Clorox Wipes Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

Clorox is the best-performing clorox wipes brand in July 2026, moving 190,000 units across 4 ASINs for 35.2% of Top 10 volume. Amazon Basics follows with 190,000 units (35.2%), ahead of Lysol on 160,000 units (29.6%).

With 3 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $11.16 to $14.30, which frames the price band a competing listing has to justify.

Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B07F24HVRR booked 20K units at $12.03, with ▲ 100.0% MoM change. On the growth side, B078HD74BK leads positive momentum with ▲ 900.0% MoM growth on 500 units, with B001F03SDA close behind at ▲ 400.0% MoM on 5K units.

The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.