Clarifying Shampoo For Curly Hair Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

July 2026

Clarifying Shampoo For Curly Hair sales on Amazon US totaled 379,000 units in July 2026 (▼ 13.8% vs. the prior month), generating an estimated $5,949,950 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 58.0% of unit volume and 54.5% of revenue, while a typical listing is priced at $17.28. The keyword itself pulled 17,707 Amazon queries over the same period (▼ 3.3% MoM).

Zooming out to the 12-month window ending July 2026, the clarifying shampoo for curly hair Top 50 moved 4,090,600 units and $63,776,977 in cumulative sales — an average of 340,883 units and $5,314,748 per month. Monthly throughput topped out at 439,800 units in June 2026 and dipped to 236,800 in May 2026, leaving the latest reading 19.0% higher than August 2025.

4.1MTotal units sold · Last 12 months
$63.8MTotal revenue · Last 12 months
17.7K▼ 3.3% MoM
Monthly search volume
$17.28Avg. price · July 2026

Clarifying Shampoo For Curly Hair Sales Trend (Trailing 12 Months)

Based on the top 50 ASINs by monthly sales for this keyword

Sales
Revenue

2025/08

Sales318.6K
Revenue$4.9M

2025/09

Sales337.9K
Revenue$5.2M

2025/10

Sales345.9K
Revenue$5.3M

2025/11

Sales361.4K
Revenue$5.3M

2025/12

Sales290.3K
Revenue$4.6M

2026/01

Sales330.5K
Revenue$5M

2026/02

Sales337.5K
Revenue$5.2M

2026/03

Sales364.8K
Revenue$5.7M

2026/04

Sales348.1K
Revenue$5.5M

2026/05

Sales236.8K
Revenue$3.8M

2026/06

Sales439.8K
Revenue$7.3M
379K

2026/07

Sales379K
Revenue$5.9M
25/0925/1126/0126/0326/0526/07
ASINSIGHT
Source: www.asinsight.com

Monthly Sales 2026/07

379K

▼ 13.8% MoM

Monthly Revenue 2026/07

$5.9M

▼ 18.5% MoM

Top 10 Market Share 2026/07

58.0%

See the Top 10 ASINs driving 58.0% of sales

Clarifying Shampoo For Curly Hair Market Share & Sales Concentration on Amazon US — July 2026

The most-sold clarifying shampoo for curly hair listing on Amazon US in July 2026 is ASIN B00AINMFAC (Brand: Nizoral), which sold 100,000 units at $16.88 apiece — equal to 26.4% of every unit tracked in this report and 5.0× the volume of the No. 2 listing.

The Top 10 ASINs account for 220,000 units and $3,243,100 in July 2026 — 58.0% of unit volume and 54.5% of revenue among all 50 ranked ASINs in this report.

Sales Volume of Top ASINs for 'Clarifying Shampoo For Curly Hair' on Amazon

July 2026
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58.0% Volume Share 220K units sold
54.5% Revenue Share $3.2M estimated
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Top 5 Volume Share breakdown

B00AINMFAC 26.4%
B01N97PCBH 5.3%
B07N7MWX72 5.3%
B0CLBG8FZZ 5.3%
B003E1CYHO 2.6%
Others 55.1%
#1
Nizoral Anti-Dandruff Shampoo with 1% Ketoconazole, Fresh Scent, 7 Fl Oz | Anti-Fungal Shampoo, Dandruff Shampoo for Dandruff Relief, Ketoconazole Shampoo, Dandruff Treatment, 1% Ketoconazole

B00AINMFAC

Nizoral Anti-Dandruff Shampoo with 1% Ketoconazole, Fresh Scent, 7 Fl Oz | Anti-Fungal Shampoo, Dandruff Shampoo for Dandruff Relief, Ketoconazole Shampoo, Dandruff Treatment, 1% Ketoconazole

$16.88·★ 4.6·112.4K reviews
Monthly Sales

100K

▲ 0.0%

vs. prior month

Revenue

$1.6M

latest month

Monthly Trend

12-month trend

#2
Garnier Fructis Pure Clean Purifying Shampoo, Silicone-Free, 12.5 Fl Oz, 1 Count (Packaging May Vary)

B01N97PCBH

Garnier Fructis Pure Clean Purifying Shampoo, Silicone-Free, 12.5 Fl Oz, 1 Count (Packaging May Vary)

$3.96·★ 4.6·23.4K reviews
Monthly Sales

20K

▲ 0.0%

vs. prior month

Revenue

$78.4K

latest month

Monthly Trend

12-month trend

#3
Mielle Organics Rosemary Mint Biotin Strengthening Shampoo, 12 oz | Moisturizing shampoo, with biotin & pure rosemary extract, gentle cleanse, damage care, healthier-looking hair

