Christmas Lights Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Christmas Lights sales on Amazon US totaled 58,700 units in July 2026 (▼ 17.0% vs. the prior month), generating an estimated $1,018,575 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 69.8% of unit volume and 53.2% of revenue, while a typical listing is priced at $40.56. The keyword itself pulled 70,060 Amazon queries over the same period (▲ 53.1% MoM).
Zooming out to the 12-month window ending July 2026, the christmas lights Top 50 moved 1,069,200 units and $40,197,036 in cumulative sales — an average of 89,100 units and $3,349,753 per month. Monthly throughput topped out at 255,450 units in November 2025 and dipped to 41,300 in May 2026, leaving the latest reading 26.7% lower than August 2025.
Christmas Lights Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
58.7K
▼ 17.0% MoM
Monthly Revenue 2026/07
$1M
▼ 55.3% MoM
Top 10 Market Share 2026/07
69.8%
Christmas Lights Market Share & Sales Concentration on Amazon US — July 2026
The most-sold christmas lights listing on Amazon US in July 2026 is ASIN B0FH6Z5TH8 (Brand: YOEEN), which sold 8,000 units at $9.99 apiece — equal to 13.6% of every unit tracked in this report.
The Top 10 ASINs account for 41,000 units and $541,550 in July 2026 — 69.8% of unit volume and 53.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Christmas Lights' on Amazon
July 2026![24 Pack Fairy Lights Battery Operated [3 Modes] 7ft 20 LED Mini Twinkle String Lights Waterproof Silver Wire Firefly Starry Lights for Wedding Party Mason Jars Christmas Decorations, Warm White (ASIN B0FH6Z5TH8), rank #1 by monthly sales volume for 'Christmas Lights' on Amazon](https://m.media-amazon.com/images/I/81YK+BKeKLL._AC_UY512_.jpg)
Is 69.8% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0FH6Z5TH8
24 Pack Fairy Lights Battery Operated [3 Modes] 7ft 20 LED Mini Twinkle String Lights Waterproof Silver Wire Firefly Starry Lights for Wedding Party Mason Jars Christmas Decorations, Warm White
8K
▼ 20.0%vs. prior month
$79.9K
latest month
12-month trend
B07WG18RLT
Brightown 12 Pack 7ft Battery Operated LED Fairy Lights for Xmas Decoration | 20 LED Bulbs, Warm White Glow, Waterproof, Flexible Silver Wire, Lovely for DIY Crafts Wedding Table Centerpieces Decoration
8K
▼ 20.0%vs. prior month
$78.9K
latest month
12-month trend
B09TGSQKRF
Outdoor String Lights, 55(50+5) FT 25 Bulbs IP65 Waterproof Patio Lights | Shatterproof Dimmable Hanging Connectable G40 Globe LED Outdoor Lights for Christmas, Backyard, Bistro, Porch
6K
▼ 40.0%vs. prior month
$117.4K
latest month
12-month trend
B00JR5N0JM
Minetom Fairy Lights Plug in, 33Ft 100LEDs String Lights for Bedroom | Adaptor Included, Waterproof Silver Wire Led Lights for Wedding Patio Indoor Outdoor Christmas Decorations, Warm White
4K
▲ 33.3%vs. prior month
$38.2K
latest month
12-month trend
B07L3TT4TQ
Minetom Globe String Lights, 33 Feet 100 Led Fairy Lights Plug in | 8 Modes with Remote Mini Globe Lights for Indoor Outdoor Bedroom Party Wedding Garden Christmas Tree Decor, Warm White
3K
▲ 50.0%vs. prior month
$47K
latest month
12-month trend
B09CW5NCW3
HISHINY Christmas Lights 100 Count Mini Clear Lights 21ft White Wire Christmas Tree String Lights Set for Outdoor Indoor Christmas Decorations Wedding Valentines Day Decor,UL Certified (21feet)
3K
▲ 50.0%vs. prior month
$28.6K
latest month
12-month trend
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Best Christmas Lights Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Brightown is the best-performing christmas lights brand in July 2026, moving 19,000 units across 4 ASINs for 46.3% of Top 10 volume. Minetom follows with 9,000 units (22.0%), ahead of YOEEN on 8,000 units (19.5%).
