Chicken Feed Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Chicken Feed sales on Amazon US totaled 315,700 units in July 2026 (▼ 14.0% vs. the prior month), generating an estimated $8,146,122 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 60.2% of unit volume and 60.0% of revenue, while a typical listing is priced at $28.66. The keyword itself pulled 28,822 Amazon queries over the same period (▼ 2.1% MoM).
Zooming out to the 12-month window ending July 2026, the chicken feed Top 50 moved 3,753,950 units and $92,801,449 in cumulative sales — an average of 312,829 units and $7,733,454 per month. Monthly throughput topped out at 372,050 units in April 2026 and dipped to 258,500 in May 2026, leaving the latest reading 3.3% higher than August 2025.
Chicken Feed Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
315.7K
▼ 14.0% MoM
Monthly Revenue 2026/07
$8.1M
▼ 11.3% MoM
Top 10 Market Share 2026/07
60.2%
Chicken Feed Market Share & Sales Concentration on Amazon US — July 2026
The most-sold chicken feed listing on Amazon US in July 2026 is ASIN B00LHE5OSQ (Brand: Wagner's), which sold 50,000 units at $12.48 apiece — equal to 15.8% of every unit tracked in this report and 1.7× the volume of the No. 2 listing.
The Top 10 ASINs account for 190,000 units and $4,887,400 in July 2026 — 60.2% of unit volume and 60.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Chicken Feed' on Amazon
July 2026
Is 60.2% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00LHE5OSQ
Wagner's 53002 Farmer's Delight Wild Bird Food with Cherry Flavor, 10-Pound Bag
50K
▼ 28.6%vs. prior month
$663K
latest month
12-month trend
B07CTBXRXD
Purina Fancy Feast Classic Pate Wet Cat Food, 3 oz Cans, 30-Pack | Variety Pack, grain free recipes crafted with poultry and beef, made with no artificial colors or preservatives
30K
▲ 0.0%vs. prior month
$841.8K
latest month
12-month trend
B0000AH3RM
Purina ONE Tender Selects Dry Cat Food, Chicken, 7 lb Bag | Protein rich blend made with real chicken as the #1 ingredient and microbiome balance for gut and immune support
20K
▲ 0.0%vs. prior month
$349.2K
latest month
12-month trend
B01ALT2IRM
Fancy Feast Classic Pate Poultry & Beef Wet Cat Food, 3 oz Cans, 30-Pack | Variety Pack with recipes made with no artificial colors or preservatives. 100 percent complete and balanced
20K
▲ 0.0%vs. prior month
$561.2K
latest month
12-month trend
B0CZY1QCSW
Roosty's Naturals Flock Armor Chicken De-wormer Chili Mix, 16oz | Daily Worm Defense • Boost Egg Quality • Feather & Vitality Boost • Gut Health Support • Made in USA
20K
▼ 33.3%vs. prior month
$690.8K
latest month
12-month trend
B0009YWKUA
Blue Buffalo Life Protection Formula Chicken Adult Dry Dog Food, 30 lb | Real Chicken #1 Ingredient, Supports Immunity with Antioxidant-Rich LifeSource Bits, Promotes Healthy Muscle Development
10K
▲ 0.0%vs. prior month
$658K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Chicken Feed Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Wagner's is the best-performing chicken feed brand in July 2026, moving 50,000 units across 1 ASIN for 26.3% of Top 10 volume. Fancy Feast follows with 50,000 units (26.3%), ahead of Purina ONE on 30,000 units (15.8%).
With 8 brands splitting the Top 10 and 68.4% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $12.48 to $28.06, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Wagner's
1 ASIN in Top 10
26.3%
Units
50K
Revenue
$663K
Avg. price
$12.48
B00LHE5OSQ
$12.48·★4.5·21.8K revsWagner's 53002 Farmer's Delight Wild Bird Food with Cherry Flavor, 10-Pound Bag
Units sold50K
Fancy Feast
2 ASINs in Top 10
26.3%
Units
50K
Revenue
$1.4M
Avg. price
$28.06
B07CTBXRXD
$28.06·★4.7·25K revsPurina Fancy Feast Classic Pate Wet Cat Food, 3 oz Cans, 30-Pack | Variety Pack, grain free recipes crafted with poultry and beef, made with no artificial colors or preservatives
Units sold30KB01ALT2IRM
$28.06·★4.7·10.9K revsFancy Feast Classic Pate Poultry & Beef Wet Cat Food, 3 oz Cans, 30-Pack | Variety Pack with recipes made with no artificial colors or preservatives. 100 percent complete and balanced
Units sold20K
Purina ONE
2 ASINs in Top 10
15.8%
Units
30K
Revenue
$648.9K
Avg. price
$23.71
B0000AH3RM
$17.46·★4.7·19.2K revsPurina ONE Tender Selects Dry Cat Food, Chicken, 7 lb Bag | Protein rich blend made with real chicken as the #1 ingredient and microbiome balance for gut and immune support
Units sold20KB006JCUGVQ
$29.97·★4.7·11.2K revsPurina ONE Chicken & Rice Formula Dry Dog Food, 16.5 lb Bag | High protein dog food with a microbiome balance and SmartBlend of ingredients like prebiotic fiber for gut and immune support
Units sold10K
Trending Chicken Feed Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0GGH2RLG3 leads positive momentum with ▲ 100.0% MoM growth on 2K units, with B01M3WDKAZ close behind at ▲ 60.0% MoM on 800 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0GGH2RLG3
Dried Mealworms 10LB Meal Worms for Chicken Ducks and Wild Birds | Pure Natural Non-GMO High Protein Chicken Feed
Price
$44.03
Rating
4.8
Reviews
165
Latest month sales
B01M3WDKAZ
Purina Layena | Nutritionally Complete Layer Hen Feed Crumbles - Chicken Feed | 25 Pound (25 lb) Bag
Price
$33.98
Rating
4.6
Reviews
1.5K
Latest month sales
B0C4P85WQG
I LOVE WORMS Dried Black Soldier Fly Larvae (5lb), 100% Natural Non-GMO, Treat for Chickens, More Calcium Chicken Feed Than Mealworms
Unlock to view ASIN details and product titles
Price
$25.99
Rating
4.7
Reviews
3.1K
Latest month sales
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