Coffee Cake Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Coffee Cake sales on Amazon US totaled 331,800 units in July 2026 (▼ 4.1% vs. the prior month), generating an estimated $1,696,206 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 42.2% of unit volume and 32.4% of revenue, while a typical listing is priced at $6.67. The keyword itself pulled 17,882 Amazon queries over the same period (▲ 11.1% MoM).
Zooming out to the 12-month window ending July 2026, the coffee cake Top 50 moved 2,997,200 units and $15,395,494 in cumulative sales — an average of 249,767 units and $1,282,958 per month. Monthly throughput topped out at 346,100 units in June 2026 and dipped to 199,100 in September 2025, leaving the latest reading 66.2% higher than August 2025.
Coffee Cake Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
331.8K
▼ 4.1% MoM
Monthly Revenue 2026/07
$1.7M
▼ 0.6% MoM
Top 10 Market Share 2026/07
42.2%
Coffee Cake Market Share & Sales Concentration on Amazon US — July 2026
The most-sold coffee cake listing on Amazon US in July 2026 is ASIN B006663ODM (Brand: Little Debbie), which sold 30,000 units at $3.00 apiece — equal to 9.0% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 140,000 units and $550,200 in July 2026 — 42.2% of unit volume and 32.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Coffee Cake' on Amazon
July 2026
Is 42.2% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B006663ODM
Little Debbie, Cosmic Brownies, 6 Count
30K
▲ 0.0%vs. prior month
$89.4K
latest month
12-month trend
B082VZN75G
Amazon Grocery, Two Bite Brownies, 11.4 Oz, Frozen
20K
▼ 33.3%vs. prior month
$85K
latest month
12-month trend
B0G7MS4Y8W
Little Bites Chocolatey Chip Muffins, 5 individual packs, (1.5 oz each), Made with Real Chocolate Chip Mini Muffins, 7.5 oz Multipack
20K
▲ 100.0%vs. prior month
$78K
latest month
12-month trend
B003FJ6KES
Little Debbie Honey Buns, 6 Individually Wrapped Pastries, 10.6 OZ Box
10K
▼ 50.0%vs. prior month
$27.2K
latest month
12-month trend
B074FJMHGL
Little Debbie Swiss Rolls, 13 Ounce
10K
▼ 50.0%vs. prior month
$29.5K
latest month
12-month trend
B082VZ7BT2
Amazon Grocery, Blueberry Muffins, 14 Oz, 4 Ct, Frozen
10K
▲ 0.0%vs. prior month
$44.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Coffee Cake Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Little Debbie is the best-performing coffee cake brand in July 2026, moving 50,000 units across 3 ASINs for 35.7% of Top 10 volume. Amazon Grocery follows with 50,000 units (35.7%), ahead of Entenmann's on 20,000 units (14.3%).
With 4 brands splitting the Top 10 and 85.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $3.02 to $3.98, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Little Debbie
3 ASINs in Top 10
35.7%
Units
50K
Revenue
$146.1K
Avg. price
$3.02
B006663ODM
$3.00·★4.6·16.5K revsLittle Debbie, Cosmic Brownies, 6 Count
Units sold30KB003FJ6KES
$3.00·★4.5·17.8K revsLittle Debbie Honey Buns, 6 Individually Wrapped Pastries, 10.6 OZ Box
Units sold10KB074FJMHGL
$3.07·★4.5·7.8K revsLittle Debbie Swiss Rolls, 13 Ounce
Units sold10K
Amazon Grocery
4 ASINs in Top 10
35.7%
Units
50K
Revenue
$189.1K
Avg. price
$3.52
B082VZN75G
$4.05·★4.7·2.3K revsAmazon Grocery, Two Bite Brownies, 11.4 Oz, Frozen
Units sold20KB082VZ7BT2
$4.49·★4.4·2K revsAmazon Grocery, Blueberry Muffins, 14 Oz, 4 Ct, Frozen
Units sold10KB08CK1FK33
$4.29·★4.1·2.5K revsAmazon Grocery, Mini Cinnamon Rolls, 12 Oz, Frozen
Units sold10KB096Y3RX1W
$1.27·★4.2·4.5K revsAmazon Grocery, Frosted Toaster Pastries, Fudge, 13.5 ounce, 8 Ct
Units sold10K
Entenmann's
1 ASIN in Top 10
14.3%
Units
20K
Revenue
$78K
Avg. price
$3.98
B0G7MS4Y8W
$3.98·★4.6·677 revsLittle Bites Chocolatey Chip Muffins, 5 individual packs, (1.5 oz each), Made with Real Chocolate Chip Mini Muffins, 7.5 oz Multipack
Units sold20K
Trending Coffee Cake Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B09RWQT56S booked 10K units at $7.69, with ▲ 11.1% MoM change. On the growth side, B00DBM3KAQ leads positive momentum with ▲ 700.0% MoM growth on 800 units, with B00COJDO5I close behind at ▲ 300.0% MoM on 4K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B09RWQT56S
Whole Foods Market Blueberry Muffin 4pk
Price
$7.69
Rating
4.4
Reviews
2.1K
Latest month sales
B00DBM3KAQ
Fiber One 70 Calorie Cinnamon Coffee Cake Soft-Baked Bars, 6 Bars, 5.34 oz | 21% Daily Value of Fiber per Bar, 70 Calories & 2g Sugar, 5g Net Carbs, Office Snack or Lunchbox Add-On
Price
$2.99
Rating
4.4
Reviews
8.6K
Latest month sales
B00COJDO5I
Little Debbie Donut Sticks 6 Individually Wrapped Snack Cakes, 10 OZ Box
Unlock to view ASIN details and product titles
Price
$3.11
Rating
4.3
Reviews
2.2K
Latest month sales
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