B07N7MWX72

Mielle Organics Rosemary Mint Biotin Strengthening Shampoo, 12 oz | Moisturizing shampoo, with biotin & pure rosemary extract, gentle cleanse, damage care, healthier-looking hair

$9.94·★ 4.4·37.1K reviews
Monthly Sales

20K

▼ 33.3%

vs. prior month

Revenue

$190.8K

latest month

Monthly Trend

12-month trend

#4
L'Oreal Paris Clarify Sulfate Free Shampoo with Antioxidants, Clarifying Shampoo for Hard Water Exposure and Styling Build-up, EverPure, 6.8 Fl Oz

B0CLBG8FZZ

L'Oreal Paris Clarify Sulfate Free Shampoo with Antioxidants, Clarifying Shampoo for Hard Water Exposure and Styling Build-up, EverPure, 6.8 Fl Oz

$9.97·★ 4.6·4.1K reviews
Monthly Sales

20K

▲ 0.0%

vs. prior month

Revenue

$199.4K

latest month

Monthly Trend

12-month trend

#5
Tea Tree Special Shampoo, Deep Cleans, Refreshes Scalp, For All Hair Types, Especially Oily Hair

B003E1CYHO

Tea Tree Special Shampoo, Deep Cleans, Refreshes Scalp, For All Hair Types, Especially Oily Hair

$20.00·★ 4.6·61.4K reviews
Monthly Sales

10K

▲ 0.0%

vs. prior month

Revenue

$200K

latest month

Monthly Trend

12-month trend

#6
Aveeno Apple Cider Vinegar Clarifying Shampoo, Shine Enhancing, 12 fl oz

B07HMVMTN6

Aveeno Apple Cider Vinegar Clarifying Shampoo, Shine Enhancing, 12 fl oz

$8.57·★ 4.5·17.2K reviews
Monthly Sales

10K

▲ 0.0%

vs. prior month

Revenue

$85.7K

latest month

Monthly Trend

12-month trend

Unlock to view all Top 50 ASIN competitors and their sales contributions

Best Clarifying Shampoo For Curly Hair Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)

Nizoral is the best-performing clarifying shampoo for curly hair brand in July 2026, moving 100,000 units across 1 ASIN for 45.5% of Top 10 volume. Garnier follows with 20,000 units (9.1%), ahead of Mielle Organics on 20,000 units (9.1%).

With 10 brands splitting the Top 10 and 63.6% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $3.96 to $16.88, which frames the price band a competing listing has to justify.

Brand share of Top 10 volume

45.5%
9.1%
9.1%
36.4%
Nizoral
Garnier
Mielle Organics
Other brands
1

Nizoral

1 ASIN in Top 10

45.5%

Units

100K

Revenue

$1.6M

Avg. price

$16.88

  • Nizoral Anti-Dandruff Shampoo with 1% Ketoconazole, Fresh Scent, 7 Fl Oz | Anti-Fungal Shampoo, Dandruff Shampoo for Dandruff Relief, Ketoconazole Shampoo, Dandruff Treatment, 1% Ketoconazole

    B00AINMFAC

    $16.88·★4.6·112.4K revs

    Nizoral Anti-Dandruff Shampoo with 1% Ketoconazole, Fresh Scent, 7 Fl Oz | Anti-Fungal Shampoo, Dandruff Shampoo for Dandruff Relief, Ketoconazole Shampoo, Dandruff Treatment, 1% Ketoconazole

    Units sold100K
2

Garnier

1 ASIN in Top 10

9.1%

Units

20K

Revenue

$78.4K

Avg. price

$3.96

  • Garnier Fructis Pure Clean Purifying Shampoo, Silicone-Free, 12.5 Fl Oz, 1 Count (Packaging May Vary)

    B01N97PCBH

    $3.96·★4.6·23.4K revs

    Garnier Fructis Pure Clean Purifying Shampoo, Silicone-Free, 12.5 Fl Oz, 1 Count (Packaging May Vary)

    Units sold20K
3

Mielle Organics

1 ASIN in Top 10

9.1%

Units

20K

Revenue

$190.8K

Avg. price

$9.94

  • Mielle Organics Rosemary Mint Biotin Strengthening Shampoo, 12 oz | Moisturizing shampoo, with biotin & pure rosemary extract, gentle cleanse, damage care, healthier-looking hair

    B07N7MWX72

    $9.94·★4.4·37.1K revs

    Mielle Organics Rosemary Mint Biotin Strengthening Shampoo, 12 oz | Moisturizing shampoo, with biotin & pure rosemary extract, gentle cleanse, damage care, healthier-looking hair

    Units sold20K

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