Clay Tools Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Clay Tools sales on Amazon US totaled 140,900 units in July 2026 (▲ 4.4% vs. the prior month), generating an estimated $1,595,331 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 59.6% of unit volume and 63.1% of revenue, while a typical listing is priced at $10.24. The keyword itself pulled 31,516 Amazon queries over the same period (▲ 6.4% MoM).
Zooming out to the 12-month window ending July 2026, the clay tools Top 50 moved 1,886,150 units and $22,874,452 in cumulative sales — an average of 157,179 units and $1,906,204 per month. Monthly throughput topped out at 282,300 units in December 2025 and dipped to 87,600 in May 2026, leaving the latest reading 0.7% lower than August 2025.
Clay Tools Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
140.9K
▲ 4.4% MoM
Monthly Revenue 2026/07
$1.6M
▲ 0.7% MoM
Top 10 Market Share 2026/07
59.6%
Clay Tools Market Share & Sales Concentration on Amazon US — July 2026
The most-sold clay tools listing on Amazon US in July 2026 is ASIN B089T7PX27 (Brand: Crayola), which sold 20,000 units at $11.24 apiece — equal to 14.2% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 84,000 units and $1,006,980 in July 2026 — 59.6% of unit volume and 63.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Clay Tools' on Amazon
July 2026
Is 59.6% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B089T7PX27
Crayola Air Dry Clay (5lbs), Teacher Supplies, Natural White Modeling Clay for Kids, Sculpting Material, Bulk Craft Supplies for Art Classrooms
20K
▲ 0.0%vs. prior month
$236.8K
latest month
12-month trend
B08GKJ8Q8T
DIYSELF Craft Hobby Knife Set with 10 Extra #11 Blades, 6-Inch Metal Ruler | Exacto Knife for Crafting, Precision Cutting for Polymer Clay, Paper, Vinyl, Stencils & Models, Artists & Hobbyists, Purple
10K
▲ 25.0%vs. prior month
$49.9K
latest month
12-month trend
B0DCFPTLLF
MuseLuxe Air Dry Clay - 32 Colors Modeling Clay Kit with 3 Sculpting Tools | Safe & Non-Toxic,Crafts DIY Magic Gifts Toys for Boys,Girls,Kids
10K
▲ 0.0%vs. prior month
$79.9K
latest month
12-month trend
B08VHYX96W
HARDELL Mini Cordless Rotary Tool, 5-Speed 69pcs Kit for 3D Printer Sanding | 5000-18000RPM, 2000mAh, USB-C, LED Light, Case – Engraving Pen for Polishing, Drilling, Carving, DIY Crafts
10K
▲ 11.1%vs. prior month
$242.4K
latest month
12-month trend
B00TPMDNSU
Play-Doh Starter Set 9-Piece Kit with Storage Tote & 4 Modeling Compound Cans, Ages 3+, Presentation May Vary
8K
▲ 100.0%vs. prior month
$76.6K
latest month
12-month trend
B001GAP4YA
DAS Modeling Clay Air Hardening, White, 2.2lb, 1 Count | Supports classroom learning, crafts and creative activities
7K
▼ 12.5%vs. prior month
$101.8K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Clay Tools Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Crayola is the best-performing clay tools brand in July 2026, moving 20,000 units across 1 ASIN for 23.8% of Top 10 volume. DIYSELF follows with 16,000 units (19.0%), ahead of MuseLuxe on 10,000 units (11.9%).
Volume is spread across 9 brands, with the top three holding 54.8% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $5.99 to $11.24, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Crayola
1 ASIN in Top 10
23.8%
Units
20K
Revenue
$236.8K
Avg. price
$11.24
B089T7PX27
$11.24·★4.6·24.9K revsCrayola Air Dry Clay (5lbs), Teacher Supplies, Natural White Modeling Clay for Kids, Sculpting Material, Bulk Craft Supplies for Art Classrooms
Units sold20K
DIYSELF
2 ASINs in Top 10
19.0%
Units
16K
Revenue
$91.8K
Avg. price
$5.99
B08GKJ8Q8T
$4.99·★4.5·5.8K revsDIYSELF Craft Hobby Knife Set with 10 Extra #11 Blades, 6-Inch Metal Ruler | Exacto Knife for Crafting, Precision Cutting for Polymer Clay, Paper, Vinyl, Stencils & Models, Artists & Hobbyists, Purple
Units sold10KB0D4DKYL2C
$6.99·★4.6·5.4K revsDIYSELF Exacto Knife 12 Pcs Exacto Knife Set with Case for Crafting | Craft Hobby Precision Knife with 11 Blades for Scrapbooking Models 3D Printing Clay Rubber Stamps Gift for Women Adults Men
Units sold6K
MuseLuxe
1 ASIN in Top 10
11.9%
Units
10K
Revenue
$79.9K
Avg. price
$7.99
B0DCFPTLLF
$7.99·★4.5·1.5K revsMuseLuxe Air Dry Clay - 32 Colors Modeling Clay Kit with 3 Sculpting Tools | Safe & Non-Toxic,Crafts DIY Magic Gifts Toys for Boys,Girls,Kids
Units sold10K
Trending Clay Tools Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0CP92R1Y3 booked 4K units at $11.99, with ▲ 33.3% MoM change. On the growth side, B0GWTWDGFT leads positive momentum with ▲ 233.3% MoM growth on 1K units, with B0GV47XS5R close behind at ▲ 150.0% MoM on 1K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CP92R1Y3
100ml Air Dry Clay Glaze, Protect Clay Surfaces,Delivers Gloss Glaze Effect | Gloss Glaze, Air Dry Clay Varnish, Waterproof, Dustproof, Prevents Clay Scratches & Wear
Price
$11.99
Rating
4.7
Reviews
1K
Latest month sales
B0GWTWDGFT
Leyclub 29 PCS Clay Tool, Clay Sculpting Tools Kit, Pottery Tools Can be Used for Stippling, Carving, Molding, and Shaping Clay Crafts, for Beginners, Hobbyists, Artists
Price
$9.59
Rating
4.7
Reviews
37
Latest month sales
B0GV47XS5R
Dough and Clay Play Tools Kit for Kids, Modeling Clay Accessories for Toddlers, Animal Cutters with DIY Rollers & Safety Scissors, Dough Extruder Easy Squeeze for Kids, Ideal Home Play & Baking Set
Unlock to view ASIN details and product titles
Price
$13.99
Rating
4.6
Reviews
54
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this clay tools report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card