Clorox Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Clorox sales on Amazon US totaled 1,103,000 units in July 2026 (▲ 4.7% vs. the prior month), generating an estimated $14,219,580 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 54.4% of unit volume and 53.7% of revenue, while a typical listing is priced at $12.40. The keyword itself pulled 85,633 Amazon queries over the same period (▲ 21.2% MoM).
Zooming out to the 12-month window ending July 2026, the clorox Top 50 moved 9,955,800 units and $131,887,574 in cumulative sales — an average of 829,650 units and $10,990,631 per month. Monthly throughput topped out at 1,103,000 units in July 2026 and dipped to 551,400 in May 2026, leaving the latest reading 25.1% higher than August 2025.
Clorox Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
1.1M
▲ 4.7% MoM
Monthly Revenue 2026/07
$14.2M
▼ 0.2% MoM
Top 10 Market Share 2026/07
54.4%
Clorox Market Share & Sales Concentration on Amazon US — July 2026
The most-sold clorox listing on Amazon US in July 2026 is ASIN B00HSC9F2C (Brand: Clorox), which sold 100,000 units at $10.23 apiece — equal to 9.1% of every unit tracked in this report.
The Top 10 ASINs account for 600,000 units and $7,631,800 in July 2026 — 54.4% of unit volume and 53.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Clorox' on Amazon
July 2026
Is 54.4% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00HSC9F2C
Clorox Disinfecting Wipes Back to School Variety Pack, 75 Count Each, Pack of 3 (Package May Vary)
100K
▲ 0.0%vs. prior month
$1.2M
latest month
12-month trend
B00W5D1MDE
Clorox Toilet Bowl Cleaner Clinging Bleach Gel, Kills 99.9% of Bacteria and Viruses, Ocean Mist, 24 Fl Oz, Pack of 2
100K
▲ 0.0%vs. prior month
$524K
latest month
12-month trend
B0BNNVT2VH
Lysol Disinfecting Wipes, Cleaner, Lemon + Mango + Linen, 80 ct. (4 Pack) | All Purpose Cleaner, Sanitizing, Deodorizing, Apartment Essentials, Back To School Cleaning Supplies, Kitchen & Bathroom Wipe
100K
▲ 0.0%vs. prior month
$1.5M
latest month
12-month trend
B00U2T6SQ4
Clorox ToiletWand Disposable Toilet Cleaner Refills, 30 Count, Kills 99.9% of Germs and Viruses, Touch-Free Toilet Cleaning, Original Scent
60K
▲ 0.0%vs. prior month
$1.1M
latest month
12-month trend
B01N132P9C
Clorox® Pool&Spa™ Swimming Pool Algaecide and Clarifier, Prevents and Treats Pool Algae, Clears Water, 128 Fl Oz (Pack of 1)
50K
▲ 25.0%vs. prior month
$744K
latest month
12-month trend
B0010B5EQS
Clorox ToiletWand Toilet Cleaning System, Wand, Caddy and 6 Refill Heads
40K
▲ 0.0%vs. prior month
$432K
latest month
12-month trend
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Best Clorox Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Clorox is the best-performing clorox brand in July 2026, moving 450,000 units across 8 ASINs for 75.0% of Top 10 volume. Lysol follows with 100,000 units (16.7%), ahead of CLOROX Pool&Spa on 50,000 units (8.3%).
With 3 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $12.73 to $14.97, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Clorox
8 ASINs in Top 10
75.0%
Units
450K
Revenue
$5.4M
Avg. price
$12.73
B00HSC9F2C
$10.23·★4.8·120.7K revsClorox Disinfecting Wipes Back to School Variety Pack, 75 Count Each, Pack of 3 (Package May Vary)
Units sold100KB00W5D1MDE
$5.24·★4.8·44.8K revsClorox Toilet Bowl Cleaner Clinging Bleach Gel, Kills 99.9% of Bacteria and Viruses, Ocean Mist, 24 Fl Oz, Pack of 2
Units sold100KB00U2T6SQ4
$18.24·★4.7·86.7K revsClorox ToiletWand Disposable Toilet Cleaner Refills, 30 Count, Kills 99.9% of Germs and Viruses, Touch-Free Toilet Cleaning, Original Scent
Units sold60KB0010B5EQS
$12.84·★4.7·143.8K revsClorox ToiletWand Toilet Cleaning System, Wand, Caddy and 6 Refill Heads
Units sold40KB07ZGHZVRY
$20.41·★4.7·143.8K revsClorox ToiletWand Toilet Bowl Cleaner- Toilet Brush, Storage Caddy and 16 Disinfecting Refill Heads
Units sold40KB09PZLN5ZF
$14.12·★4.8·10.6K revsClorox Disinfecting All-Purpose Cleaner, 32 fl. Oz., and Bathroom Cleaner, Bleach Free, Household Essentials, Cleans Dirt and Grime Off Most Surfaces and Countertops, 32 fl. oz.
Units sold40KB0FG8J2SNC
$15.78·★4.7·2.2K revsClorox Clean-Up Multi-Surface Cleaner with Bleach, 32 fl. oz., Pack of 3
Units sold40KB01AIPVDI4
$4.99·★4.8·11.6K revsClorox Disinfecting Wipes Back to School, Bleach Free, Fresh Scent, 75 Count (Pack May Vary)
Units sold30K
Lysol
1 ASIN in Top 10
16.7%
Units
100K
Revenue
$1.5M
Avg. price
$14.97
B0BNNVT2VH
$14.97·★4.8·23.6K revsLysol Disinfecting Wipes, Cleaner, Lemon + Mango + Linen, 80 ct. (4 Pack) | All Purpose Cleaner, Sanitizing, Deodorizing, Apartment Essentials, Back To School Cleaning Supplies, Kitchen & Bathroom Wipe
Units sold100K
CLOROX Pool&Spa
1 ASIN in Top 10
8.3%
Units
50K
Revenue
$744K
Avg. price
$14.88
B01N132P9C
$14.88·★4.5·15.9K revsClorox® Pool&Spa™ Swimming Pool Algaecide and Clarifier, Prevents and Treats Pool Algae, Clears Water, 128 Fl Oz (Pack of 1)
Units sold50K
Trending Clorox Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B01AIPVDI4 booked 30K units at $4.99, with ▲ 50.0% MoM change. On the growth side, B001F03SDA leads positive momentum with ▲ 400.0% MoM growth on 5K units, with B003JXR45Y close behind at ▲ 250.0% MoM on 7K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B01AIPVDI4
Clorox Disinfecting Wipes Back to School, Bleach Free, Fresh Scent, 75 Count (Pack May Vary)
Price
$4.99
Rating
4.8
Reviews
11.6K
Latest month sales
B001F03SDA
CloroxPro Clorox Disinfecting Wipes, Fresh Scent, 75 Count (Package May Vary)
Price
$4.49
Rating
4.8
Reviews
5.3K
Latest month sales
B003JXR45Y
CloroxPro Clean-Up Disinfectant Spray Cleaner with Bleach, 32 oz. | One-Step Multi Purpose Cleaner, Sanitizer, Disinfectant and Stain Remover, Safe on Most Surfaces
Unlock to view ASIN details and product titles
Price
$7.24
Rating
4.7
Reviews
3.6K
Latest month sales
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