Air Dry Clay Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Air Dry Clay sales on Amazon US totaled 112,000 units in July 2026 (▼ 5.0% vs. the prior month), generating an estimated $1,859,814 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 58.9% of unit volume and 53.9% of revenue, while a typical listing is priced at $18.70. The keyword itself pulled 259,256 Amazon queries over the same period (▲ 22.4% MoM).
Zooming out to the 12-month window ending July 2026, the air dry clay Top 50 moved 1,537,350 units and $23,899,066 in cumulative sales — an average of 128,113 units and $1,991,589 per month. Monthly throughput topped out at 240,800 units in December 2025 and dipped to 77,250 in May 2026, leaving the latest reading 6.2% higher than August 2025.
Air Dry Clay Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
112K
▼ 5.0% MoM
Monthly Revenue 2026/07
$1.9M
▼ 6.5% MoM
Top 10 Market Share 2026/07
58.9%
Air Dry Clay Market Share & Sales Concentration on Amazon US — July 2026
The most-sold air dry clay listing on Amazon US in July 2026 is ASIN B089T7PX27 (Brand: Crayola), which sold 20,000 units at $11.24 apiece — equal to 17.9% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 66,000 units and $1,002,730 in July 2026 — 58.9% of unit volume and 53.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Air Dry Clay' on Amazon
July 2026
Is 58.9% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B089T7PX27
Crayola Air Dry Clay (5lbs), Teacher Supplies, Natural White Modeling Clay for Kids, Sculpting Material, Bulk Craft Supplies for Art Classrooms
20K
▲ 0.0%vs. prior month
$236.8K
latest month
12-month trend
B0DCFPTLLF
MuseLuxe Air Dry Clay - 32 Colors Modeling Clay Kit with 3 Sculpting Tools | Safe & Non-Toxic,Crafts DIY Magic Gifts Toys for Boys,Girls,Kids
10K
▲ 0.0%vs. prior month
$79.9K
latest month
12-month trend
B001GAP4YA
DAS Modeling Clay Air Hardening, White, 2.2lb, 1 Count | Supports classroom learning, crafts and creative activities
7K
▼ 12.5%vs. prior month
$101.8K
latest month
12-month trend
B0DK8Z6FWD
ESSENSON Air Dry Clay 150 Colors, Modeling Clay for Kids | DIY Molding Magic Clay, Includes Tools, Toys Gifts for Age 3 4 5 6 7 8+ Years Old Boys Girls
6K
▲ 50.0%vs. prior month
$167.6K
latest month
12-month trend
B08QZ69GJM
Aestd-ST Polymer Clay Kit 50 Colors, Oven Bake Modeling Clay for Kids | DIY Starter Kit, 20 Sculpting Tools & Accessory, Easy to Shape, Non-Sticky, Colorful, Storage Box, Gift for Kids & Artists
5K
▼ 16.7%vs. prior month
$94.9K
latest month
12-month trend
B0CNTRYHKK
Aestd-ST Air Dry Clay 66 Colors, Modeling Clay for Kids, DIY Magic Clay | Molding Clay Kit, 4 Sculpting Tools, Resealable bags, Non-Sticky Soft, Super Light, Arts & Crafts Gift for Boys Girls Kids
4K
▼ 33.3%vs. prior month
$79K
latest month
12-month trend
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Best Air Dry Clay Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Crayola is the best-performing air dry clay brand in July 2026, moving 26,000 units across 3 ASINs for 39.4% of Top 10 volume. MuseLuxe follows with 10,000 units (15.2%), ahead of Aestd-ST on 9,000 units (13.6%).
With 7 brands splitting the Top 10 and 68.2% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $7.99 to $19.49, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Crayola
3 ASINs in Top 10
39.4%
Units
26K
Revenue
$384.7K
Avg. price
$16.61
B089T7PX27
$11.24·★4.6·24.9K revsCrayola Air Dry Clay (5lbs), Teacher Supplies, Natural White Modeling Clay for Kids, Sculpting Material, Bulk Craft Supplies for Art Classrooms
Units sold20KB00004UE4A
$9.59·★4.7·4.3K revsCrayola Model Magic Deluxe Variety Pack (14ct), Kids Air Dry Clay, 7oz, Bulk Modeling Clay Alternative, Gift for Kids, Ages 4+
Units sold3KB00027C7KC
$28.99·★4.8·4.2K revsCrayola Model Magic - White (75ct), 1oz Modeling Air Dry Clay Alternative, Teacher Classroom Must Haves, Bulk School Supplies for Kids, 3+ | Teacher Classroom Must Haves, Bulk School Supplies for Kids, Arts & Crafts for Kids, Ages 3+
Units sold3K
MuseLuxe
1 ASIN in Top 10
15.2%
Units
10K
Revenue
$79.9K
Avg. price
$7.99
B0DCFPTLLF
$7.99·★4.5·1.5K revsMuseLuxe Air Dry Clay - 32 Colors Modeling Clay Kit with 3 Sculpting Tools | Safe & Non-Toxic,Crafts DIY Magic Gifts Toys for Boys,Girls,Kids
Units sold10K
Aestd-ST
2 ASINs in Top 10
13.6%
Units
9K
Revenue
$174K
Avg. price
$19.49
B08QZ69GJM
$18.99·★4.6·5.5K revsAestd-ST Polymer Clay Kit 50 Colors, Oven Bake Modeling Clay for Kids | DIY Starter Kit, 20 Sculpting Tools & Accessory, Easy to Shape, Non-Sticky, Colorful, Storage Box, Gift for Kids & Artists
Units sold5KB0CNTRYHKK
$19.99·★4.6·2.4K revsAestd-ST Air Dry Clay 66 Colors, Modeling Clay for Kids, DIY Magic Clay | Molding Clay Kit, 4 Sculpting Tools, Resealable bags, Non-Sticky Soft, Super Light, Arts & Crafts Gift for Boys Girls Kids
Units sold4K
Trending Air Dry Clay Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B00027C7KC booked 3K units at $28.99, with ▲ 0.0% MoM change. On the growth side, B000J445XA leads positive momentum with ▲ 100.0% MoM growth on 2K units, with B082NVM6NR close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00027C7KC
Crayola Model Magic - White (75ct), 1oz Modeling Air Dry Clay Alternative, Teacher Classroom Must Haves, Bulk School Supplies for Kids, 3+ | Teacher Classroom Must Haves, Bulk School Supplies for Kids, Arts & Crafts for Kids, Ages 3+
Price
$28.99
Rating
4.8
Reviews
4.2K
Latest month sales
B000J445XA
Prang Das Air Hardening Clay 1.1 Lb: White (387000)
Price
$11.55
Rating
4.5
Reviews
17.4K
Latest month sales
B082NVM6NR
Moldable Cosplay Foam Clay (White) – High Density and Hiqh Quality for Intricate Designs | Air Dries to Perfection for Cutting with a Knife or Rotary Tool, Sanding or Shaping
Unlock to view ASIN details and product titles
Price
$12.99
Rating
4.5
Reviews
6.2K
Latest month sales
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