With 5 brands splitting the Top 10 and 87.8% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.99 to $15.24, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Brightown
4 ASINs in Top 10
46.3%
Units
19K
Revenue
$291.9K
Avg. price
$15.24
B07WG18RLT
$8.99·★4.6·50.5K revsBrightown 12 Pack 7ft Battery Operated LED Fairy Lights for Xmas Decoration | 20 LED Bulbs, Warm White Glow, Waterproof, Flexible Silver Wire, Lovely for DIY Crafts Wedding Table Centerpieces Decoration
Units sold8KB09TGSQKRF
$18.98·★4.7·4.9K revsOutdoor String Lights, 55(50+5) FT 25 Bulbs IP65 Waterproof Patio Lights | Shatterproof Dimmable Hanging Connectable G40 Globe LED Outdoor Lights for Christmas, Backyard, Bistro, Porch
Units sold6KB0F6YKFFG9
$22.99·★4.6·1.6K revsBrightown Outdoor String Lights Patio Lights 100FT ST38 Waterproof Dimmable | Connectable Shatterproof LED Christmas Lights, Hanging Outside Light for Backyard, Porch, Deck, Balcony, Garden, Home Decor
Units sold3KB0DJVMRP8H
$9.99·★4.4·2.4K revsBrightown 60 LED Flower Solar String Lights Outdoor Waterproof Fairy Lights | 8 Lighting Modes & Waterproof Outdoor Lights for Garden Yard Fence Patio Christmas Tree Party Decor, Multicolor
Units sold2K
Minetom
3 ASINs in Top 10
22.0%
Units
9K
Revenue
$104.1K
Avg. price
$12.66
B00JR5N0JM
$8.99·★4.5·13K revsMinetom Fairy Lights Plug in, 33Ft 100LEDs String Lights for Bedroom | Adaptor Included, Waterproof Silver Wire Led Lights for Wedding Patio Indoor Outdoor Christmas Decorations, Warm White
Units sold4KB07L3TT4TQ
$18.99·★4.5·10.8K revsMinetom Globe String Lights, 33 Feet 100 Led Fairy Lights Plug in | 8 Modes with Remote Mini Globe Lights for Indoor Outdoor Bedroom Party Wedding Garden Christmas Tree Decor, Warm White
Units sold3KB07H7D8YH3
$9.99·★4.6·8.4K revsMinetom Clear Christmas String Lights 100 Count 20 Feet Incandescent Bulb | Mini Lights for Indoor Xmas Tree Garland Birthday Wedding Party Festival Decoration, Green Wire
Units sold2K
YOEEN
1 ASIN in Top 10
19.5%
Units
8K
Revenue
$79.9K
Avg. price
$9.99
B0FH6Z5TH8
$9.99·★4.4·2.2K revs24 Pack Fairy Lights Battery Operated [3 Modes] 7ft 20 LED Mini Twinkle String Lights Waterproof Silver Wire Firefly Starry Lights for Wedding Party Mason Jars Christmas Decorations, Warm White
Units sold8K
Trending Christmas Lights Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B07H7D8YH3 booked 2K units at $9.99, with ▲ 100.0% MoM change. On the growth side, B0GYCWLHPZ leads positive momentum with ▲ 400.0% MoM growth on 500 units, with B0FFSLCCRD close behind at ▲ 300.0% MoM on 400 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07H7D8YH3
Minetom Clear Christmas String Lights 100 Count 20 Feet Incandescent Bulb | Mini Lights for Indoor Xmas Tree Garland Birthday Wedding Party Festival Decoration, Green Wire
Price
$9.99
Rating
4.6
Reviews
8.4K
Latest month sales
B0GYCWLHPZ
Warm White Christmas Lights, 21Ft 100 Incandescent Mini Bulbs, UL Certified, Connectable, Indoor and Outdoor, Perfect for Christmas Tree, Wreath, Home, Yard, Wedding, Party, Holiday Decor
Price
$9.99
Rating
4.6
Reviews
55
Latest month sales
B0FFSLCCRD
Minetom 82ft 250LED Smart Color Changing Christmas Halloween Tree Lights | LED RGB Outdoor String Twinkle Lights, 16 Milion Adjustable Colors Smart Fairy Lights with App & Timer for Xmas Tree Party
Unlock to view ASIN details and product titles
Price
$24.98
Rating
4.5
Reviews
460
Latest month sales
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