Moon Pies Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Moon Pies sales on Amazon US totaled 134,400 units in July 2026 (▼ 17.9% vs. the prior month), generating an estimated $1,154,140 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 73.7% of unit volume and 64.0% of revenue, while a typical listing is priced at $14.13. The keyword itself pulled 17,374 Amazon queries over the same period (▼ 2.8% MoM).
Zooming out to the 12-month window ending July 2026, the moon pies Top 50 moved 1,493,450 units and $15,353,614 in cumulative sales — an average of 124,454 units and $1,279,468 per month. Monthly throughput topped out at 163,750 units in June 2026 and dipped to 91,000 in May 2026, leaving the latest reading 20.8% higher than August 2025.
Moon Pies Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
134.4K
▼ 17.9% MoM
Monthly Revenue 2026/07
$1.2M
▼ 17.0% MoM
Top 10 Market Share 2026/07
73.7%
Moon Pies Market Share & Sales Concentration on Amazon US — July 2026
The most-sold moon pies listing on Amazon US in July 2026 is ASIN B00PC5CI8K (Brand: Kellogg's), which sold 30,000 units at $4.96 apiece — equal to 22.3% of every unit tracked in this report and 3.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 99,000 units and $738,760 in July 2026 — 73.7% of unit volume and 64.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Moon Pies' on Amazon
July 2026
Is 73.7% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B00PC5CI8K
RICE KRISPIES TREATS Crispy Marshmallow Squares, Kids Snacks, Cereal Bars, Original, 12.4oz Box (16 Bars)
30K
▼ 25.0%vs. prior month
$148.8K
latest month
12-month trend
B074FDWW3T
Little Debbie Oatmeal Crème Pies, 12 Individually Wrapped Sandwich Cookies, 16.2 OZ Box
10K
▲ 0.0%vs. prior month
$29.3K
latest month
12-month trend
B0CJ1LSYLG
Handi-Snacks RITZ Crackers 'N Cheesy Dip Snack Packs, 20 Snack Packs | Individually Wrapped
10K
▼ 50.0%vs. prior month
$91.1K
latest month
12-month trend
B0G7MB65VB
Little Bites Party Cake Muffins, 5 individual packs, (1.5 oz each), Cake and Sprinkles Mini Muffins, 7.5 oz Multipack
10K
▲ 0.0%vs. prior month
$36.6K
latest month
12-month trend
B0CJ25GVFG
Handi-Snacks OREO Cookie Sticks 'N Creme Dip Snack Packs, 20 Snack Packs | Individually Wrapped
9K
▲ 28.6%vs. prior month
$104K
latest month
12-month trend
B0092BQQCE
Little Debbie Fudge Rounds, 9.5 Oz
7K
▼ 12.5%vs. prior month
$21.4K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Moon Pies Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Kellogg's is the best-performing moon pies brand in July 2026, moving 30,000 units across 1 ASIN for 30.3% of Top 10 volume. Entenmann's follows with 21,000 units (21.2%), ahead of Little Debbie on 17,000 units (17.2%).
With 7 brands splitting the Top 10 and 68.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $2.96 to $4.96, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Kellogg's
1 ASIN in Top 10
30.3%
Units
30K
Revenue
$148.8K
Avg. price
$4.96
B00PC5CI8K
$4.96·★4.8·80K revsRICE KRISPIES TREATS Crispy Marshmallow Squares, Kids Snacks, Cereal Bars, Original, 12.4oz Box (16 Bars)
Units sold30K
Entenmann's
3 ASINs in Top 10
21.2%
Units
21K
Revenue
$79.9K
Avg. price
$3.99
B0G7MB65VB
$3.99·★4.6·566 revsLittle Bites Party Cake Muffins, 5 individual packs, (1.5 oz each), Cake and Sprinkles Mini Muffins, 7.5 oz Multipack
Units sold10KB0G7MBPDXZ
$3.98·★4.4·308 revsLittle Bites Fudge Brownies, 5 individual packs, (1.8 oz each), Made with Real Chocolate Mini Muffins, 9 oz Multipack
Units sold6KB0G88Q36K4
$3.99·★4.5·289 revsLittle Bites Banana Muffins, 5 individual packs, (1.5 oz each), Made with Real Banana Mini Muffins, 7.5 oz Multipack
Units sold5K
Little Debbie
2 ASINs in Top 10
17.2%
Units
17K
Revenue
$50.7K
Avg. price
$2.96
B074FDWW3T
$2.75·★4.6·33.6K revsLittle Debbie Oatmeal Crème Pies, 12 Individually Wrapped Sandwich Cookies, 16.2 OZ Box
Units sold10KB0092BQQCE
$3.18·★4.4·3.2K revsLittle Debbie Fudge Rounds, 9.5 Oz
Units sold7K
Trending Moon Pies Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0CV4DFK75 booked 6K units at $26.99, with ▲ 50.0% MoM change. On the growth side, B0FJ2ZQ5T5 leads positive momentum with ▲ 700.0% MoM growth on 800 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CV4DFK75
Legendary Foods Frosted Cinnamon Protein Pastry, 22g Protein, 8 Count | Protein Pastry, Keto Snack, Frosted Breakfast Tart, High Protein Keto Treats, Healthy Snacks for Adults & Kids
Price
$26.99
Rating
4.2
Reviews
973
Latest month sales
B0G88Q36K4
Little Bites Banana Muffins, 5 individual packs, (1.5 oz each), Made with Real Banana Mini Muffins, 7.5 oz Multipack
Price
$3.99
Rating
4.5
Reviews
289
Latest month sales
B0FJ2ZQ5T5
Moon Pie Minis 36 Pack. 6 Pies of Each: Original, Once in a Blue Moon Blueberry, Vanilla, Banana, Strawberry, Salted Caramel. 1oz. Snack Pies Individually Wrapped.
Unlock to view ASIN details and product titles
Price
$18.97
Rating
4.4
Reviews
366
Latest month sales
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