Citronella Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Citronella sales on Amazon US totaled 192,600 units in July 2026 (▼ 24.2% vs. the prior month), generating an estimated $2,676,719 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 72.7% of unit volume and 66.8% of revenue, while a typical listing is priced at $14.76. The keyword itself pulled 20,698 Amazon queries over the same period (▼ 19.0% MoM).
Zooming out to the 12-month window ending July 2026, the citronella Top 50 moved 1,103,100 units and $15,046,625 in cumulative sales — an average of 91,925 units and $1,253,885 per month. Monthly throughput topped out at 254,200 units in June 2026 and dipped to 18,950 in January 2026, leaving the latest reading 26.9% higher than August 2025.
Citronella Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
192.6K
▼ 24.2% MoM
Monthly Revenue 2026/07
$2.7M
▼ 25.5% MoM
Top 10 Market Share 2026/07
72.7%
Citronella Market Share & Sales Concentration on Amazon US — July 2026
The most-sold citronella listing on Amazon US in July 2026 is ASIN B017G1051Y (Brand: Cliganic), which sold 60,000 units at $9.99 apiece — equal to 31.2% of every unit tracked in this report and 3.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 140,000 units and $1,786,720 in July 2026 — 72.7% of unit volume and 66.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Citronella' on Amazon
July 2026
Is 72.7% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B017G1051Y
Cliganic Cliganic 10 Pack Mosquito Repellent Bracelets for Adults & Kids - Natural DEET-Free Bands, Individually Wrapped
60K
▼ 33.3%vs. prior month
$568.2K
latest month
12-month trend
B004GCW6LE
OFF! Backyard Citronella Outdoor Candle, 8 oz (2-Pack) | Reduces the Presence of Mosquitoes and Insects, Up to 30 Hour Burn Time Per Candle, Patio and Backyard Use, Ambient Glow
20K
▲ 0.0%vs. prior month
$232.2K
latest month
12-month trend
B003FBPFJW
Badger Bug Spray, DEET-Free Citronella, Non-Toxic, Vegan, 4 fl oz | All-natural mosquito repellent with organic essential oils; effective 3 hours, family-friendly, aluminum bottle
10K
▲ 0.0%vs. prior month
$128K
latest month
12-month trend
B09MV7Y8KM
Tiki BiteFighter Mosquito Repellent Torch Fuel - 1 Gallon (128 oz.), Citronella & Cedar Formula for Mosquito Repellency, Easy Pour Bottle, Use with Torches & Table Torches, Outdoor & Backyard Use
10K
▲ 0.0%vs. prior month
$216.7K
latest month
12-month trend
B0753JKZ19
Murphy's Naturals Citronella Mosquito Repellent Candles, 9 oz (Pack of 2) | Soy & beeswax blend with rosemary, peppermint, citronella & lemongrass oils; 30-hour burn for patios & outdoor spaces
9K
▼ 10.0%vs. prior month
$178.4K
latest month
12-month trend
B07C7ZSC8G
W4W Mosquito Repellent Coils - Outdoor Use Reaches Up to 10 feet - Each Burns for 5-7 Hours (Three Pack Contains 12 coils & 6 Stands)
9K
▲ 80.0%vs. prior month
$86.8K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Citronella Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Cliganic is the best-performing citronella brand in July 2026, moving 60,000 units across 1 ASIN for 42.9% of Top 10 volume. OFF! follows with 20,000 units (14.3%), ahead of TIKI on 20,000 units (14.3%).
With 7 brands splitting the Top 10 and 71.4% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.99 to $14.61, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Cliganic
1 ASIN in Top 10
42.9%
Units
60K
Revenue
$568.2K
Avg. price
$9.99
B017G1051Y
$9.99·★4.2·37.3K revsCliganic Cliganic 10 Pack Mosquito Repellent Bracelets for Adults & Kids - Natural DEET-Free Bands, Individually Wrapped
Units sold60K
OFF!
1 ASIN in Top 10
14.3%
Units
20K
Revenue
$232.2K
Avg. price
$11.69
B004GCW6LE
$11.69·★4.2·7.6K revsOFF! Backyard Citronella Outdoor Candle, 8 oz (2-Pack) | Reduces the Presence of Mosquitoes and Insects, Up to 30 Hour Burn Time Per Candle, Patio and Backyard Use, Ambient Glow
Units sold20K
TIKI
3 ASINs in Top 10
14.3%
Units
20K
Revenue
$369.6K
Avg. price
$14.61
B09MV7Y8KM
$19.18·★4.7·2.8K revsTiki BiteFighter Mosquito Repellent Torch Fuel - 1 Gallon (128 oz.), Citronella & Cedar Formula for Mosquito Repellency, Easy Pour Bottle, Use with Torches & Table Torches, Outdoor & Backyard Use
Units sold10KB00CAG45MQ
$13.48·★4.7·14.9K revsTIKI Citronella Torch Fuel - 1 Gallon (128 oz.), Easy Pour, Long-Lasting for Outdoor Torches & Table Torches, with Citronella & Lemongrass Oil, for Patio, Garden & Backyard Use
Units sold6KB001H1JN36
$11.18·★4.1·3.4K revsTIKI Citronella Candle Bucket for Outdoors, Triple-Wick Galvanized Metal | Citronella formula helps repel mosquitoes
Units sold4K
Trending Citronella Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B07C7ZSC8G booked 9K units at $8.95, with ▲ 80.0% MoM change. On the growth side, B07MH37R8B leads positive momentum with ▲ 700.0% MoM growth on 800 units, with B0CQFMBJLQ close behind at ▲ 400.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07C7ZSC8G
W4W Mosquito Repellent Coils - Outdoor Use Reaches Up to 10 feet - Each Burns for 5-7 Hours (Three Pack Contains 12 coils & 6 Stands)
Price
$8.95
Rating
4.4
Reviews
9.6K
Latest month sales
B07MH37R8B
TIKI Clean Burn Mosquito Repellent Torch Fuel – 1/4 Gallon (32 oz.), Smokeless & Low-Soot Citronella, Mosquito Repellent, Plant-Based Formula for Outdoor, Patio, Garden & Backyard Torches
Price
$11.89
Rating
4.6
Reviews
12.1K
Latest month sales
B0CQFMBJLQ
Citronella Candles Outdoor – 2 x 17 oz Large 3-Wick Outdoor Candle, Up to 180 Hours Burn Time, Lemongrass Scent for Outdoor Patio, Garden, Yard, Balcony, Camping
Unlock to view ASIN details and product titles
Price
$13.99
Rating
4.0
Reviews
288
Latest month sales
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