Cleaning Wipes Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Cleaning Wipes sales on Amazon US totaled 1,299,000 units in July 2026 (▲ 1.1% vs. the prior month), generating an estimated $17,397,930 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 63.1% of unit volume and 65.0% of revenue, while a typical listing is priced at $13.32. The keyword itself pulled 97,857 Amazon queries over the same period (▲ 34.8% MoM).
Zooming out to the 12-month window ending July 2026, the cleaning wipes Top 50 moved 13,785,600 units and $192,934,872 in cumulative sales — an average of 1,148,800 units and $16,077,906 per month. Monthly throughput topped out at 1,314,400 units in August 2025 and dipped to 779,000 in May 2026, leaving the latest reading 1.2% lower than August 2025.
Cleaning Wipes Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
1.3M
▲ 1.1% MoM
Monthly Revenue 2026/07
$17.4M
▼ 1.7% MoM
Top 10 Market Share 2026/07
63.1%
Cleaning Wipes Market Share & Sales Concentration on Amazon US — July 2026
The most-sold cleaning wipes listing on Amazon US in July 2026 is ASIN B00HSC9F2C (Brand: Clorox), which sold 100,000 units at $10.23 apiece — equal to 7.7% of every unit tracked in this report.
The Top 10 ASINs account for 820,000 units and $11,302,800 in July 2026 — 63.1% of unit volume and 65.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Cleaning Wipes' on Amazon
July 2026
Is 63.1% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B00HSC9F2C
Clorox Disinfecting Wipes Back to School Variety Pack, 75 Count Each, Pack of 3 (Package May Vary)
100K
▲ 0.0%vs. prior month
$1.2M
latest month
12-month trend
B00U2VQZDS
Neutrogena Makeup Remover Micellar Wipes, 2 Pack of 25 Ct | Plant-Based Micellar Water Cleansing Cloths, Gently Removes Oil, Dirt & Waterproof Makeup, No Heavy Residue, Alcohol-Free
100K
▲ 0.0%vs. prior month
$997K
latest month
12-month trend
B07ND3WR64
Cottonelle Fresh Feel Flushable Wet Wipes, Adult Wet Wipes, 8 Flip-Top Packs, 42 Wipes Per Pack (336 Total Wipes)
100K
▲ 0.0%vs. prior month
$1.1M
latest month
12-month trend
B07PBXXNCY
Clean Skin Club Clean Towels XL®, 100% USDA Biobased Face Towel, Disposable Face Towelette, Eczema Association Accepted, Makeup Remover Dry Wipes, Ultra Soft, 1 Pack, 50 Ct
100K
▲ 0.0%vs. prior month
$1.8M
latest month
12-month trend
B0BNNVT2VH
Lysol Disinfecting Wipes, Cleaner, Lemon + Mango + Linen, 80 ct. (4 Pack) | All Purpose Cleaner, Sanitizing, Deodorizing, Apartment Essentials, Back To School Cleaning Supplies, Kitchen & Bathroom Wipe
100K
▲ 0.0%vs. prior month
$1.5M
latest month
12-month trend
B07F246YG1
Amazon Basics Disinfecting Wipes, Lemon & Fresh Scent, Sanitizes, Cleans, Disinfects & Deodorizes, 255 Count (3 Packs of 85), Packaging May Vary
100K
▲ 0.0%vs. prior month
$1.1M
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Cleaning Wipes Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Amazon Basics is the best-performing cleaning wipes brand in July 2026, moving 170,000 units across 2 ASINs for 20.7% of Top 10 volume. Clorox follows with 100,000 units (12.2%), ahead of Neutrogena on 100,000 units (12.2%).
Volume is spread across 9 brands, with the top three holding 45.1% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $9.97 to $12.20, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Amazon Basics
2 ASINs in Top 10
20.7%
Units
170K
Revenue
$2M
Avg. price
$12.20
B07F246YG1
$11.09·★4.7·94K revsAmazon Basics Disinfecting Wipes, Lemon & Fresh Scent, Sanitizes, Cleans, Disinfects & Deodorizes, 255 Count (3 Packs of 85), Packaging May Vary
Units sold100KB08R17N9VV
$13.31·★4.7·94K revsAmazon Basics Disinfecting Wipes, Lemon & Fresh Scent, Sanitizes, Cleans, Disinfects, Deodorizes, 340 Count (4 Packs of 85), Packaging May Vary
Units sold70K
Clorox
1 ASIN in Top 10
12.2%
Units
100K
Revenue
$1.2M
Avg. price
$10.23
B00HSC9F2C
$10.23·★4.8·120.7K revsClorox Disinfecting Wipes Back to School Variety Pack, 75 Count Each, Pack of 3 (Package May Vary)
Units sold100K
Neutrogena
1 ASIN in Top 10
12.2%
Units
100K
Revenue
$997K
Avg. price
$9.97
B00U2VQZDS
$9.97·★4.8·121.2K revsNeutrogena Makeup Remover Micellar Wipes, 2 Pack of 25 Ct | Plant-Based Micellar Water Cleansing Cloths, Gently Removes Oil, Dirt & Waterproof Makeup, No Heavy Residue, Alcohol-Free
Units sold100K
Trending Cleaning Wipes Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B001F03SDA leads positive momentum with ▲ 400.0% MoM growth on 5K units, with B00MTSIBMU close behind at ▲ 200.0% MoM on 30K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B001F03SDA
CloroxPro Clorox Disinfecting Wipes, Fresh Scent, 75 Count (Package May Vary)
Price
$4.49
Rating
4.8
Reviews
5.3K
Latest month sales
B00MTSIBMU
Lysol Disinfecting Wipes, Multi-Surface Cleaner, Lemon, 80 ct. (3 Pack) | All Purpose Cleaner, Sanitizing, Deodorizing, Apartment Essentials, Back To School Cleaning Supplies, Kitchen & Bathroom Wipe
Price
$12.97
Rating
4.8
Reviews
30.5K
Latest month sales
B07F24HVRR
Amazon Basics Disinfecting Wipes, Lemon Scent, for Sanitizing, Cleaning & Deodorizing, 255 Count (3 Packs of 85), Packaging May Vary
Unlock to view ASIN details and product titles
Price
$12.03
Rating
4.7
Reviews
94K
Latest month sales
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