Clay Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Clay sales on Amazon US totaled 297,000 units in July 2026 (▼ 5.5% vs. the prior month), generating an estimated $4,944,810 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 58.6% of unit volume and 55.3% of revenue, while a typical listing is priced at $18.05. The keyword itself pulled 142,136 Amazon queries over the same period (▲ 22.6% MoM).
Zooming out to the 12-month window ending July 2026, the clay Top 50 moved 3,355,850 units and $55,528,968 in cumulative sales — an average of 279,654 units and $4,627,414 per month. Monthly throughput topped out at 386,500 units in December 2025 and dipped to 186,000 in May 2026, leaving the latest reading 28.4% higher than August 2025.
Clay Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
297K
▼ 5.5% MoM
Monthly Revenue 2026/07
$4.9M
▼ 10.0% MoM
Top 10 Market Share 2026/07
58.6%
Clay Market Share & Sales Concentration on Amazon US — July 2026
The most-sold clay listing on Amazon US in July 2026 is ASIN B0009X0QSY (Brand: Dr. Elsey's), which sold 70,000 units at $12.99 apiece — equal to 23.6% of every unit tracked in this report and 3.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 174,000 units and $2,736,940 in July 2026 — 58.6% of unit volume and 55.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Clay' on Amazon
July 2026
Is 58.6% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B0009X0QSY
Dr. Elsey's Ultra Unscented Clumping Clay Cat Litter 18 lb Bag
70K
▲ 16.7%vs. prior month
$909.3K
latest month
12-month trend
B089T7PX27
Crayola Air Dry Clay (5lbs), Teacher Supplies, Natural White Modeling Clay for Kids, Sculpting Material, Bulk Craft Supplies for Art Classrooms
20K
▲ 0.0%vs. prior month
$236.8K
latest month
12-month trend
B0CPDBW579
FULLY Green Tomato Pore Clay Mask Cleanser for Deep Cleansing, 4.05 fl oz | Clay Pack Cleanser for Deep Pore Cleansing, Blackhead & Sebum Control, Gentle Korean Face Wash for Oily & Combination Skin
20K
▼ 33.3%vs. prior month
$346.4K
latest month
12-month trend
B0DHYJQXQ9
BASED Hair Clay for Men, Premium Hair Clay with Strong Hold, Texturizing Finish, & Low Shine, Hair Styling for Medium, Thick, Straight, or Wavy Hair, Santal Sandalwood Fragrance (3oz Pack of 1)
10K
▲ 0.0%vs. prior month
$192.2K
latest month
12-month trend
B08DBHTXGW
STMNT Grooming Goods Matte Paste 3.38 oz | All Day Strong Hold & High Volume | Hair Clay Paste For Men | Non-Greasy Formula | Texture Paste for Hair | Ideal for Dry & Damp Hair | Mens Hair Styling
10K
▼ 50.0%vs. prior month
$249.5K
latest month
12-month trend
B0BZT8JYSR
Highland Glacial Hair Clay Pomade - Award winning hair styling clay for men and women made with 100% all natural and organic ingredients that promote hair and scalp health. Low shine, Medium Hold.
10K
▲ 0.0%vs. prior month
$270K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Clay Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Dr. Elsey's is the best-performing clay brand in July 2026, moving 70,000 units across 1 ASIN for 40.2% of Top 10 volume. Crayola follows with 20,000 units (11.5%), ahead of FULLY on 20,000 units (11.5%).
With 10 brands splitting the Top 10 and 63.2% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $11.24 to $17.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Dr. Elsey's
1 ASIN in Top 10
40.2%
Units
70K
Revenue
$909.3K
Avg. price
$12.99
B0009X0QSY
$12.99·★4.3·29.9K revsDr. Elsey's Ultra Unscented Clumping Clay Cat Litter 18 lb Bag
Units sold70K
Crayola
1 ASIN in Top 10
11.5%
Units
20K
Revenue
$236.8K
Avg. price
$11.24
B089T7PX27
$11.24·★4.6·24.9K revsCrayola Air Dry Clay (5lbs), Teacher Supplies, Natural White Modeling Clay for Kids, Sculpting Material, Bulk Craft Supplies for Art Classrooms
Units sold20K
FULLY
1 ASIN in Top 10
11.5%
Units
20K
Revenue
$346.4K
Avg. price
$17.99
B0CPDBW579
$17.99·★4.6·3.2K revsFULLY Green Tomato Pore Clay Mask Cleanser for Deep Cleansing, 4.05 fl oz | Clay Pack Cleanser for Deep Pore Cleansing, Blackhead & Sebum Control, Gentle Korean Face Wash for Oily & Combination Skin
Units sold20K
Trending Clay Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0DZRQLJDJ booked 7K units at $19.99, with ▲ 0.0% MoM change. On the growth side, B01LXGGO5E leads positive momentum with ▲ 150.0% MoM growth on 1K units, with B0002U2V1Y close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DZRQLJDJ
BlackMask Hair Clay for Men (3.52 oz) Matte Finish with Strong Hold, Hair Styling Clay, Adds Texture & Volume
Price
$19.99
Rating
4.3
Reviews
811
Latest month sales
B01LXGGO5E
Layrite Cement Hair Clay, 4.25 Ounce
Price
$27.00
Rating
4.6
Reviews
7.1K
Latest month sales
B0002U2V1Y
Mothers California Gold 3 Clay Bar Complete Kit, 3 80-gram Clay Bars, 07240 | Removes Contaminants, Restores Brilliance & Smoothness of Paint
Unlock to view ASIN details and product titles
Price
$21.55
Rating
4.6
Reviews
14.6K
Latest month sales
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