1M
Avg. price
$9.46
B082PN4X5J
$9.99·★4.7·84.2K revsSharpie Gel Gel Pens, Black Barrel, Medium Point (0.7mm), Black Gel Ink, 12 Count - Home, Office, School, Journaling, Writing, Note-Taking, Teacher Supplies
Units sold50KB019QROV9S
$12.66·★4.8·16.4K revsSharpie Clear View Highlighter Sticks, Chisel Tip Highlighter Market Set, Essential School & Teacher Supplies, Smear Resistant, Assorted Color Highlighters, 8-Pack
Units sold30KB08MBFPFCQ
$5.74·★4.8·33.5K revsSharpie Permanent Markers Variety Pack, Includes Chisel, Fine, and Ultra-Fine Tips, Black, 6 Count - Poster, Office, School Supplies
Units sold30K
Mead
1 ASIN in Top 10
10.2%
Units
50K
Revenue
$99.5K
Avg. price
$1.99
B00006IDM7
$1.99·★4.8·15.6K revsMead Composition Notebook, Wide Ruled Paper, 7.5" x 9.75", 100 Sheets, Black Marble (09910)
Units sold50K
Trending College School Supplies Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0CQ6QY3WH booked 80K units at $7.49, with ▲ 700.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CQ6QY3WH
BIC Xtra-Smooth Mechanical Pencils, 0.7 mm Medium Point, 40-Count | No. 2 Lead Resists Smudging and Erases Cleanly, Smooth Reliable Writing, Pastel Barrels, Bulk Pack for Students and Teachers
Price
$7.49
Rating
4.8
Reviews
3.8K
Latest month sales
B00006IDM7
Mead Composition Notebook, Wide Ruled Paper, 7.5" x 9.75", 100 Sheets, Black Marble (09910)
Price
$1.99
Rating
4.8
Reviews
15.6K
Latest month sales
B0007QCQGI
JanSport SuperBreak One Backpacks - Durable, Lightweight Bookbag with 1 Main Compartment, Front Utility Pocket with Built-in Organizer - Premium Backpack, Black
Unlock to view ASIN details and product titles
Price
$39.31
Rating
4.6
Reviews
45K
Latest month sales
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