Chicken Food Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Chicken Food sales on Amazon US totaled 321,700 units in July 2026 (▼ 13.6% vs. the prior month), generating an estimated $6,628,322 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 62.2% of unit volume and 64.6% of revenue, while a typical listing is priced at $24.06. The keyword itself pulled 16,333 Amazon queries over the same period (▼ 2.3% MoM).
Zooming out to the 12-month window ending July 2026, the chicken food Top 50 moved 3,673,100 units and $67,439,385 in cumulative sales — an average of 306,092 units and $5,619,949 per month. Monthly throughput topped out at 372,300 units in June 2026 and dipped to 218,500 in May 2026, leaving the latest reading 21.4% higher than August 2025.
Chicken Food Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
321.7K
▼ 13.6% MoM
Monthly Revenue 2026/07
$6.6M
▼ 14.8% MoM
Top 10 Market Share 2026/07
62.2%
Chicken Food Market Share & Sales Concentration on Amazon US — July 2026
The most-sold chicken food listing on Amazon US in July 2026 is ASIN B0CVZY667D (Brand: Amazon Grocery), which sold 60,000 units at $13.95 apiece — equal to 18.7% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 200,000 units and $4,284,100 in July 2026 — 62.2% of unit volume and 64.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Chicken Food' on Amazon
July 2026
Is 62.2% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0CVZY667D
Amazon Grocery Amazon Grocery, Chicken Breast Fillets Value Pack, Boneless Skinless, 100% Natural, Weight Varies
60K
▼ 14.3%vs. prior month
$813.6K
latest month
12-month trend
B07CX9STN3
Purina Friskies Wet Cat Food Variety Pack, Shreds, 40 Pack 5.5 oz Cans | Beef, turkey and cheese, chicken and salmon, and ocean whitefish and tuna recipes in savory gravy
30K
▲ 0.0%vs. prior month
$982.8K
latest month
12-month trend
B006T88ZOK
APPLEGATE Family Size Chicken Nugget, 16 Ounce (Pack of 12) | No Antibiotics Ever, No Artificial Ingredients, Fully cooked and ready to heat, Convenient family favorite
20K
▲ 0.0%vs. prior month
$256K
latest month
12-month trend
B0777NRJ2N
Purina Friskies Pate Wet Cat Food Variety, Seafood & Chicken, (40) 5.5 oz | Moist cat food with real seafood or chicken, smooth easy-to-chew pate texture, 40-count variety pack to stock up
20K
▼ 33.3%vs. prior month
$655.2K
latest month
12-month trend
B0CZY1QCSW
Roosty's Naturals Flock Armor Chicken De-wormer Chili Mix, 16oz | Daily Worm Defense • Boost Egg Quality • Feather & Vitality Boost • Gut Health Support • Made in USA
20K
▼ 33.3%vs. prior month
$690.8K
latest month
12-month trend
B00283MYSI
Purina Friskies Wet Cat Food Variety Pack, Poultry, (32) 5.5 oz Cans | Shreds, Meaty Bits and Prime Filets recipes, high-protein cat food in gravy, made with real chicken or turkey
10K
▲ 0.0%vs. prior month
$264.7K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Chicken Food Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Amazon Grocery is the best-performing chicken food brand in July 2026, moving 60,000 units across 1 ASIN for 30.0% of Top 10 volume. Friskies follows with 60,000 units (30.0%), ahead of Applegate Naturals on 20,000 units (10.0%).
With 7 brands splitting the Top 10 and 70.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $12.33 to $30.66, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Amazon Grocery
1 ASIN in Top 10
30.0%
Units
60K
Revenue
$813.6K
Avg. price
$13.95
B0CVZY667D
$13.95·★4.7·3.6K revsAmazon Grocery Amazon Grocery, Chicken Breast Fillets Value Pack, Boneless Skinless, 100% Natural, Weight Varies
Units sold60K
Friskies
3 ASINs in Top 10
30.0%
Units
60K
Revenue
$1.9M
Avg. price
$30.66
B07CX9STN3
$32.76·★4.7·29.4K revsPurina Friskies Wet Cat Food Variety Pack, Shreds, 40 Pack 5.5 oz Cans | Beef, turkey and cheese, chicken and salmon, and ocean whitefish and tuna recipes in savory gravy
Units sold30KB0777NRJ2N
$32.76·★4.6·33.2K revsPurina Friskies Pate Wet Cat Food Variety, Seafood & Chicken, (40) 5.5 oz | Moist cat food with real seafood or chicken, smooth easy-to-chew pate texture, 40-count variety pack to stock up
Units sold20KB00283MYSI
$26.47·★4.7·34.5K revsPurina Friskies Wet Cat Food Variety Pack, Poultry, (32) 5.5 oz Cans | Shreds, Meaty Bits and Prime Filets recipes, high-protein cat food in gravy, made with real chicken or turkey
Units sold10K
Applegate Naturals
1 ASIN in Top 10
10.0%
Units
20K
Revenue
$256K
Avg. price
$12.33
B006T88ZOK
$12.33·★4.5·5.6K revsAPPLEGATE Family Size Chicken Nugget, 16 Ounce (Pack of 12) | No Antibiotics Ever, No Artificial Ingredients, Fully cooked and ready to heat, Convenient family favorite
Units sold20K
Trending Chicken Food Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B01M3WDKAZ leads positive momentum with ▲ 60.0% MoM growth on 800 units, with B0C4P85WQG close behind at ▲ 50.0% MoM on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B01M3WDKAZ
Purina Layena | Nutritionally Complete Layer Hen Feed Crumbles - Chicken Feed | 25 Pound (25 lb) Bag
Price
$33.98
Rating
4.6
Reviews
1.4K
Latest month sales
B0C4P85WQG
I LOVE WORMS Dried Black Soldier Fly Larvae (5lb), 100% Natural Non-GMO, Treat for Chickens, More Calcium Chicken Feed Than Mealworms
Price
$25.99
Rating
4.7
Reviews
3.1K
Latest month sales
B0C9Z7RP8L
Classic Flock 11 LB Dried Black Soldier Fly Larvae for Chickens, Bulk | High Protein & Calcium; 100% BSFL; Single Ingredient; Laying Hen, Poultry, Wild Bird & Bluebird Food
Unlock to view ASIN details and product titles
Price
$39.99
Rating
4.7
Reviews
1.2K
Latest month sales
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