Citronella Oil Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Citronella Oil sales on Amazon US totaled 77,400 units in July 2026 (▼ 21.8% vs. the prior month), generating an estimated $1,256,786 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 69.8% of unit volume and 70.6% of revenue, while a typical listing is priced at $14.93. The keyword itself pulled 34,033 Amazon queries over the same period (▼ 20.7% MoM).
Zooming out to the 12-month window ending July 2026, the citronella oil Top 50 moved 755,850 units and $11,219,811 in cumulative sales — an average of 62,988 units and $934,984 per month. Monthly throughput topped out at 99,000 units in June 2026 and dipped to 35,250 in February 2026, leaving the latest reading 3.6% lower than August 2025.
Citronella Oil Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
77.4K
▼ 21.8% MoM
Monthly Revenue 2026/07
$1.3M
▼ 22.4% MoM
Top 10 Market Share 2026/07
69.8%
Citronella Oil Market Share & Sales Concentration on Amazon US — July 2026
The most-sold citronella oil listing on Amazon US in July 2026 is ASIN B01N1856R7 (Brand: Majestic Pure), which sold 10,000 units at $9.99 apiece — equal to 12.9% of every unit tracked in this report.
The Top 10 ASINs account for 54,000 units and $887,270 in July 2026 — 69.8% of unit volume and 70.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Citronella Oil' on Amazon
July 2026
Is 69.8% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B01N1856R7
Majestic Pure Eucalyptus Essential Oil for Diffuser - 4 Fl Oz | 100% Pure and Natural Eucalyptus Oil for Aromatherapy, Humidifier, Air Freshener, Soap & Candle Making, Bath & Massage
10K
▲ 0.0%vs. prior month
$94.1K
latest month
12-month trend
B09MV7Y8KM
Tiki BiteFighter Mosquito Repellent Torch Fuel - 1 Gallon (128 oz.), Citronella & Cedar Formula for Mosquito Repellency, Easy Pour Bottle, Use with Torches & Table Torches, Outdoor & Backyard Use
10K
▲ 0.0%vs. prior month
$216.7K
latest month
12-month trend
B01BKB3C98
Majestic Pure Lemongrass Essential Oil for Diffuser - 4 Fl Oz | 100% Pure & Natural Essentials Oils for Aromatherapy, Soap and Candle Making, Massage and Room Sprays, Lemongrass Oil
8K
▼ 20.0%vs. prior month
$79.9K
latest month
12-month trend
B00CAG45MQ
TIKI Citronella Torch Fuel - 1 Gallon (128 oz.), Easy Pour, Long-Lasting for Outdoor Torches & Table Torches, with Citronella & Lemongrass Oil, for Patio, Garden & Backyard Use
6K
▼ 40.0%vs. prior month
$95.8K
latest month
12-month trend
B003C54M9A
GreenHealth Peppermint Essential Oil – 16 fl oz | 100% Pure & Uncut | Heavy-Duty Plastic Jug | FDA Compliant, Space-Saving Container | for Aromatherapy, Soap, Candles, Cleaning, DIY
5K
▼ 16.7%vs. prior month
$127K
latest month
12-month trend
B005CBWIMK
Lamplight Ultra-Pure Lamp Oil, Clear, 32 Ounces (60009)
4K
▲ 33.3%vs. prior month
$38.1K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Citronella Oil Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
TIKI is the best-performing citronella oil brand in July 2026, moving 20,000 units across 3 ASINs for 37.0% of Top 10 volume. Majestic Pure follows with 18,000 units (33.3%), ahead of GreenHealth on 5,000 units (9.3%).
With 7 brands splitting the Top 10 and 79.6% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.99 to $25.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
TIKI
3 ASINs in Top 10
37.0%
Units
20K
Revenue
$456.5K
Avg. price
$23.72
B09MV7Y8KM
$19.19·★4.7·2.8K revsTiki BiteFighter Mosquito Repellent Torch Fuel - 1 Gallon (128 oz.), Citronella & Cedar Formula for Mosquito Repellency, Easy Pour Bottle, Use with Torches & Table Torches, Outdoor & Backyard Use
Units sold10KB00CAG45MQ
$15.97·★4.7·14.9K revsTIKI Citronella Torch Fuel - 1 Gallon (128 oz.), Easy Pour, Long-Lasting for Outdoor Torches & Table Torches, with Citronella & Lemongrass Oil, for Patio, Garden & Backyard Use
Units sold6KB07PZY8KLC
$36.00·★4.6·12.1K revsTIKI Clean Burn Mosquito Repellent Torch Fuel – 1/2 Gallon (64 oz.), Smokeless & Low-Soot Citronella, Mosquito Repellent, Plant-Based Formula for Outdoor, Patio, Garden & Backyard Torches
Units sold4K
Majestic Pure
2 ASINs in Top 10
33.3%
Units
18K
Revenue
$174K
Avg. price
$9.99
B01N1856R7
$9.99·★4.4·29K revsMajestic Pure Eucalyptus Essential Oil for Diffuser - 4 Fl Oz | 100% Pure and Natural Eucalyptus Oil for Aromatherapy, Humidifier, Air Freshener, Soap & Candle Making, Bath & Massage
Units sold10KB01BKB3C98
$9.99·★4.6·8.7K revsMajestic Pure Lemongrass Essential Oil for Diffuser - 4 Fl Oz | 100% Pure & Natural Essentials Oils for Aromatherapy, Soap and Candle Making, Massage and Room Sprays, Lemongrass Oil
Units sold8K
GreenHealth
1 ASIN in Top 10
9.3%
Units
5K
Revenue
$127K
Avg. price
$25.99
B003C54M9A
$25.99·★4.4·19.9K revsGreenHealth Peppermint Essential Oil – 16 fl oz | 100% Pure & Uncut | Heavy-Duty Plastic Jug | FDA Compliant, Space-Saving Container | for Aromatherapy, Soap, Candles, Cleaning, DIY
Units sold5K
Trending Citronella Oil Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B09VKM8QMK booked 2K units at $13.99, with ▲ 0.0% MoM change. On the growth side, B07MH37R8B leads positive momentum with ▲ 700.0% MoM growth on 800 units, with B0FVF471VK close behind at ▲ 300.0% MoM on 400 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B09VKM8QMK
MAYJAM Tea Tree 20 Pcs Pure Essential Oil Gift Set, for Diffuser, Humidifiers, Skin Care, Massage, Fragrance Oil Scent for DIY Candle and Soap Making, Gift for Friend (5ML)
Price
$13.99
Rating
4.5
Reviews
8.8K
Latest month sales
B07MH37R8B
TIKI Clean Burn Mosquito Repellent Torch Fuel – 1/4 Gallon (32 oz.), Smokeless & Low-Soot Citronella, Mosquito Repellent, Plant-Based Formula for Outdoor, Patio, Garden & Backyard Torches
Price
$13.99
Rating
4.6
Reviews
12.1K
Latest month sales
B0FVF471VK
ORIENTLEAF Blended Essential Oils Set, Blends for Diffusers, Fragrance, Aromatherapy, Humidifiers, Peppermint, Tea Tree, Lavender, Eucalyptus, Orange, Citronella
Unlock to view ASIN details and product titles
Price
$7.99
Rating
4.2
Reviews
51
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this citronella oil report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card